Apple Expands Apple Watch Marketing Efforts With New Multi-Page Spread in Vogue Magazine

[samcraig]

Who cares if it was an ad or not. The fact is GG was featured in Vogue and found its way onto the runway during fashion week.

He cared - he commented that he didn't believe Google placed any ads in the spread and asked to be corrected if he was wrong.

You posted something that didn't dispute his claim and then ask who cares?

He does (and actually I do) because I was curious as well. Does it "matter" in the scheme of things - no. But if someone asks for proof of something and that proof is not given, certainly they have a right to call the person out on it.

 

[Bane-Thunder]

Apple has not lost its way because telling time is not what an expensive watch is for. It's an alternative to wearing expensive jewelry, or carrying a authentic designer handbag (et.al.), especially for men who need an hi-tech excuse to do such.

That's a multi-Billion dollar high-profit-margin business, exactly the thing Apple likes to do with "its way".

Install linux on a Dell if you just want cheap configurable computing.

^This. I'm one of those men you speak of, I don't spend a penny on designer clothes or expensive jewelry. And if im going to spend a large amount of money on something its gotta to be something that involves Tech which has multifunctional abilities. I've not owned a watch in ages so this may be my first watch in over a decade, but it all comes down to price.

£300-400 max for the stainless steel 38mm im not really looking to go over that but it all depends on my work bonus being paid end of march and how chipper i feel

 

[SirCheese]

So you're saying that just because you love the product so much, that your opinion speaks for Apple's entire consumer-base? A little too pretentious, perhaps?

He "loves" a product that isn't even out. And from what I have seen, most of them tend to think they speak for everyone.

 

[macduke]

This is something you need to decide for yourself. Personally, I am lusting after the Milanese. It seems to solve the problems I've had with every watch band I've ever owned (poor fit, perspiration). I'm more concerned that it will be frighteningly expensive than whether anybody else thinks it isn't "manly" enough. Hell I've already been told by the resident watch snobs that if I buy the 38mm model that right away this makes me a girl. Last time I checked that wasn't true either.

Yeah, it does look nice. I just usually prefer thicker link bands but like the utility of this design. Just wasn't sure if it's considered too dainty. Hard to tell from the photos so I will just have to see it in person. As far as watch face, I typically go for smaller faces but I'm not sure about the Apple Watch. My thinking is that a bigger display surface would be easier to control. I just don't want a giant chunk of metal on my wrist. I had been holding out hope that the Apple Watch would be more like a curved band. A display that wraps completely around your wrist. While that would be neat, the technology isn't ready, and Apple decided to go the fashion route with precious metals for the bands to adhere to traditional watch design.

The milanese, when talking about horology, is a complement used basically for classic style diver watches (for diving design). For example the Omega Ploprof, Breitling Superocean Heritage... in fact it's a very masculine bracelet, but if you have no idea about timepieces then who knows, then maybe you'll think it's feminine. That remembers me of a NBA player who bought a ferrari and thought it only had 2 gears

Thanks for the backstory. I wouldn't have even thought to Google something like this because I just figured it was just a name for a style. I'm finding out that there is quite the depth of history in watch design. It's something I've never seriously thought about before—but before phones, and computers, and even radios what other technology was there to design? Watches and clocks. But watches are much more personal, much more precise in their craftsmanship. I've always appreciated having a nicer watch—nothing fancy—but now I might turn into a watch snob, haha. I love good design.

 

[rjlawrencejr]

That's your assumption only. These are teasers. Movie goers are used to seeing such of movies not due to be released for a much as a year down the road.

Go to your newsstand and actually pick up the issue of Vogue and study the ad for yourself instead of simply commenting on it. There is a disclaimer at th bottom on the last page stating the Watch is not for sale and is awaiting approval by the Federal Communications Commission. This is an ad to whet appetites and show the product is imminent. Automotive companies will do similiar types of campaigns.

 

[IJ Reilly]

So you're saying that just because you love the product so much, that your opinion speaks for Apple's entire consumer-base? A little too pretentious, perhaps?

Yes, but it's the same ugly-shaped watch no matter how much you try dressing it up. Sorry, it's busted.

But your equally certain but diametrically-opposed opinion is, of course, completely justified?

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He "loves" a product that isn't even out. And from what I have seen, most of them tend to think they speak for everyone.

And he hates a product that isn't even out, and also pretends to speak for everyone. Equally ridiculous.

 

[rjlawrencejr]

Who cares if it was an ad or not. The fact is GG was featured in Vogue and found its way onto the runway during fashion week.

The reason you should care is because once again, they are very different (or at least they should be). Did Google supply the product? Yes. But it was also part of a larger fashion photo shoot to which Google had no more control of the message. Did Google hope it would to further raise awareness of Glass? I'm sure they did. But it also may be that the photographer was enamored with Glass and thought they would be the perfect accessory. (It was a futuristic themed shoot). We will never know.

