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Even if the MacBooks refresh and they're great, I still don't trust them.
I went balls deep into the 2012 Retina MacBook Pro and look where that got me. Invested into a system that got a marginal VRAM bump the next year, thankfully a CPU refresh. Then 2014 came around... Then 2015 came around...
What was my reward for investing into their eco system? Tim Cook telling me I can get my work done with a damn iPad.
No Tim. No I can't.
My job is literally to build applications for the iPad, and now I can't do it as well because I'm on inferior technology.
What's next? We invest heavily into this generation of MacBook Pro's, maybe get one very mild subtle GPU upgrade next year and be stuck on Skylake CPU's for four years?
We should not be rewarding this type of treatment from a manufacturer we are supposed to trust.
I don't want to use a stupid iPad for my work. I want a discrete GPU, and a powerful processor, and a MagSafe port, and ThunderBolt, and HDMI, and USB 3.0 ports.
I'm not gonna drive around and tell Patriot, SanDisk, Corsair and all my accessory manufacturers to build USB C now or I'm leaving. I have a keyboard. I like it. I don't want to replace it. It's better than any of your keyboards. It uses USB 3.0. I don't want to put it on a stupid dongle. My mouse? It's better than any of your mice. It uses USB 3.0. I don't want to put it on a stupid dongle.
I was going to buy a Thunderbolt display. I don't want to connect it to a stupid dongle. So now I will not buy a Thunderbolt display.
I, and apparently millions of other people, are speaking with our wallets. We're telling you nothing but USB C ports are stupid. Lighter and thinner is stupid at this extreme. Taking away discrete graphics from your 15" macbook unless we spend another $500 is stupid. Making the MacBook PRO more like the neutered, gimmicky, Starbucks Macbook 12" is stupid, getting rid of the MacBook Air is stupid, removing the headphone jack is stupid. You're not being courageous, you're being stupid. And stupid people lose money and that's exactly what happened to you this year. You lost money compared to last year.
You can't code iPad apps because your laptop is three years old?

I mean, I tend to agree in principle with most of your grievances, but my 3+ year old rMBP still serves me really well.
 
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you mean like a self driving car (which they gave up on), or smart watches, or a home assistant (Echo)?

Time will tell whether watches are a fad or not...think that judgement is a little early. Macrumors thinks Apple was making a car, but they don't know anything as fact...interesting to call something that was never even released a failure. This Echo competitor hasn't even come out yet (will it?), you haven't seen features, and you have no idea how much potential it has to evolve.
 
The money is in the iphone. You say you don't like Tim ignoring Macs but you yourself make iOS apps instead of Mac apps. Is that because that is where you can make money?

They SHOULD be able to do more than one thing, considering their size. I get that Apple doesn't do a product refresh every time one of their suppliers ups its specs by 10%. But they can have more than one product family on annual refresh cycles. EVERY product, even the ones being milked, should be on some kind of refresh cycle.
 
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Yes... the carriers got rid of the ill-named "subsidies"

But they replaced them with payment-plans.

It is still very much possible to buy an iPhone without having to pay the full $650 to $970 all at once.


It's true, but I think the difference is in the "subsidy" model, the phone cost was baked into the price of the plan and was mandatory. So people thought "if I'm going to be paying for this, I might as well get a phone as soon as I'm eligible". But with the payment plans, once you're done, you're not paying for the phone anymore. After 2 years, your monthly cost drops from $80 to $55 and a lot of people are going to be happy to just hold on to their phone for longer and pay less per month.

Upgrades become "when I really want a new phone" vs. "as soon as I'm eligible because I'm paying for it anyways"
 
I think they need to rethink their naming schemes for their macs

The Macbook pro name can stay the same. But the other two should switch it out.

Macbook => Macbook air
Macbook air => Macbook

My reasoning is that the current MacBook is their thinnest and lightest laptop... like air! Those laptops are perfect for business people who need a light laptop to do basic office tasks like spreadsheets, email, word processing etc. Business people probably have the lowest requirement for performance. For them weight and battery life are most important hence the new "MacBook air" with CoreM processors.

