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Apple Has Internally Tested Injecting Ads Into Maps App Search Results [Updated]
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This feels like the beginning of the end of Apple as we know it as they transition into becoming yet another online services and advertising company. Have you noticed shareholders tend to want things that customers don't want? Gotta chase that fantasy of infinite revenue growth.
Nothing you wrote is true.
Nothing you wrote is true.
I don't use the Maps, Books, Podcasts, News and Stocks apps much at all. (Google Maps is my preference.) So we'll have to see where they plant the ads.
But they're not likely to take a scattershot approach to ad placement; someone in Ohio will not necessarily see what someone in California does, and so on with the other category possibilities (gender, interests, etc.).
And how will they target those ads without gathering information on user habits? And will we be able to block tracking as we can with other apps?
More likely we'll have to pay to have an ad-free experience.
But they're not likely to take a scattershot approach to ad placement; someone in Ohio will not necessarily see what someone in California does, and so on with the other category possibilities (gender, interests, etc.).
And how will they target those ads without gathering information on user habits? And will we be able to block tracking as we can with other apps?
More likely we'll have to pay to have an ad-free experience.
I tried to switch to Android back 2 years ago with the Samsung Galaxy S20. Awesome hardware, was refreshing tbh, except Android had Ad's at every turn. The store, the text messenger, you name it there was an Ad. Lasted 2 months before I came back to iPhone. iOS = No Ads. Why pay the premium?
This is an UNPOPULAR opinion, but I'd be more than willing to pay a x$ per month premium to keep my devices Ad free, if needed. **** advertising.
Privacy was only ever a facade with Apple.
I would definitely pay for "it just works" to make a return.
Although, with the Apple Tax these days, it feels like I am paying for it, just not getting it.
I understand that these executives' primary KPI's are profits and greed. But if you don't understand your user base, and screw up your products, then all you get is a short term profit boost for a longer term destruction of profits, or worse, leave the door gaping open for a new player to come in and steal your lunch. Apple are growing riper and riper for the plucking with every passing year.
While you could always disable ad's in Galaxy devices Samsung now has ad's disabled by default on its S21 S22 lines with the exception of its own apps store. Apple appears to be going in the opposite direction these days.
Makes sense. Spell “Maps” backwards!
Apple is aiming to triple its ad revenue from $4 billion per year to double-digit figures by expanding its advertising to more apps, according to Bloomberg's Mark Gurman.
Currently, Apple ads appear in App Store app searches, where developers pay for promoted spots in results, as well as more standard ads that appear in the News and Stocks apps. Apple also generates revenue with commercials during MLB Friday Night Baseball streams, but now the company wants go bigger by expanding its ad presence across iPhone and iPad apps.
In the latest edition of his "Power On" newsletter, Gurman writes that Apple's VP of advertising platforms Todd Teresi wants to triple current ad revenue, and the first move to achieve that could be to bring ads to the Maps app. Apple has internally tested adding sponsored spots in Maps search results, reports Gurman, and if it does roll them out to Maps users, it could just be the beginning of a wider expansion.
Gurman speculates that Apple could also bring ads to the digital storefronts of its Books and Podcasts apps, while an even more lucrative revenue driver could be Apple TV+, if the company was to follow the lead of Netflix and Disney+ by providing an ad-supported tier.
Apple has already announced it will be expanding its advertising business reach in the App Store, with new placements coming to the "Today" screen as well as to individual app pages, which will allow developers to pay for slots outside of the Search tab and search results for the first time.
However, Apple will be aware that even a gentle creep into other areas of Apple's software could mar the premium experience that users expect of its devices, while also leaving it open to increased criticism over its App Tracking Transparency (ATT) framework which has, by some accounts, had a substantial negative impact on both large and small businesses.
Apple's ATT tracking rules are currently under investigation in Germany under competition law to ascertain whether they are self-preferencing Apple or being an impediment to third-party apps. Apple has disputed suggestions that its ATT framework has unfairly benefitted the company to the detriment of third-parties.
