Apple TV 4k gives you:
- An elegant and intuitive UI.
- A simplified single login system across services.
- Siri voice smarts.
- Intelligent content recommendations.
- The best Apple TV+ experience.
- Seamless integration with all your other Apple devices
- Phenomenal picture quality and sound
- Fitness+.
I think it's well worth the money. There's nothing like Apple TV on the market.
Sorry but my 2020 Sony TV does all of this and more.
-elegant ui, where I can modify the top row of apps to whatever I like.
-simple log into my YouTube, Plex, Apple, Netflix and Amazon accounts without needing to use a password. Scan QR code and I’m in, once and never needed again.
-built in Google Assistant - never use it, never will.
-recommendations and watch next from all apps
-Apple TV+ app is built in, it has Dolby vision and Dolby atmos support and can access my iTunes library and stream it instantly
-picture quality, again see above re Dolby vision and Dolby atmos.
-fitness is the only thing I cannot use, the TV has Airplay 2 and even works with HomeKit. I can do everything an Apple TV can except this.
There are other benefits too, being able to use a VPN directly on the device is a big, missing feature of Apple TV. Chromecast support, still not every app supports airplay, but they do support Chromecast. Not needing to switch HDMI inputs is also high up for my family, I know that if my wife needed to switch inputs to access the Apple TV it would never get used, with the Sony TV it’s a simple case of hitting 1 button to bring up all the apps and she can select whatever she wants.
I was actually waiting for a Apple TV refresh to come, then I would have gotten one just for Apple TV+ and Airplay support, however since getting the new TV with both of these features, there are no pros in me getting the Apple TV anymore, and there are still cons.