Then the current air would become the new MacBook. The perfect computer for home users. They're a bit thicker and heavier, but come with better performance and lower price. For casual users who may play some casual games.

Then at the top you have the MacBook Pros. With performance being paramount for people who need more storage and processing power to do development and design type stuff. The tradeoff is weight. They will be heaviest and thickest laptops.

Apple also needs to quite being a little bitch and start investing in enterprise. We tried implementing macs at our school and they are the worst at being managed.
 
As an Apple shareholder, I honestly kind of saw this one coming. Not going to bash the company, but 2016 has been one of the most underwhelming years for Apple. This year, Apple completely focused on the wrong things. They released a new a somewhat small update to the iPad in March, but made it more expensive. In June, WWDC wasn't that exciting, and iOS 10 was primarily focused on iMessage, and that didn't excite consumers much. In September, they rehashed the iPhone 6 design for the third straight year, and with flooding rumors of a big iPhone change next year, many many customers have decided to wait. The new MacBook Pros might bring a big change, but we won't see widespread consumption for it until early next year probably.

Of course I can sit and criticize the management all day, but I'm not in the company so I don't know what's wrong. But what I can tell is that 2016 has been more of a placeholder year for the company, and hopefully they can bring new exciting things in 2017. Everyone talks about Apple's "tick-tock" product cycle, and this was a tock year obviously, where they usually focus on software, but looks like even the big software has to wait till next year.
 
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The enormous and increasingly exploding number of new technologies available to computer companies on a daily basis, makes a product line that looks about the same as it did a decade ago less than thrilling.

Apple has found success and matured, and become very conservative and cautious. That comes with its own risks and dangers in a market that boasts a narrative of continual and accelerating innovation. I hope they find some direction forward.
 
Apple must focus. Too many distractions. Watch, music and car comes to mind. Get back to the basics. Make sure what you have is the best. Too many fronts means too many distractions. The company will have a large portfolio of not so great products.
I hope this is a wake up call. The disregard for the Mac is infuriating. Tim, get this going.
 
Wake up call how? They're clearly on the verge of a new product cycle across nearly all of their devices, minus iPhones.
The first new product cycle in.. 15 years? I think he has a legitimate point.
 
Apple are not making a loss, their profits may be down but they are still making a huge amount of money.

Absolutely they are. With all the services provided and new product releases arriving, including the already recently released products, the holidays will be huge for Apple this year.
 
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Even if the MacBooks refresh and they're great, I still don't trust them.
I went balls deep into the 2012 Retina MacBook Pro and look where that got me. Invested into a system that got a marginal VRAM bump the next year, thankfully a CPU refresh. Then 2014 came around... Then 2015 came around...
What was my reward for investing into their eco system? Tim Cook telling me I can get my work done with a damn iPad.
No Tim. No I can't.
My job is literally to build applications for the iPad, and now I can't do it as well because I'm on inferior technology.
What's next? We invest heavily into this generation of MacBook Pro's, maybe get one very mild subtle GPU upgrade next year and be stuck on Skylake CPU's for four years?
We should not be rewarding this type of treatment from a manufacturer we are supposed to trust.
I don't want to use a stupid iPad for my work. I want a discrete GPU, and a powerful processor, and a MagSafe port, and ThunderBolt, and HDMI, and USB 3.0 ports.
I'm not gonna drive around and tell Patriot, SanDisk, Corsair and all my accessory manufacturers to build USB C now or I'm leaving. I have a keyboard. I like it. I don't want to replace it. It's better than any of your keyboards. It uses USB 3.0. I don't want to put it on a stupid dongle. My mouse? It's better than any of your mice. It uses USB 3.0. I don't want to put it on a stupid dongle.
I was going to buy a Thunderbolt display. I don't want to connect it to a stupid dongle. So now I will not buy a Thunderbolt display.
I, and apparently millions of other people, are speaking with our wallets. We're telling you nothing but USB C ports are stupid. Lighter and thinner is stupid at this extreme. Taking away discrete graphics from your 15" macbook unless we spend another $500 is stupid. Making the MacBook PRO more like the neutered, gimmicky, Starbucks Macbook 12" is stupid, getting rid of the MacBook Air is stupid, removing the headphone jack is stupid. You're not being courageous, you're being stupid. And stupid people lose money and that's exactly what happened to you this year. You lost money compared to last year.

