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I wonder how this will impact F1 TV? (Which I subscribe to.)

LoL you beat me to it!

I suppose it depends on what the Apple service offers. I am on the highest tier with F1TV so I get 4K HDR for all F1 events as well as the support series (F2, F3, Porsche SuperCup), in-car from all the drivers, plus the lead-up and after-report shows for Free Practice, Qualifying and the Race. So Apple would need to match all that for me to switch.



You need Apple TV+ to watch a race? That seems short sighted on F1's part.

F1 has been on a "pay service" in the US since the 1980s as it has required a cable or satellite TV package for the various providers (ESPN, SPEED, FOX Sports, NBCSports). Now true, every cable service carries the primary ESPN channel, but sometimes free practice or qualifying or even the race was kicked to one of the "secondary" ESPN channels like ESPN News or ESPNU that not every cable provider had, which was also the case with SPEED, FOX Sports and NBCSports. Some events have also been exclusive to their streaming services (ESPN3 and ESPN+).

F1 is also broadcast exclusively on pay-TV services in a significant part of the world, as well. And if not Apple, then it would have been Amazon Prime or Netflix.

So pretty much F1 was at best going to remain "somewhat exclusive" even if it had stayed with the ESPN group.
 
Why do you like top of the lung screaming?
Murray Walker could get animated at times also. :)

“this could be the opportunity he’s been looking for!!!”

“And he’s going through - OUT!!!”

“OH MY GOODNESS!!!!”

“This is incredible!!”

You veteran viewers will know the race, the corner and the two drivers involved.

That said Murray could be quiet as well and I distinctly remember his sign off after his last commentary - so classy.
 
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I miss Bob Varsha and Steve Matchett. Bob was always very even-toned (no screaming), informative, and even when a big moment came like someone was about to win the championship, he still was calm. Matchett was great because he had connections all throughout the paddock and would say things like, "I was talking with several of the engineers last night and they were telling me about…" which is not something any driver commentator ever seems to do. Being an engineer myself and interested in that aspect of the sport, I miss that.

I think that Sky likes Crofty's screaming, since they use it all the time when they play the highlights from a race. But what bothers me even more is the bizarre way he says the driver's names at the ends of sentences. Sometimes it makes sense if you switch from Verstappen to Hamilton back to Verstappen when you're describing something, but he'll say "Lewis Hamilton loves his dog and brings him to every race does Lewis Hamilton." 🙄 He also says "uh" a lot, in places where he should clearly know what he's saying. It's terrible. "Piastri set the quickest time on the last, uh, lap." Brundle does both of these things too, but I can let it slide because he's a former driver and the color commentator, so technically it's not his roots, even though he's been doing it for many years. (To his credit, Crofty doesn't fall into what Leigh Diffey used to do, which is to say "oh! Look at this!" when something exciting might be happening. It's TV. I'm already looking. Duh.)

I find Crofty annoying enough that I watch the F1 Kids broadcast instead when it's available. They're a bit silly at times, but they don't say "uh" all the time.

I find it bizarre that even though Sky's F1 coverage is broadcast in Canada and the U. S., they often talk to the audience like they're only in Britain. They will say good morning or thanks for staying up late even though it's totally a different time in North America. You'd think they'd acknowledge us more.

All that is to say that I hope Apple gets a better "play by play" announcer and does a better job than Sky/ESPN (who as someone else noted, cuts away after the race end as fast as they can, leaving you to find the post race stuff on ESPN3 which doesn't always come up).

The one thing I am concerned about Apple's coverage of F1 is being able to watch the sessions and races on delay. With the events taking place all around the world, many sessions are live past my bed time. I hope they let us watch any session when we want, and also don't spoil them with the result of the session on the card before I watch it.
 
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If Apple is looking for more sports, it should buy Indycar (rights) too while they are at it, it's available much cheaper and likely could be had with worldwide exclusivity like they do with MLS.

As for the F1 USA/North America package, it likely the actual feed still would be produced by the excellent F1TV folks and either Apple providing simply their own on air talent as they do in the UK or go with the F1TV crew.
 
