I'm not in denial with with the new generation whose desires I know pretty well (and brought up here in the first place, to meet your opposition)
Everyone likes the Surface idea. Apple customers (especially those who were raised with iPad in their hands) tend to hate its implementation.
Well, I know plenty of young people too and none of them want a Surface. Anecdotal evidence is just that. It's valuable to an extent, but numbers don't lie. iPads vastly outsell SurfaceBooks. There's no evidence to date that the hybrid concept is the "next big thing."
That, together with OS inconsistencies and lack of ecosystem integration indeed have hampered it's practical value.
Or maybe people just don't find the hybrid concept that compelling.
It is targeted to Windows users that are less critical about implementation and UX.
Right, and even they aren't embracing the concept in large numbers.
It thereby lacks any appeal to the critical mass of iPhone or Android users. So it's not a device that grew up together with that new generation.
This implies there is an opportunity for a breakthrough device for Apple, and it's huge.
No. It implies that you are very good at ignoring the facts. Apple has stated its opposition to hybrid devices for a long time and I don't think that is going to change. There's no evidence that the majority of users want such devices. Sales figures show that hybrid devices are a niche, a much smaller niche than iPads.
Neither do I. Not because of brilliant strategy, but by a forced division of iOS and MacOS in an attempt to maintain/not interfere in both markets. Safest short term solution. But lack of courage for a disruptive innovation.
Or maybe the hybrid concept just doesn't work that well? Do you know what Apple is doing in its R&D labs? Apple has historically been against convergence devices, a few notable exceptions, like the awful Macintosh TV, aside. No "disruptive innovation" is going to come from marrying touch and mouse-based user interfaces and Apple knows this. That's looking to the past, not the future. The future is voice, not point and click.
All undeniable comments, but they have little relevance with a discussion on a potential touch/Mac convert.
That has the potential of integrating domestic & business: so to say combine the huge mass of iDevices and their ecosystem with all (small, medium, large, global) business appliances - overthrowing what Android and Windows can offer combined even when dominating their respective sub-area's.
The resulting market is a multitude of current iDevice+Mac on the long term (5...10 yrs)
Apple has never been able to overthrow Windows, nor do they want to. Companies exist to make money, not sell the most products. If they can do both, even better, but the priority is profit. Apple battled Microsoft on the desktop for years. They had a much better product. And that didn't matter. Apple isn't going to challenge Microsoft in that arena again. They don't need to. They own mobile like Microsoft owns the desktop. Apple sells hundreds of millions of devices every year. They generate several times the profit per year that Microsoft generates (virtually none of which comes from Surface). Apple's strategy is working. They don't need to travel back in time and resurrect the mouse interface in some weird hybrid device.
Evolution of a younger generation as described in sentence 1.
No evidence. Because I said so isn't evidence. That's your personal observation, an observation not supported by sales data.
Considered by Apple from a problem- instead of opportunity perspective. Same for you.
Missing the edu market is a key flaw. They should own it - even when less profitable. It's the future
They owned it for a long time, but these days they don't need to. It's as simple as that. The vast majority of American high school kids polled say they want or plan to buy an iPhone. Apple already has the mindshare. It's not like the old days, before the web and social media, when being in the classroom absolutely did help create brand loyalty for Apple. That's how I was first exposed to Apple computers, in my fourth grade computer class.
I think it's a shame that they aren't more established in education these days, but I also appreciate that education is a nightmare market. I've worked for a company for many years that deals exclusively with schools. When it comes to IT, they are woefully understaffed, poorly trained, and expect you to do everything for them. Apple, frankly, doesn't need this headache.
It is based on following/milking current trends, instead of (disruptively) developing trends of tomorrow. As extensively explained - for the willing ear. Money has priority over product. Mass and turnover have substituted lean and mean. Under Cook, milking did substitute true innovation. Go read any book about Steve J.
That's such nonsense. Under Cook the A-series chips have become the envy of the mobile (and even desktop) world. Apple "disrupted" (such a stupid word) the watch and wearables industry with the Apple Watch. Does that count for nothing?
And again, what trends are Apple following? You keep says they are following and milking, yet provide no evidence to support your claims. You claim they aren't "developing trends of tomorrow" because they don't sell a hybrid device, yet iPads vastly outsell hybrid devices. So how are hybrids a trend?
Basically your argument is like most anti-Apple arguments here. It boils down to "Apple isn't doing what *I* want them to do, so they are bad, failing, Cook needs to go, etc."
In that case, you're a relative newcomer. Welcome.
Start reading MR entries about lost position in innovation - and then come back
Newcomer? Ha. Nearly 40 years an Apple customer and I've been on this forum for years before you joined. I'm well aware of the nay-saying and hang-wringing about "innovation" that goes on here. I'm also well aware of how wrong those people are, over and over and over again.
In that case, you're a fanboy in the sense that you're reiterating a status quo because of a mental obstacle to look into (let alone: shape) the future.
Of course I'm a fanboy. What's wrong with that? I generally like Apple products and agree with their overall vision for computing. Now let's get real. Apple has shaped the future - more than any other tech company by a long shot. They gave us the first meaningful GUI back in the 80s. They gave us touch. It's hilarious that you equate their unwillingness to sell some bizarre hybrid device with a lack of innovation. Innovation also means knowing when an idea is BAD.
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You keep confusing your opinion with fact. Your false hypotheticals are unsupported.
Consumer surveys and worldwide shipment numbers do not support your thesis that "Everyone likes the Surface idea."
But that's his whole argument in every post. There are never any facts, just one opinion after another. He is the lone arbiter of what is and what is not innovative. It's really too bad that Apple has some bozo like Cook running the company instead of the MacRumors visionary Bacillus!
