Apple Expects to Sell Fewer OLED iPad Pros Than Planned

[MacRumors]

Apple has reportedly cut components orders for its upcoming OLED iPad Pro models, suggesting that the company is now anticipating lower demand than previously expected.

According to a report from Aju Korea Daily, cited by TrendForce, Apple has reduced orders of the OLED display panels designed for the next-generation iPad Pro by 20 to 30%. Apple's original order of ten million panels was split between LG Display, with six million units, and Samsung, with four million units. The cut is expected to hit LG's order specifically, reducing to three or four million units, while Samsung's order remains unchanged. This also suggests that it is primarily the 13-inch iPad Pro that is affected by Apple's expectation of reduced sales, since Samsung is exclusively supplying panels for the 11.1-inch model.

• 2024 iPad Pro: 12 Rumors About What to Expect

The scaling back of the order suggests that Apple is now planning to sell fewer new iPad Pro models than it initially expected. Some reports have suggested that OLED display technology will make the ‌iPad Pro‌ models much more expensive. The 11-inch OLED ‌iPad Pro‌ could be priced starting at $1,500, while the 13-inch model could be priced starting at $1,800. Currently, the 11-inch ‌iPad Pro‌ is priced starting at $799, while the 12.9-inch model with a mini-LED display is priced starting at $1,099. This could be one reason behind Apple's expectation of lower sales.

The latest indications suggest that the new iPad Pro models will launch in March or April, offering larger screens, the M3 chip, MagSafe charging, and support for a redesigned Magic Keyboard accessory.

Article Link: Apple Expects to Sell Fewer OLED iPad Pros Than Planned

 

[zombierunner]

It means the 13 inch iPad Pro is going to be super expensive.

 

[Seanm87]

If these prices are true then guess I’m hanging onto my 2018 pro for even longer.

 

[MacBird]

Going from $800 to $1500 just because of OLED would be quite a sticker shock. Makes the M2 version look more attractive.

 

[frou]

OLED might be old-hat by the time this unicorn finally exists.

 

[contacos]

Come at me but even M1 is still overkill and not taken advantage simply due to restrictions by iPadOS. You can even argue how "sustainable" Apple actually is, releasing a new tablet "just because".

It's not even meant in a bad way, I guess I am just saying an iPad from 3 (?) years ago is still running perfectly, which is actually great!

 

[Ries]

Ipads are dead to me personally, I don't use mine anymore. Im more likely to get a Vision thing, if they come down in price over time. Our only use case, is the cheapest ones for our kids.

 

[Rychiar]

An iPad to me is such an accessory device that’s unnecessary I wouldnt pay more than $700 which is what i got my 12.9 M1 Pro for this summer

 

[AeroEd]

If these prices are true then guess I’m hanging onto my 2018 pro for even longer.

Come on Apple fans, don't get budget conscious now, how else will apple reach $4 trillion or even $5 trillion

 

[Xil3]

They keep making the iPads faster, but with the limitation of iPadOS, I just don't see the appeal. The M1 is more than enough speed for what they do. You're better off just getting a MBA at the price points these iPads are gonna sell.

 

[salz4life]

I hope the 12.9 Air rumor is true. I'd like the larger screen but not for $1,800. If I'm paying that money, i'll just get a MacBook.

 

[acconda81]

There is a shocker, people are buying less of everything anyway! Economy is in a crap place especially UK. People are choosing to sell a kidney to pay bills rather than tech. Not going to get any better as more people lose jobs going forward to AI. Future looks good

 

[UndefinedxJoker]

Death of the iPad Pros if the rumored $700 😳 price increase is true.

 

[Marshall73]

Why make it mass market when you can rinse a few folk for higher profit margins. Shareholders want to see the margins grow regardless of the units shipped.

 

[metalsiren]

yea I dont believe the price increase, I mean I have said this before, Samsung Galaxy Tab 9 are all OLED and prices are not insane

 

[stefanovago]

I use my M2 iPad Pro as my main computing device (yes, I don’t have a laptop) and was obviously considering an upgrade to the M3 version. If these price hikes are true, I’m gonna stick to the current model for a bit.

 

[klasma]

Makes sense. With the Air 12.9” coming, a larger portion of previous Pro 12.9” users will likely move to the Air.

 

[klasma]

Going from $800 to $1500 just because of OLED would be quite a sticker shock. Makes the M2 version look more attractive.

Maybe they can make a promotion where if you buy 10 of them, you get an AVP for free.

 

[klasma]

They keep making the iPads faster, but with the limitation of iPadOS, I just don't see the appeal.

It’s necessary because they also make the animations slower.

 

[seggy]

Makes sense. With the Air 12.9” coming, a larger portion of previous Pro 12.9” users will likely move to the Air.

Selling less for the same is definitely the pattern going forwards
Think of the poor shareholders people

 

[MacDevil7334]

The hardware on the iPad Pro line is great, and has been since the 2018 redesign. But iPadOS so limits what you can do on the platform (or makes things needlessly difficult compared to a Mac) that it holds the whole line back. Until that changes, Apple is going to have a harder and harder time convincing people to buy the high end models. I have tried to stick with the iPad for over a decade but I’m done buying new ones until the OS story gets better.

 

[Shirasaki]

Come at me but even M1 is still overkill and not taken advantage simply due to restrictions by iPadOS. You can even argue how "sustainable" Apple actually is, releasing a new tablet "just because".

It's not even meant in a bad way, I guess I am just saying an iPad from 3 (?) years ago is still running perfectly, which is actually great!

Gaming is by far one of the few areas that has been pushing M1 to its limits, both in terms of the thermal constraints and performance. You would be surprised if I say M1 on iPad Pro cannot sustain peak performance for very long before being forced to downclock to keep thermal under control.

Unless M3 makes massive improvements, I don’t find it attractive to upgrade.

 

[daneoni]

If anything i'm looking at the refurb site to see if i can get an M1 12.9" with mini LED to replace my 2018 11"

 

[klasma]

yea I dont believe the price increase, I mean I have said this before, Samsung Galaxy Tab 9 are all OLED and prices are not insane

Apple is always more expensive, and they are using a newly developed dual-stack OLED tech with estimated doubled brightness and quadruple longevity.

 

[tweaknmod]

Until iPadOS receives a significant overhaul in functionality and capability, I can’t justify these prices - as they are now, let alone the speculated increases.

The hardware is worth it, for sure, but for my uses it’s like having a beautiful painting with the hook on the wrong side. Until they move the hook to the other side, all that beauty is wasted against the wall where it can’t be seen.

[I know there are many apps which do use the power - I’m speaking for myself personally, not across the board]