Apple Expands Apple Watch Marketing Efforts With New Multi-Page Spread in Vogue Magazine

[MacRumors]

Apple appears to be gearing up for a big marketing push for the Apple Watch ahead of its April launch, featuring the device on several magazine covers. The Apple Watch made its U.S. magazine cover debut earlier this month in the March issue of Self, and it's also being featured in a multi-page spread in the March issue of Vogue.

The Apple Watch is shown on multiple pages of the magazine, depicting different watch casings and band designs in clean ads that feature nothing but the Apple Watch itself. The images are actual size, giving readers an idea of how big the watch is in real life.

There's a heavy focus on Apple Watch bands, several of which are depicted in close up images that show off details on their construction. The Milanese Loop is featured on one page, while the navy-colored Leather Loop is shown on another page. The Apple Watch sport with a green band is also shown, as is the fitness interface for one of the Apple Watch's built-in fitness apps. Yet another page features the rose gold Apple Watch Edition with a Rose Gray Modern Buckle band.

It's likely that several other publications beyond Self and Vogue will be featuring the Apple Watch in the coming weeks as the device's April launch date approaches. Apple has targeted fashion and fitness markets thus far, and is expected to market the Apple Watch to a wide range of potential customers.

Up until this month, Apple's Apple Watch marketing has been somewhat reserved, limited to an appearance at Parisian fashion boutique Colette in September and the Vogue China cover in October, but the company appears prepared to begin more serious marketing efforts.

As we reported last month, Apple asked some developers creating content for the Apple Watch to have their apps completed by mid-February, possibly to have apps ready to go for marketing purposes or an upcoming event. Apple also invited select developers to its Cupertino headquarters to put the finishing touches on Apple Watch apps and the company may be preparing to launch a series of Apple Watch popup stores in various locations around the world.

Article Link: Apple Expands Apple Watch Marketing Efforts With New Multi-Page Spread in Vogue Magazine

 

[heeloliver]

Cool. Looks like they're ramping up excitement, so I can see them announcing final information next month pretty early.

 

[Slix]

I've always liked Apple's print ads. They're so simple, and so bold.

 

[NissanGuy23]

They sure are exited about those bands..

 

[cmChimera]

I expect to see at least invites to an event in the next couple of weeks.

 

[chriscrk]

The pictures of people wearing the watch are far more appealing than the one's of the watch alone.

 

[heeloliver]

The pictures of people wearing the watch are far more appealing than the one's of the watch alone.

dat victorias secret model though

 

[zedsdead]

They sure are exited about those bands..

The bands are one of the few things that almost everyone seems to agree with that Apple nailed right out of the gate.

They really need one more event for this though. Too much info is still up in the air; namely the pricing and ordering process. Too many rumors about band availability and such.

 

[Chaszmyr]

There hasn't been any specific information about when they might reveal the final launch details, has there?

 

[JaySoul]

Strike a pose.

 

[willwritefortea]

Apple has continually pushed the fashion item aspect of the watch because for many consumers, that is what the Apple Watch will be. This is also why Apple can get away with charging $5,000 or more for the Edition line of watches, because the people that buy the Edition, and many of the people who buy the Sport or Classic Apple Watch, do not want a small phone on their wrist, they want a device that makes people ask "what is that?"

Apple is correct in pursuing this goal. The Apple Watch will appeal to the average, every day, my-phone-does-everything-I-need-it-to-do person, while simultaneously giving a nod to the tech crowd. It can be used for fashion as much as function.

That is the genius of the Apple Watch: anyone can use it, so everyone will want it.

 

[extricated]

This is one reason I believe the watch will do so well.
They are marketing to style-sense (as usual). Of course, they're also pushing this as a functional timepiece.

So much more than just a wearable computer.

 

[Jungo]

question - there will be third party bands ... YES ?

and I'll say again - take my money

 

[mj1108]

Fashion over functionality.

 

[AppleWarMachine]

but I can't go running with this watch (without my iPhone)

 

[Piggie]

It's going to be interesting what happens when those who do not follow all this tech talk find out they need a recent iPhone to go with this.

Apple are showing this off as if it's just a separate product.

There will be MANY non tech people who will have no idea this is not a totally stand alone product.

Will be interesting.

----------

Apple has continually pushed the fashion item aspect of the watch because for many consumers, that is what the Apple Watch will be. This is also why Apple can get away with charging $5,000 or more for the Edition line of watches, because the people that buy the Edition, and many of the people who buy the Sport or Classic Apple Watch, do not want a small phone on their wrist, they want a device that makes people ask "what is that?"

Apple is correct in pursuing this goal. The Apple Watch will appeal to the average, every day, my-phone-does-everything-I-need-it-to-do person, while simultaneously giving a nod to the tech crowd. It can be used for fashion as much as function.

That is the genius of the Apple Watch: anyone can use it, so everyone will want it.

Everyone WON'T want it.
I still question your price tag for a mass product, mass manufacturing product company.

 

[AdeFowler]

Beautiful adverts. When I design ads like that my clients asked me why I haven't used up all that free space that they're paying for.

 

[afsnyder]

Fashion over functionality.

So what exactly is it missing functionality wise lol? Some claim it does too much actually.

 

[Col4bin]

IMO, the darn Apple Watch is just ugly, and any ad agency can put lipstick on a pig. "Yeah, yeah, Apple's entering the fashion wearables market"…but it doesn't quite matter if the consumer is not happy with the actual style.

 

[ghanwani]

Apple Watch promises to be the most aggressively marketed device in recorded history. Apple has got to spend their cash somewhere.

 

[Asthmatic Kitty]

Gawd, that green...

 

[extricated]

but I can't go running with this watch (without my iPhone)

The watch will (presumably) give a somewhat accurate count of your steps and a measure of heart rate without your phone, but I hear what you're saying.

I like GPS tracking on my runs - and I'm hoping we'll see that in a future generation watch.

 

[willwritefortea]

It's going to be interesting what happens when those who do not follow all this tech talk find out they need a recent iPhone to go with this.

Apple are showing this off as if it's just a separate product.

There will be MANY non tech people who will have no idea this is not a totally stand alone product.

Will be interesting.

Interesting. I never thought about that until you mentioned it, but for someone who doesn't fully understand the functionality of these devices (a good portion of Apple consumers) it really hasn't been completely obvious that you need an iPhone.

I guarentee there will be at least a handful of "I bought the Apple Watch and didn't know I needed an iPhone!" complaints once it is released.

 

[Heltik]

Love how Apple let's the product do the talking.

 

[PatriotInvasion]

This must be another Apple product you have to see and hold to understand. So far, aside from some subjective fashion appeal, I don't see how Watch is any different than the stuff Android has been pumping out for well over a year with marginal success.