Apple has a real opportunity here to not screw up. This update could be so simple and yet so desirable to consumers. Apple needs to have an updated entry level everyday laptop, and the MacBook is just not that product.....too few ports, too small screen, keyboard problems, underpowered processors, limited battery life. The current MacBook is a niche product for people that put portability above everything else....which is fine.....but not the right device for the everyday entry level consumer.
Apple, this is so simple:
- Keep the beloved wedge shape and iconic illuminated Apple logo
- Keep the ports
- Keep the crazy great Battery life
- Keep the current MBA trackpad and keyboard (no butterfly mechanism)
- Replace thunderbolt 2 with thunderbolt 3
- Replace TN display with 1080p IPS Display
- Update the processor and other internals with modest/routine spec bumps
- Reduce the bezel to reduce the footprint.....but this is not a big priority
- Keep the MacBook Air name and $999 price point: it’s the lowest priced MacBook....so light on the pocketbook