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These feels like a really small number. IIRC, Netflix paid ~150M for 2 NFL games.
You underestimate how much of a financial juggernaut the NFL is in the US, even with waning enthusiasm. The bid by Apple is insane for a highly niche, emerging sport in the US. As noted in the article, they almost doubled the existing licensing bid.
 
it should buy Indycar (rights) too while they are at it, it's available much cheaper
Fox just signed that deal starting with this season (terms weren’t revealed so I don’t know how long the deal is), and one of the highlights of that news is that all the races are on broadcast, so going to a streaming service people have to pay for (perhaps extra) would be considered a step backwards. In fact, I recently saw an article where a number of MLS teams were unhappy with the Apple TV deal because at a time they could be growing the sport, they are dealing with the limited exposure because they don’t get any matches on broadcast TV and even for free games, not everyone can tune in.
 
I stopped subscribing to the American F1TV when my credit card information was stolen and yet I had only used it for F1TV at that point. Plus I wasn’t a fan of it being processed as a UK purchase which can trigger foreign transaction fees.
I don't blame you, but I also know people whose credit card information got stolen before they ever used the card (or even took the card with them). So, it could very well be unrelated to F1TV.
 
Fox just signed that deal starting with this season (terms weren’t revealed so I don’t know how long the deal is), and one of the highlights of that news is that all the races are on broadcast, so going to a streaming service people have to pay for (perhaps extra) would be considered a step backwards. In fact, I recently saw an article where a number of MLS teams were unhappy with the Apple TV deal because at a time they could be growing the sport, they are dealing with the limited exposure because they don’t get any matches on broadcast TV and even for free games, not everyone can tune in.

Indycar usually does 3-year broadcast deals. It hasn't been disclosed how long the Fox "multi-year" deal is - usually when numbers aren't published, they aren't on the high side.
Viewership is up about 30%, which sounds like a lot, but the numbers are from an average of about 1.4 million on NBC (without the streaming option) to 1.7 million on Fox. That's an expected increase on a primary US broadcast network, but nothing spectacular. Fox does spend more on marketing (and that was a big selling point for the series).

MLS is growing, slower than most would like, but that isn't due to the broadcast deal but rather the rather conservative approach to its roster composition and salary regulations. It's not necessarily just about the total salary spend, but rather how you can spend it across your roster too.

There are pros and cons to every type of solution.
Personally, I'm in favor of the global one, where you can subscribe to exactly what you want and just pay for that, without packages and whatnot. True a la carte choice, wherever you live and travel.

I'm a day one subscriber for F1TV Pro and have had an MLS Season Pass (and predecessors like MLS Live) and Indycar Live subscription for many years.
 
F1 sports would make for ideal immersive video content to be consumed on the Vision Pro. There's just something so alluring about a company which owns so many parts of the overall user experience (the hardware, the OS, the content, even payments).

I feel like the pieces are there for Apple to rethink how we consume content and events.
 
There are pros and cons to every type of solution.
Personally, I'm in favor of the global one, where you can subscribe to exactly what you want and just pay for that, without packages and whatnot. True a la carte choice, wherever you live and travel.
While that would be nice there are a number of challenges:

1. The cost to secure global rights would be huge and hard for most companies to afford
2. Pricing differences due to exchange rates and local conditions would let consumers buy access in the cheapest location, making price discrimination difficult
3. F1 is likely to get less for the package than selling regional licenses; and the buyer is likely just to split the package into regional deals
 
F1 is all about the Benjamins. Look at how much tickets are 😱
If you think that is bad, just check out football tickets. Or concert tickets. Or night clubbing.....Or iPhones....imagine that. A phone with a plan selling for $500. Insane!
 
If you think that is bad, just check out football tickets. Or concert tickets. Or night clubbing.....Or iPhones....imagine that. A phone with a plan selling for $500. Insane!
I do think that’s bad, and also the examples you cited are bad as well.

Incidentally, Liberty Media, the owner of F1, also owns LiveNation/TicketMaster.
 
I'm curious, what don't you guys like about Martin? And is the dislike of Crofty mostly the screaming?
I used to really like him, but something about him over the last few years seems arrogant to me. I met him at the Autosport Show a couple of times and he didn't really seem like a nice bloke. I'll also never forget him turning his back on the British fans when F1 went from the BBC onto pay per view and his comments about it back in 2011. Much prefer David Coulthard to Martin Brundle.
 
F1 sports would make for ideal immersive video content to be consumed on the Vision Pro. There's just something so alluring about a company which owns so many parts of the overall user experience (the hardware, the OS, the content, even payments).

