Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Expands Apple Watch Marketing Efforts With New Multi-Page Spread in Vogue Magazine
- Thread starter MacRumors
- Start date
- Sort by reaction score
I can't wait to see all the print and tv ads for the watch. I really hope Apple spends the money and really showcases it properly. If they can really showcase it as an object of beauty and fashion, I believe it will be a hit. If they only have an ad here and there, I don't think it will catch on as a 'must have' as fast as Apple would want it to be.
The next press event will be the decision maker for a lot of people, as all the facts of pricing, extra features, etc. will finally be published. I'm very excited to see it all, but I'll probably wait on buying one till next generation if the cost is too high for the one that I want (stainless steel).
The next press event will be the decision maker for a lot of people, as all the facts of pricing, extra features, etc. will finally be published. I'm very excited to see it all, but I'll probably wait on buying one till next generation if the cost is too high for the one that I want (stainless steel).
I just walked past a news stand and opened Vogue to the ad.
If those ads show the watch at actual size, then this thing is GIANT.
If those ads show the watch at actual size, then this thing is GIANT.
I do think it's possible. But I wonder how many would fall into that category.
The education needs to come - clearly. Whether that's through the marketing (I think it should) but definitely at the point of sale. There isn't a singular customer that should walk out with an Apple Watch who hasn't been told what companion device they need.
I agree. That beige one with the oval button looks like something out of Forbidden Planet. There's retro and there's just old. Mind you my taste goes more something like a TAGHeuer, that is if I was ever going to wear a watch. But lack of function/battery life/etc./etc. aside I just really do not like the look of the Apple Watches.
I can only invite you on this forum 3 months after official launch and availability... I am so looking forward to reading your assessment of Apple watch sales after your post today...
Nothing in the post you quoted speaks to #s or volume of sales. The poster commented that not everyone is going to want it. That's accurate. Even from a non-splitting-hairs/semantic point of view.
There will be people not interested (for whatever reasons) in the Apple Watch.
That doesn't mean it won't sell well.
I agree completely. Probably all of the technical staff at Apple was told to drop everything so that they can focus on building fashion ads in Vogue instead.
https://instagram.com/p/zfQ1t4Ra5J/
Probably our first look at potential future TV ad.
And it looks..
smoking hot.
More watches flying through white space? Hell yeah.
Also, does the Milanese Loop have a rubber gasket on the end of it, or is that just a shadow? It's be nice with a gasket to keep the metal from clinking/scratching, but will it be durable?
I'm not sure if 3 months is long enough. There will be the initial "hey it's new and from Apple, I gotta have it" surge but long term I question how well it will do. I'll check back in 6 months to a year.
"Probably", oh that was cute.
From a very reliable source, they are already building an iEarring. Ssssssssh ....
I am a huge fan of AW (in e-pictures) and Apple's designs. But let me be the judge, if it is beautiful or not, once I see it on person.
Inaccurate distance...
Missing route information...
So basically, two of the biggest things people like to track on their runs.
I know I'm in the minority here (likely) - but the Apple watch is a nice design. I just don't find it "awesome." I think it falls right in line with many of the other offerings.
That should not read as a negative. And again - if you have iOS - you can't (at this time) use Android Wear and vice versa.
I will be more interested in the actual UI and whether the "mini apps" as I have read about are the best method vs Android Wear's.
That should not read as a negative. And again - if you have iOS - you can't (at this time) use Android Wear and vice versa.
I will be more interested in the actual UI and whether the "mini apps" as I have read about are the best method vs Android Wear's.
Seriously. Who reported that these images are actual size? Go look at a copy of Vogue and you will see this thing is GIANT.
That's exactly the same feeling I have. I was more impressed with the simple functionality of the pebble OS from yesterday vs. what I've seen from Apple during their presentation. The next gen pebble may not look pretty but it has more heart than the Apple Watch.
Apple only cares about showing this off to people in fashion.
I believe it requires an iPhone 5 or later. I seriously doubt that anyone that is in the market for the Apple Watch (i.e. is willing to pay that much money for it) is still using a 4S or earlier.
This is in Vogue so of course it's going to be a fashion-focused ad. Maybe the ads in Mac-Life or MacWorld magazine will tout the technology. I have my doubts, but we'll see.
However, try to remember that it's a watch, that you wear - not hide in your pocket/purse and/or protect with a case, so it is going to be seen and many people will want it to look nice. I think the "form" crowd is larger than the "function."
However, try to remember that it's a watch, that you wear - not hide in your pocket/purse and/or protect with a case, so it is going to be seen and many people will want it to look nice. I think the "form" crowd is larger than the "function."
which is why they're dedicating sales space with trained sales people to educate.