Given that Apple understands its customers better than customers understand even themselves,
Glossy screens.
Given that Apple understands its customers better than customers understand even themselves,
Spyware and Malware here we come!!!!
I think you're all misunderstanding this.
Remember, Apple is about the User Experience. Given that Apple understands its customers better than customers understand even themselves, they won't do anything to impact the User Experience negatively to such a degree.
Those #1 in Customer Satisfaction ratings don't just happen out of thin air. It's safe to assume Apple understands this and hasn't suddenly gone mad.
Again, it helps to think outside the MR bubble now and then.
I think the knee-jerk negative reaction is silly. It's obviously an optional thing.
I don't know how much sense it makes for an OS. But the idea seems to be that you would get the OS for free (for example). In the past, people could get whole computers for free. Would you accept a free Mac Mini if it had ads in it? Some people would.
In my mind it makes more sense for an application (like MS Office) where you might not use it enough to justify the spend, but might use it intermittently and not mind seeing an ad to use it for 30 minutes.
arn
if you actaully read the posts people think this is going to hapen soon my point is there have been plenty of patents apple has field that we havent seen ie plenty of dvr touch screen keyboards game systems etc. these have been in the last 5 years too.
Hopefully they've patented it to stop everyone from doing such a horrible thing.
that'll be the fastest way to make me spending 30 minutes to erase OSX in favor of Ubuntu on my (still) shiny Alu MB.
Calm down everyone!
I can't imagine there is enough Apple market share to make an ad-supported OSX profitable for anyone. At 5%, there isn't enough interest to attract virus/malware writers. Take another tiny percentage of the over-all market share of people who will use this, and you have a very very small audience.
Glossy screens.
Then again, these are only patents... can we be angry or disgusted just because they're exploring options, however outlandish or seemingly un-Apple-like?
I think that's why some people are scurred. Apple doesn't traditionally issue patents for products that they won't use.