Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Expands Apple Watch Marketing Efforts With New Multi-Page Spread in Vogue Magazine
- Thread starter MacRumors
- Start date
- Sort by reaction score
Intresting choice
Intresting choice of advertisement seeing who they want to appeal to more within in this post have to wait and see who is next to be marketed to
Intresting choice of advertisement seeing who they want to appeal to more within in this post have to wait and see who is next to be marketed to
Apple Watch's amount of finishings and colours is really unheard of. We've never seen, for e.g, Tag Heuer giving that amount of customisation for one model. So you are kinda contradicting yourself here.
People have Swatch and Crocs if they want it fancy.
What do you think? Should they instead make a 10 function calculator watch circa 1980?
Wrong. There are many models of Tag watches for the consumer to choose from. I know it's Apple but heaven forbid anyone has a contradictory opinion, or dare I say, isn't too keen over Sir Johnny's watch design. Give me a break. Keep drinking the koolaid and waving those pom poms.
No they aren't.
----------
Wrong. Functionality-driven form refined into fashion art.
----------
IMO, you're wrong. Apple won't miss you as a customer.
----------
They don't HAVE to, there's no reason not to in order to fuel anticipation.
There may be other designs in the future. But first Apple needs to establish whether there is a market for it, and what it entails. They do want a certain degree of functionality in it, and so by definition there can't be as much variety as with regular watches.
I wouldn't be surprised if we see a more rounded version in the future (perhaps octagonal). I also wouldn't be surprised by a more ornate one. But they really focused on getting the bands right with this one, and we'll know soon enough whether they got the functionality right. Meanwhile, the actual design is fairly innocuous. If it sells well, then we will be more likely to see more variety with the actual watch body.
Remember, Apple is a company known for having few designs. There are two basic types of MacBook. They have three types of desktop (mini, all-in-one, pro "tower"). There is basically one new type of iPhone every year (now 2 with the Plus). Having so many SKUs (at least 34) at launch is quite new for Apple.
That's your assumption only. These are teasers. Movie goers are used to seeing such of movies not due to be released for a much as a year down the road.
It isn't necessary that everyone wants an Apple Watch. Rolex sells 600,000 watches annually with an ASP ~US$8,000. Obviously most Rolex watches are not sold at the US$20,000 price point so many focus on. To think Apple will price the Edition in this range, without a gold wristband (ala the Rolex President) is ludicrous. So is it ludicrous to think Apple won't sell hundreds of thousands of Editions in the US$6,000 - US$8,000 range. Denying such probability exposes one's socio-economic status and lack of reasoned thinking.
----------
Great responses to uninformed statements.
All valid points, but this is the single biggest gripe that I have. (Apple) don't give me one option only and beat us over the head with this self-proclaimed fashion statement. Technology and fashion aren't mutually exclusive, yet this is what Apple is pushing hard with this launch.
This is not a feature. This is an ad. I am pretty certain Google never actually did any Glass ads.
Please correct me if I am wrong.
ummm... I like the 'Pro' stuff better...
An apple watch on a white page and that's it ?? I would expect this from someone who's just starting out, not a pro company like Apple.
Still....they do allot of aggressive advertising...... which pays off...
Some would say,,, their advertising goes over the top..... is there such a thing as too much advertising within a company... to the point it gets annoying ?
(Edits: That's a waste of perfectly good paper)
An apple watch on a white page and that's it ?? I would expect this from someone who's just starting out, not a pro company like Apple.
Still....they do allot of aggressive advertising...... which pays off...
Some would say,,, their advertising goes over the top..... is there such a thing as too much advertising within a company... to the point it gets annoying ?
(Edits: That's a waste of perfectly good paper)
Yes there was a 12 page spread in Vogue. Also GG was featured on the runway during NY fashion week.
Looks like it is decided then. IOO (in OUR opinion), Apple Watch is beautiful and the ad is effectively sending the message. Customer, with the exception of you, is quite happy with the style. Not only that, we love it! So, no, I don't think Apple care much if a few person do not like their watch. There is always Android Wear.
----------
Yes there was a 12 page spread in Vogue. Also GG was featured on the runway during NY fashion week.
12 pages on Vogue spread??? The people certainly look uncomfortable. If the other pages look like this, it's no wonder Glass is so unpopular.
Yes there was a 12 page spread in Vogue. Also GG was featured on the runway during NY fashion week.
It was not an ad. A spread and an ad are two distinct things. I never disputed the possibility Vogue did a feature article on Glass, but I was quite confident they never took out an ad in the magazine.
And according to this Atlantic article written by Alexis Madrigal, "Also, I checked with Google and the spread was not an advertisement" (http://m.theatlantic.com/technology/archive/2013/08/huh-vogue-publishes-12-page-google-glass-spread-in-september-issue/278771/).
Last edited:
Beautiful adverts. When I design ads like that my clients asked me why I haven't used up all that free space that they're paying for.
Daily I see people run huge ads in our newspapers that are basically cramming in 15 fonts and junk information about losing weight or whatever. I cringe and look away. But then Apple just puts "
WATCH" on a magazine page and pretty much conveys more info than those disastrous ads.Nobody is going to read a dissertation in an ad. Get to the point. "Watch pretty" is to the point.
Who cares if it was an ad or not. The fact is GG was featured in Vogue and found its way onto the runway during fashion week.
So you're saying that just because you love the product so much, that your opinion speaks for Apple's entire consumer-base? A little too pretentious, perhaps?
I have iPhone 4S and iPad Air. i'm just wondering if it will be possible to setup and use Apple watch using iPad Air. I know one needs iPhone 5 and above to setup. iPad Air (Cellular) technically is above iPhone 5 but they don't mention it anywhere.