To expound on the previous comment. I've been mulling over Apple place in the market for a while. the thing is the slogan "Think different" really did start to die out with the return of Jobs. I still am 100% certain that corporate building at any cost occured when Jobs had his bout with cancer. It was a wakeup call to him and the company to ask the question: OK if Jobs saved our bacon by coming back what happens if he dies? the best defance for such an occurance is to build the company. Because even though Apple was doing well after Jobs came back, and stabilized, growth was moderate. I firmly believe this is why Apple no longer takes risks with their hardware, or their OS. IMHO real innovation requires leaps of faith that this idea really will spark something. Apple's strategy over the last 8 years has been THIN, THIN, THIN, THIN, THIN. Even the iPhone was a natural progression of OS X, because the iPod GUI really is dated at this point. I could argue that even the Zune's GUI is better then the iPod classic's at this point, but that is another debate for another day.
No Apple has been taking the conservative route to build a rainy day fund. And its policies have become more and more like big blue, that ironically Mr. Jobs loathed back in the 80's.
If you want to see a company that embodies what Apple was back in the 70's, 80's, and early 90's you needn't look any farther then Google. they have done more to foster an open internet in the last 3 years then Apple has done in the last 9.
And yet people still cling to Apple as if they are the Apple of old. Fond memories and catchy slogan don't keep a company from being the best friend of the consumer. I would ask people one question. One that I think personifies the change in Apple.
If the 25th anniversary of the Mac had been back in the 1980's do you guys think Apple would have gone all out to celebrate it? Think about it. The obvious answer would have been that they would have gone balls to the walls with making it a huge celebration. Now look at what Apple did. Nothing. Zip. Natta. This speaks volumes to me IMHO. The Apple of old would do things because its cool, because it went against the grain. No they do thing, IMHO of course, because their lawyers say so.
this isn't the Apple people keep remembering fondly of and it kills me to see people no realize it.
How does this play into the thread? Simple. Apple, again, currently has more in common with big blue and Microsoft of old then they do with the Apple of old. Microsoft is still Microsoft where they are playing games as usual, however the DoJ rattled them. I think it finally sunk in that they are a huge company. (Yes it sound like a DUH idea, but companies that grow faster then their culture can grow think that something that a small company would get away with is still no big deal.) As such there is a certain amount of humbleness that, as lame as it sounds, is occurring at MS. Call it a maturing process if you will.
Meanwhile Apple has yet to feel any type of slap down, either from its customer base or the DoJ and this emboldens them in a way that even MS never was. When your user base will, by and large, never question your actions and put faith simply based on their old slogan "think different" how could they not think they can do no wrong?
So I would ask this: who is ultimately responsible for things such as this NDA's for rejection letters? Apple? Or its user base for not calling shenanigans on their policies and forcing them to realize that they need to stop being ***hats.
Whatever. Its 12AM, and no doubt someone somewhere will make an excuse for Apple, because after all; they can do no wrong.