Earlier this year it commissioned a study into the impact of ATT that was conducted by Columbia Business School's Marketing Division. The study concluded that Apple was unlikely to have seen a significant financial benefit since the privacy feature launched, and that claims to the contrary were speculative and lacked supporting evidence.
Article Link: Apple Has Internally Tested Injecting Ads Into Maps App Search Results
It’ll be a cold day when the Weather app starts raining Dunkin’ Donuts.
OSMand Maps or Organic Maps are good alternatives for both iOS and Android.
OSMand Maps or Organic Maps are good alternatives for both iOS and Android.
I was a die hard Apple fan way before it was cool or trendy. I sadly began my move away from Apple products in the post Jobs era when it became apparent (to me at least) that many of their new design choices were being implemented solely to limit choice and increase profit. While Jobs obsessed over design perfection Cook obsesses over profit maximization. Under Job's reign Apple developed products that competitors thought made no financial sense but succeeded due to their nearly flawless execution. Under Cook the only thing Apple has perfected is its marketing message that these anti-consumer decisions are only there to protect them. The iPhone has reached market saturation so in order to maintain the growth that shareholders expect ad revenue is the obvious path. Apple services like Music and TV+ bring no game changing features to the table and therefore will never be able to generate the revenue that placing ad's on the already successful iPhone would. Remember a couple of years ago when Apple started getting serious about blocking ad's and stopping apps from tracking you? Do you ever wonder why they didn't stop Facebook's invasive cross-app tracking sooner? It's not because they couldn't, its because they didn't care until they decided they wanted a piece of the ad space business and decided to clear the playing field first. They will spin this as serving ads that respect your privacy but make no mistake, they will be using your data to serve ads. I don't think Apple would ever sell user data like Facebook does but lets not forget that Google does not sell user data either. They keep user data on their own private servers and simply serve ad's based on that data. Once Apple crosses that line it will be no different than Google. I'd love to see the day that Apple returns to its best form but until people stop accepting its misdirecting excuses as fact that will sadly never happen. I'll keep hoping though.
it’s my opinion they would less likely be chasing revenue this way if they weren’t forced to open up the App Store on the EU and potentially the US. Us customers are the losers as I’ve been saying.
That was articulated beautifully… and i wholeheartedly agree, and am confident anyone who like you, and myself that have been die hard Apple fans long before it was popular, sees the same thing we do… Apple is degrading and its brand is taking a hit to its reputation of being a high quality product that is worth the premium in their pricing. Thats a position becoming increasingly harder to defend.
Giving access to or making items compatible with competitive products is not giving away IP for $0. These regulations are not forcing Apple to forfeit IP copyrights, patents, trademarks, etc.
They also aren't forcing Apple to change their App Store or apps on iOS for users satisfied with the functionality, or put their App Store or apps on other devices. Apple can therefore continue to make iPhones unique and desirable in that way. Apple no longer being able to restrict competition on iOS, which is part of a mobile OS duopoly, could force Apple to have to make some of their products even better and that would be good for Apple consumers.
Clearly these laws are forcing apple for forego $$$, from their ip, which they developed.
They are forcing apple to open their ecosystem in a way, that imo, is permanently damaging.
No. The ecosystem is no longer Apple and Apple doesn't control it.
Now the obvious is finally said. Apple should be able to control it's ecosystem.
But not part of a smartphone duopoly.
My opinion, is the opposite will happen. A race to the bottom.
Based on the revenue, people who willingly buy Apple products with their dollars, may not agree.
I used to support Apple over Governments that want to regulate it. I’m now reconsidering that stance.
The first time I start seeing targeted ads in Apple products will be the day that I think Apple is on the downhill slope to being just like every other slimy tech company.
Frell ads!!
Advertising is cancer on society!!
jacek.zlydach.pl
Advertising is cancer on society!!
Advertising is a cancer on society — Jacek Złydach
A detailed explanation of why I keep saying that advertising is a cancer on modern society.
This right here. I don’t like the idea of getting more ads.