The Watch ad is totally different. The message is completely controlled by Apple, all the way down to it's placement near the center of the magazine. Pick up a copy and you'll even notice it is printed on a different grade of paper. It's highly structured and well thought out. It's not a PR stunt.

 

[kdarling]

Regardless of how you like to spin it, it's the same basic watch for all its iterations, regardless of its finishing materials or colors. My point being, in the world of fashion, people expect a wide variety of choices.

Apple Watch's amount of finishings and colours is really unheard of. We've never seen, for e.g, Tag Heuer giving that amount of customisation for one model. So you are kinda contradicting yourself here.

I believe what he meant, was that people are used to having different watch shapes to choose from, not just materials.

There's only one Apple Watch shape, although I think it's really smart of them to have built two different sizes.

As far as materials and colors go, other smartwatches have been available in multiple finishes.

Some also accept standard watch wristbands, which essentially gives them unlimited choice for that part.

 

[KPOM]

Yes there was a 12 page spread in Vogue. Also GG was featured on the runway during NY fashion week.

Interesting. That picture looks pretty creepy.

Seeing the rose gold Apple Watch in Vogue, I really want it now. Of course, I'll need to get that and either a blue modern buckle (hopefully they sell the bands for the stainless steel models separately), or a second Apple Watch in order to get the color combination I want.

 

[KPOM]

All valid points, but this is the single biggest gripe that I have. (Apple) don't give me one option only and beat us over the head with this self-proclaimed fashion statement. Technology and fashion aren't mutually exclusive, yet this is what Apple is pushing hard with this launch.

I disagree. We don't know yet what the full functionality is. We'll find out next month. But they need to get buzz, and with a watch, the first and most important test is what it looks like when it isn't doing anything but sitting on your wrist. I'm sure Apple wants a big launch, and so they are ramping up with "teasers" now to build up suspense. I'm actually a little surprised they didn't do anything for Fashion Week earlier this month, but perhaps they couldn't get the control over the event that they wanted.

 

[ksuyen]

So you're saying that just because you love the product so much, that your opinion speaks for Apple's entire consumer-base? A little too pretentious, perhaps?

On the contrary, I am saying that, just because you don't like the watch, you don't speak for all of us. I have never claimed in my post that everybody would love the watch, on the contrary. Didn't you read how many people disagreely responded on your post?

 

[SvK]

Now,

I am going to assume that the band is swappable, if one decides to update to a new watch a year, or 2 years later. In other words if I own a 1250 $ stainless watch 1, 2 years later I'll be able to just upgrade my watch, but not repurchase the band.

best,
SvK

 

[Col4bin]

But your equally certain but diametrically-opposed opinion is, of course, completely justified?

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And he hates a product that isn't even out, and also pretends to speak for everyone. Equally ridiculous.

I never stated that I hated the Apple Watch. I just don't agree with the 1 style fits all approach—especially when it's being pitched as a fashion-forward accessory.

 

[barmann]

Great product photography , as usual for Apple products .

The elephant in the room it still can't disguise - the watch body is utterly dull, reminicent of the some tacky 90s designs .
It's thick, round, and decidedly unclassy .

It won't be accepted by watch people, not by jewellery oriented watch buyers (they demand resale value, make no mistake) , and the known functionality doesn't cut it for the tech crowd .

I love Macs, but I hope Apple finally gets a kick in the nuts for one of their marketing based gadgets .
They need it, and deserve it after the less than stellar record of iOS and the related hardware .

 

[Col4bin]

On the contrary, I am saying that, just because you don't like the watch, you don't speak for all of us. I have never claimed in my post that everybody would love the watch, on the contrary. Didn't you read how many people disagreely responded on your post?

My opinion only, not fact. Don't get the two confused. While I love the idea of the Apple Watch, I personally don't like it's design. That's it. (And I'm not alone in that thought.)

If it were truly a "fashion accessory" as Apple keeps pushing, there would be options to suite everyone's taste. Unfortuately, there's only one design with multiple finishes and bands. Sucks to be me I guess.

 

[IJ Reilly]

I never stated that I hated the Apple Watch. I just don't agree with the 1 style fits all approach—especially when it's being pitched as a fashion-forward accessory.

Calling it a pig is not going to be easily mistaken for affection.

 

[Col4bin]

Calling it a pig is not going to be easily mistaken for affection.

People on these boards need to stop getting offended by other Apple fans who don't happen to like the Apple Watch design. No one's pushing a negative agenda here, just simply stating personal opinion. Just because you like the watch doesn't mean everyone else automatically should, too. Perhaps where you come from it's considered bad to have differing opinions?