I feel like the pieces are there for Apple to rethink how we consume content and events.
If they get it they will not be filming any track content for the vision pro! They are paying to brocast a stream ,in the usa only, provided and strictly controlled by liberty media
 
I miss Bob Varsha and Steve Matchett. Bob was always very even-toned (no screaming), informative, and even when a big moment came like someone was about to win the championship, he still was calm. Matchett was great because he had connections all throughout the paddock and would say things like, "I was talking with several of the engineers last night and they were telling me about…" which is not something any driver commentator ever seems to do. Being an engineer myself and interested in that aspect of the sport, I miss that.

I think that Sky likes Crofty's screaming, since they use it all the time when they play the highlights from a race. But what bothers me even more is the bizarre way he says the driver's names at the ends of sentences. Sometimes it makes sense if you switch from Verstappen to Hamilton back to Verstappen when you're describing something, but he'll say "Lewis Hamilton loves his dog and brings him to every race does Lewis Hamilton." 🙄 He also says "uh" a lot, in places where he should clearly know what he's saying. It's terrible. "Piastri set the quickest time on the last, uh, lap." Brundle does both of these things too, but I can let it slide because he's a former driver and the color commentator, so technically it's not his roots, even though he's been doing it for many years. (To his credit, Crofty doesn't fall into what Leigh Diffey used to do, which is to say "oh! Look at this!" when something exciting might be happening. It's TV. I'm already looking. Duh.)

I find Crofty annoying enough that I watch the F1 Kids broadcast instead when it's available. They're a bit silly at times, but they don't say "uh" all the time.

I find it bizarre that even though Sky's F1 coverage is broadcast in Canada and the U. S., they often talk to the audience like they're only in Britain. They will say good morning or thanks for staying up late even though it's totally a different time in North America. You'd think they'd acknowledge us more.

All that is to say that I hope Apple gets a better "play by play" announcer and does a better job than Sky/ESPN (who as someone else noted, cuts away after the race end as fast as they can, leaving you to find the post race stuff on ESPN3 which doesn't always come up).

The one thing I am concerned about Apple's coverage of F1 is being able to watch the sessions and races on delay. With the events taking place all around the world, many sessions are live past my bed time. I hope they let us watch any session when we want, and also don't spoil them with the result of the session on the card before I watch it.
Sky is a 🇬🇧 tv programme for a uk audience it not a global program…. If usa and Canada choose to buy it you don't get credits or mentions 😦
 
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Murray Walker could get animated at times also. :)

“this could be the opportunity he’s been looking for!!!”

“And he’s going through - OUT!!!”

“OH MY GOODNESS!!!!”

“This is incredible!!”

You veteran viewers will know the race, the corner and the two drivers involved.

That said Murray could be quiet as well and I distinctly remember his sign off after his last commentary - so classy.
I heard this post in Murray's voice, but I've never watched a race that he commented (I'm in the US). However, I did log a ton of time playing Formula 1 on my Playstation, and I know some of those quotes were played on repeat lol! Now my 7yr old is playing that game, so I hear them now all the time.
 


Apple is expected to win the rights to stream Formula 1 races on Apple TV+ in the United States thanks to a $150 million bid, Business Insider reports.

Apple-TV-Plus-Black-Banner.jpg

The rights to broadcast Formula 1 in the United States are currently held by Disney's ESPN. According to sources familiar with the negotiations, Disney is apparently unwilling to match or beat Apple's offer. It pays around $85 million per year for its current rights, just over half of Apple's latest bid.

Interest from other suitors, such as Netflix, was also reportedly "muted," leaving Apple as the leading bidder for the U.S. rights to show the races. As a result, Apple is likely to have another sport to stream on Apple TV+ next year, alongside Major League Baseball and Major League Soccer.

Apple's move to gain the rights to stream Formula comes amid the success of "F1: The Movie," which is Apple's first major box office hit, earning over $300 million globally already. It is expected to become available on Apple TV+ later in 2025.

Article Link: Apple Expected to Win Rights to Formula 1 With $150M Bid
Odd that Apple would get into a bidding war with Disney. Are the companies no longer affiliated?
 
Odd that Apple would get into a bidding war with Disney. Are the companies no longer affiliated?

"Bidding war" is a bit of a misnomer since I have heard ESPN did not want to even pay the $85 million they had to secure their current deal (which itself was a huge rise from their initial contract) to continue.

My guess is Apple is just "spiking the ball" by putting forward a bid so high that nobody else would be willing to counter.
 
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