Well said!
 
I mentioned growth.

And I also said... no company can have growth forever.

So now what? Are all companies doomed because they won't have infinite growth?

At least Apple makes billions in profit each quarter. Some companies operate at a loss.

I edited my post, I thought before you would be notified. In any event, companies that are not growing and are in fact declining year over year are in for a rough ride if they don't have anything that can halt the decline or grow the company. What does Apple have that will stop their decline next year?

Look no farther than Tim Cooks take on the market two quarters ago when he said that the 1st quarters decline was an aberration. He was either wrong or lying to the shareholders about that and the numbers don't lie. This is a hit to his understanding of the market and his leadership imo.

You use the word doomed like it's an immediate result of something. Thats not what happens with most big companies. It usually starts slow and then drops faster depending on the companies products and services. Considering the majority of their profit comes from the phones it's clear that people aren't buying as many and they don't have any new markets to forge their way into. Now there is talk about iMessages on Android. That was technically the one app/service that was keeping some people on iPhone hardware. Doesn't make sense to me, does it to you?
 
Looking forward to the event even though I had to buy a new (ugly) Asus gaming laptop to do VR development with. I do need a good iOS development machine and I have been holding off on buying a new Mac for almost two years now(!) since I kept thinking "surely a refresh is around the corner!". Looking forward to the event and seeing if I should be budgeting for a new Mac :)
 
1. Forecast a significant less revenue
2. Announce revenue result higher than what was forecasted
3. ...
4. Profit!!
 
I don't mind saying this but for the first time in a LONG time Apple has a really solid line. There's just no need to upgrade to a new machine, iOS or otherwise, every year or two. I see Macbooks from 5 years ago (with removable battery) still in the wild running the latest version of OSX.

Not that there isn't room for improvement.
 
What counts as a flop? It's the best selling smart watch. Just because smart watches isn't for everyone doesn't mean it's a flop. I love mine personally

i just said not to tell us how you love it. Your love doesn't equate to a blockbuster device.

Apple is about profits. at this rate apple will discontinue the apple watch in 8 years.
 
i just said not to tell us how you love it. Your love doesn't equate to a blockbuster device.

Apple is about profits. at this rate apple will discontinue the apple watch in 8 years.

They won't ever discontinue it. That would be admitting failure

They would just refresh it far less. They have still sold 4-5 million of them what in a year? I'm sure the series 2 should see better results in sales
 
Wake up call how? They're clearly on the verge of a new product cycle across nearly all of their devices, minus iPhones.

After how many years? How is the first revenue decline in 15 years NOT a wake up call? I'd love to hear what logic you applied to this, if any at all.
 
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I remember (or at least read about) the day when Steve came back in the late 90's drawing a 2x2 grid at the board meeting:

Consumer Desktop
Consumer Mobile
Pro Desktop
Pro Mobile

It may not be that simple these days, but surely still has its point.
 
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After how many years? How is the first revenue decline in 15 years NOT a wake up call? I'd love to hear what logic you applied to this, if any at all.
When was the last time Apple had nearly their entire Mac line on the verge of an overhaul, along with the iPhone reaching maturity in it's current form?

When the new iPhone explodes sales records next year, the watch selling more than it ever has next year, and the Mac line being fully up to date likely driving higher sales, will we be doomed?

Product cycles don't coincide neatly with fiscal year reporting, I couldn't care less what sensationalism is likely to come of this from Wall Street reporters. From a product offering perspective Apple is in the strongest position it's been in in years for 2017. Hell, just the AirPods on their own are slated to generate billions.
 
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