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Exactly. Apple doesn’t innovate anymore. They wait for everyone else to do it and they swoop in and act like they were working on it the whole time.

Apple lost its magic when Steve Jobs passed. He wasn’t the best human being, but man did he know how to keep people captivated.

And yet, you are here, 13 years later? Why, when it's clearly that Apple's behaviour makes you angry?
 
In this case it makes complete sense. The AI models require a lot of memory, thus 8 GB makes sense and the calculation power for the inference. If they had known 3 years ago, that AI would have been all the hype today, they may have upped the memory sooner, but note that more memory reduces battery life also, not only increases the cost.
Yes, but they surely knew the AI RAM requirements a few months ago when they released the base M3 MBA, iMac, and MBP that have 8GB. So, if additional RAM is going to be required, why didn't they up the memory then?
 
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That’s unfortunate as I think millions of iPhone owners can do without AI, but simply want a smarter Siri.
Apple thinks it's fortunate how strong the incentive is to get a 15 Pro/Max or newer just to escape the barely functional Siri we've had to deal with for over a decade.

Limiting all iPhones but 15 Pro/Max to 6GB RAM is like a money printing machine that Apple started building 5 years ago.

And everyone was so keen on arguing how efficient iOS is and doesn't need more RAM.

Efficient? Yes, at getting us all to upgrade to new iPhones now despite sitting on market-leading SoCs in 2-3 year-old Pro/Max models.

Timmy C knows his 4D chess. No sarcasm.
 
They want to make money.
There are already AI co pilots available all over the internet.
The conspiracy geeks don’t have a vested interest in boosting their share footprint.
Those executives do.

And none of them, AFAIK, runs locally on mobile phones with 6Gb of RAM or less.
 
Well there are so many other AI models out there now you can just use online or download like an App.
No one needs to upgrade to apples model.

The problem with these other models, they can't do tasks on the iPhone or use information which is stored in various databases and apps on the iPhone. That's where Apple Intelligence will be supreme.
 
I don’t really get it though. Let windows finish your drawing? Then it’s not my drawing anymore. Not that i draw anything ever. Studio effects on a zoom meeting? Ugh.

Feel the same about anything I saw in apples demo.
I could see this being useful in PowerPoint or Keynote.
 
Apple thinks it's fortunate how strong the incentive is to get a 15 Pro/Max or newer just to escape the barely functional Siri we've had to deal with for over a decade.

Limiting all iPhones but 15 Pro/Max to 6GB RAM is like a money printing machine that Apple started building 5 years ago.

And everyone was so keen on arguing how efficient iOS is and doesn't need more RAM.

Efficient? Yes, at getting us all to upgrade to new iPhones now despite sitting on market-leading SoCs in 2-3 year-old Pro/Max models.

Timmy C knows his 4D chess. No sarcasm.

It makes sense too as iPhone sales are actually slowing whereas Mac sales have been increasing. They need to do something to encourage users to upgrade their phones!
 
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People will find a way to bash Apple anyway but in reality, to run that type of model LOCALLY only on 8GB of RAM is super impressive.
Google Pixel 8 already runs on-device LLM and has only 8 GB RAM. It is running those activities today. Apple's AI is still vapor(soft)ware. It does not have such powerful CPU or NPU, but still able to run these activities.
 
Their point is that the majority doesn't care either way.

Many people will care because they want to simplify tasks on their devices.

Things like "Show the best pictures from my vacation to Paris" to "Send my mother a text message" to "Archive emails older than 3 weeks".

Only Apple can really solve this for the iPhone.
 
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Apple's software engineering chief Craig Federighi said that the company's first move with any new feature is to work out how to bring it back to older devices as far as possible.
Tell that to the battery charge limit, action mode, etc.

Google Pixel 8 already runs on-device LLM and has only 8 GB RAM. It is running those activities today. Apple's AI is still vapor(soft)ware. It does not have such powerful CPU or NPU, but still able to run these activities.
Because Google is a small player on the phone market and actually listens to customers. Everyone’s been telling Apple they put way too little RAM in their devices and they decided to penny-pinch regardless. Now they’ve been caught unprepared. Flagship Samsung from 2019 (with a nice 500+ PPI gorgeous OLED screen, telephoto camera etc, while Apple was giving us a bad LCD on the similarly priced device) had 8GB, so there really is no excuse.
 
All this simply shows that apple was caught pants down not knowing what to do. People are rightfully angry with the choice made to only support the latest devices with 8gb of RAM simply because apple could decide that older device send all the requests directly to the ultra private apple intelligence servers for processing instead of on-device.

However this is not possible because apple is not yet ready with their server farm and later will only be able to accept a limited number of requests (so had to restrict who could access). That's why apple intelligence is not yet in the beta and will not be ready before many months. We might not even see all features deployed before next year's WWDC, let alone in more languages than english!
 