 

[ksuyen]

People on these boards need to stop getting offended by other Apple fans who don't happen to like the Apple Watch design. No one's pushing a negative agenda here, just simply stating personal opinion. Just because you like the watch doesn't mean everyone else automatically should, too. Perhaps where you come from it's considered bad to have differing opinions?

When someone called something you love a "pig", I have to say it's offensive. But okay, your last post, that's fair enough statement.

 

[groovyd]

There's no internal GPS

actually there is within the wifi/bt chip but was, it was said that it is just disabled according to a few sources i have seen. here are a couple but there are many more...

http://www.gsmarena.com/apple_watch_specs_to_include_512mb_ram_4gb_storage-news-9726.php

http://www.slashgear.com/apple-watch-rumored-to-have-standard-smartwatch-specs-23347481/

 

[Rogifan]

I

The reason you should care is because once again, they are very different (or at least they should be). Did Google supply the product? Yes. But it was also part of a larger fashion photo shoot to which Google had no more control of the message. Did Google hope it would to further raise awareness of Glass? I'm sure they did. But it also may be that the photographer was enamored with Glass and thought they would be the perfect accessory. (It was a futuristic themed shoot). We will never know.

The Watch ad is totally different. The message is completely controlled by Apple, all the way down to it's placement near the center of the magazine. Pick up a copy and you'll even notice it is printed on a different grade of paper. It's highly structured and well thought out. It's not a PR stunt.

Oh I'm not suggesting it is a PR stunt. But if people are going to be shocked/appalled/whatever that Apple is advertising in Vogue I think its only fair to point out that GG also found its way into the fashion world and Sergi a Brin didn't seem to mind.

----------

Great product photography , as usual for Apple products .

The elephant in the room it still can't disguise - the watch body is utterly dull, reminicent of the some tacky 90s designs .
It's thick, round, and decidedly unclassy .

It won't be accepted by watch people, not by jewellery oriented watch buyers (they demand resale value, make no mistake) , and the known functionality doesn't cut it for the tech crowd .

I love Macs, but I hope Apple finally gets a kick in the nuts for one of their marketing based gadgets .
They need it, and deserve it after the less than stellar record of iOS and the related hardware .

I guess if you say so that makes it so? When did an Apple product ever "cut it" for the "tech crowd"?

 

[Keirasplace]

Great product photography , as usual for Apple products .

The elephant in the room it still can't disguise - the watch body is utterly dull, reminicent of the some tacky 90s designs .
It's thick, round, and decidedly unclassy .

It won't be accepted by watch people, not by jewellery oriented watch buyers (they demand resale value, make no mistake) , and the known functionality doesn't cut it for the tech crowd .

I love Macs, but I hope Apple finally gets a kick in the nuts for one of their marketing based gadgets .
They need it, and deserve it after the less than stellar record of iOS and the related hardware .

Its less thick than comparable "real" watches. 10mm main body + 1.5-2mm for the round underside. If you go on watch lover web site and see the specs for all the watches there, you'd see that it is in fact not thick at all. It is completely within the average. So, I'm baffled by these "thick" comments.

 

[Rogifan]

Interesting. That picture looks pretty creepy.

And I think Sergey Brin ended up having an affair with the chick in the yellow dress.

 

[IJ Reilly]

People on these boards need to stop getting offended by other Apple fans who don't happen to like the Apple Watch design. No one's pushing a negative agenda here, just simply stating personal opinion. Just because you like the watch doesn't mean everyone else automatically should, too. Perhaps where you come from it's considered bad to have differing opinions?

I didn't say whether I liked it or not, nor did I argue that everybody should like it, nor am I offended. I am merely pointing out the glaring inconsistencies in your argument.

 

[rjlawrencejr]

I

Oh I'm not suggesting it is a PR stunt. But if people are going to be shocked/appalled/whatever that Apple is advertising in Vogue I think its only fair to point out that GG also found its way into the fashion world and Sergi a Brin didn't seem to mind.

----------



I guess if you say so that makes it so? When did an Apple product ever "cut it" for the "tech crowd"?

I don't know why people would be surprised anyway. I'm almost certain Apple has advertised in fashion magazines before.

 

[Max(IT)]

actually there is within the wifi/bt chip but was, it was said that it is just disabled according to a few sources i have seen. here are a couple but there are many more...

http://www.gsmarena.com/apple_watch_specs_to_include_512mb_ram_4gb_storage-news-9726.php

http://www.slashgear.com/apple-watch-rumored-to-have-standard-smartwatch-specs-23347481/

Did you read the link you provided ? They are not quoting a few sources, but the same source, and they reported the possible presence of the GPS not actually tearing down the watch, impossible to do since they didn't have it available, but just making assumptions based on the internal components supposedly present.
Apple said there is no GPS receiver in the watch, so I'm quite confident they know what they put inside the watch