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1. Since they have already built a hybrid on-device / cloud functionality what stops them from using more of the cloud processing on devices that don't have the "powerful" neural engine of A17 Pro? *cough*greed*cough*

2. Why won't they improve the outdated, embarrassingly bad Siri on older devices regardless of "Apple Intelligence"? *cough*scheme*cough*

This time they outappled themselves, customers who spent good money a few days ago to buy iPhone 15 (a device that is not even 1 year old) or iPhone 14 Pro, both of which are advertised as super capable and powerful, are now screwed. And if we are to believe the rumor that iPhone 16 Pro will have exclusive AI features due to the "better neural engine" then we're looking at Apple potentially keep announcing exclusive AI features on each Pro model they release. Well played Apple.
 
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How much battery is this going to hoover up?

People will find a way to bash Apple anyway but in reality, to run that type of model LOCALLY only on 8GB of RAM is super impressive.
True, Apple can optimise like no other but they also skimp on the RAM like no other and now the customers will pay the price for it because they wanted to save something like 4 bucks on a very expensive phone :-(

Somehow it shows that Apple was not that forward looking when it got to AI, otherwise their TPU would be better and we would have had more RAM in the current and past Iphone Models.
 
People will find a way to bash Apple anyway but in reality, to run that type of model LOCALLY only on 8GB of RAM is super impressive.

It is. The thing people take issue with is that Apple has been rationing RAM like it's running out. And now it's coming back to bite in a visible way.

This has been a problem for a long time, it's why we're all conditioned like shocked dogs to app switch as little as possible when there's something important on the screen. Literally just one app switch away and it could just disappear. Maybe it'll reload properly, maybe it won't.

If this finally results in phones with reasonable amounts of RAM, I'm all for it. But it won't, it'll just get eaten up with the LLM.

And as others have pointed out, they keep completely dodging the issue of their "private compute cloud". Why is there any processor requirement aside from support for iOS 18 itself? To blame the processor is just a red herring. I understand that they still have to build out capacity because they didn't realize this was a problem until a few months ago.

I just wish they'd be honest and talk to interviewers who will ask actual questions and not just lob them softballs.
 
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Because Google is a small player on the phone market and actually listens to customers. Everyone’s been telling Apple they put way too little RAM in their devices and they decided to penny-pinch regardless. Now they’ve been caught unprepared. Flagship Samsung from 2019 (with a nice screen too, while Apple was giving us a bad LCD on the similarly priced device) had 8GB, so there really is no excuse.
So go buy Samsung or Pixel and stop moaning on MACrumours forum, jeeez.
 
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And yet, you are here, 13 years later? Why, when it's clearly that Apple's behaviour makes you angry?
Because this is the internet's haven for Apple haters. Nobody hates Apple more than MacRumors users!

To stay on topic, it's unfortunate that older devices can't use Apple Intelligence but the reasoning is sound.
 
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It may be true that they attempt to run as many of the new features on older hardware (and apples support of devices is far better than many rivals). But they don’t exactly design in the RAM for iOS devices for longevity.
In general I don't think this is an issue, but given that these AI models are meant to run in the background alongside existing applications there is bound to be issues. If Apple has known about this for years and not included the necessary memory it is not a great look.

Maybe they'll produce some even smaller lower quality models (if that even makes sense) for use in older devices.
 
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Years of "iPhones does not need more RAM because it is more efficient than Android" has now come to bare. RAM is the issue, they got away with putting small amounts of RAM in their devices and charging a lot for RAM upgrade on MAC. Compared to Android phones which have up to 16GB of RAM in the same price point.

Google Pixel 8a which is a low-end device can run AI models comfortably while an iPhone 14 Pro Max can't because of tiny 6GB RAM. Time for an upgrade I guess which is a plus for Apple because they get to sell more devices.
My Samsung S10+ which came out in 2019 had 8GB RAM (there was also a 12GB/1TB version). Did it *need* 8GB? Maybe not. But it's nice having my apps in memory all the time.

(It also had a headphone jack and a microSD card slot, which they dropped in 2020 and 2021, respectively. Courage!!)

Anyway, it's a bit funny to hear it argued here that Apple did not get caught with their pants down on AI *and* that there wasn't time in the design cycle to put 8GB in the iPhone 15.
 
I'd much rather wait 6 seconds instead of three, and still have the damn feature!!!

Can macrumors open a survey, and ask iphone 13,14 and 15 owners if they'd rather have AI, albeit slower??
I'm serious: could we open a poll or something?
Who's with me?

It's sad day when Apple starts listening to users.
Apple is a company which makes decisions on behalf of its customers. It's why many people like Apple.

It's better to not have a feature than to have it work slowly.
 
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