Apple Highlights iPhone 14 Pro's Car Crash Detection Feature and More in New Ad

[MacRumors]

Apple today shared its first ad for the iPhone 14 Pro, highlighting new features like car crash detection, the upgraded rear camera system with a 48-megapixel main lens, and an always-on display with the new Dynamic Island feature.

"iPhone 14 Pro comes with Crash Detection, a vital new safety feature that can detect a severe car crash and automatically call for help, even when you can't," says Apple, in the video's description. "Add this to the new 48MP Pro camera and a totally reimagined display, and iPhone 14 Pro redefines what a smartphone can do. Again."

With a new dual-core accelerometer, barometer, and other sensors, Apple says iPhone 14 Pro models can detect a severe car crash and automatically dial emergency services if a user is unresponsive after a 10-second countdown. Apple says the feature relies on "advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data" for increased accuracy.

The crash detection feature is also available on the new Apple Watch Ultra, Apple Watch Series 8, and second-generation Apple Watch SE models.

Exclusive to iPhone 14 Pro models, the Dynamic Island replaces the traditional notch found on iPhone 13 models. Aided by software, the pill-shaped cutout morphs into different shapes and sizes for things such as incoming phone calls, alerts, notifications, Face ID authentication, timers, turn-by-turn navigation, Live Activities, and more.

With an always-on display, the time, widgets, and Live Activities are always available at a glance on iPhone 14 Pro models. The display also has up to 2,000 nits peak brightness outdoors, which is up to twice as bright as the iPhone 13 Pro display.

iPhone 14 Pro models became available to pre-order earlier today and launch on September 16.

Article Link: Apple Highlights iPhone 14 Pro's Car Crash Detection Feature and More in New Ad

 

[Expos of 1969]

The Crash Detection is just a sad attempt at diverting attention away from the lack of new innovation and trying to tug at heartstrings by playing the protect your loved ones and yourself card.

 

[Mr. Awesome]

While both features are great, I do find it ironic that the technical limitations present prevent Car Crash Detection and Satellite SOS from working together. Would be super neat if they could work together someday when satellite connectivity improves.

 

[Chrjy]

The Crash Detection is just a sad attempt at diverting attention away from the lack of new innovation and trying to tug at heartstrings by playing the protect your loved ones and yourself card.

That is of course until you do actually need it....but I hope for everyone's sake it you will not ever need it.

 

[diamornte]

If you don't have this iPhone (or Apple Watch), you could die...

EDIT: I don't give a crap if you disagree. Can't take sarcasm? Grow some skin.

 

[MrENGLISH]

The Crash Detection is just a sad attempt at diverting attention away from the lack of new innovation and trying to tug at heartstrings by playing the protect your loved ones and yourself card.

Same could be said about Fall Detection but it is the #1 selling point for my extended family members. As someone who has lost loved ones to accidents, I appreciate them offering these features. Never know when something like that could happen and you may not be able to reach your device to call for help.

 

[citysnaps]

Excellent feature. Glad it will be in my new iPhone.

 

[Expos of 1969]

Same could be said about Fall Detection but it is the #1 selling point for my extended family members. As someone who has lost loved ones to accidents, I appreciate them offering these features. Never know when something like that could happen and you may not be able to reach your device to call for help.

Great if it convinces you. Apple is laughing all the way to the bank by playing on people's fears.

 

[Ntombi]

I

If you don't have this iPhone (or Apple Watch), you could die...

If you don’t have a car with seatbelts, you could die.

That’s how innovation works.

 

[ghostface147]

Fender benders need not apply.

 

[Ntombi]

Same could be said about Fall Detection but it is the #1 selling point for my extended family members. As someone who has lost loved ones to accidents, I appreciate them offering these features. Never know when something like that could happen and you may not be able to reach your device to call for help.

Fall detection is absolutely the reason I was finally sold on the Apple Watch. I have MS and live alone. Falling and not being able to reach help is a serious worry.

 

[BootsWalking]

"trained with over a million hours of real-world driving and crash record data" for increased accuracy.

I wonder where Apple was able to get this data from. You'd think they'd want data from actual iPhones, so they could calibrate the algorithms to Apple's sensors.

 

[Chloros]

Really a lame feature to focus on. This will help those who are driving in the middle of nowhere and crash into a tree with such force that you either die or get knocked out and therefore the crash detection will come into play. .00001 % chance of happening for most users.

 

[notabadname]

Outstanding feature with legitimate hardware improvements to the phone to support it. If you’re in the incredibly small percent that this helps, and saves the life of yourself or someone you care about- you may not be so critical. Apple has continually been on the forefront of their devices helping to protect life, whether through medical monitoring, or falls and accidents.

 

[SamRyouji]

First the Fall Detection and now this: Crash Detection. These two features are the most important features that could save lots of lives. The Fall Detection feature alone has been doing great job on saving lots of lives.
This one additional Crash Detection feature hopefully no one will ever need it, but it's there and therefore it makes us feel assured and safer in our road trips.

 

[Chloros]

Outstanding feature with legitimate hardware improvements to the phone to support it. If you’re in the incredibly small percent that this helps, and saves the life of yourself or someone you care about- you may not be so critical. Apple has continually been on the forefront of their devices helping to protect life, whether through medical monitoring, or falls and accidents.

How about spend money on making it impossible to text and drive. Again crash detection is lame.

 

[MrENGLISH]

Great if it convinces you. Apple is laughing all the way to the bank by playing on people's fears.

I didn't order my iPhone 14 for this feature nor do I fear being in an accident, but I appreciate them offering it and hope that I never need to use it. If this brings someone peace of mind, awesome. I seriously doubt people are upgrading their family members devices just for this feature.

 

[I7guy]

The Crash Detection is just a sad attempt at diverting attention away from the lack of new innovation

One persons meh phone update is another persons great update. For me it was good enough I ordered the pro max.

and trying to tug at heartstrings by playing the protect your loved ones and yourself card.

They succeeded.

 

[notabadname]

How about spend money on making it impossible to text and drive. Again crash detection is lame.

What if I am the passenger? How does the phone determine what seat I am in. Or if i have stopped for a moment in traffic, so I want to check my messages, or let the party I am meeting know that I am stopped in traffic and running late. Do you not have the self-control to ignore your phone when you are in control of a moving vehicle? You need software to help you with that (there’s lame for ya) ? Yet if you are unconscious after rolling down an embankment, having your phone call for life-saving assistance and sharing your location is lame? Sure 😉

 

[Expos of 1969]

One persons meh phone update is another persons great update. For me it was good enough I ordered the pro max.

They succeeded.

Tim thanks you and gives you the spastic left hip shake...

 

[smorrissey]

This an amazing feature but wait.... i don't even have a car lol. 😄

 

[citysnaps]

Outstanding feature with legitimate hardware improvements to the phone to support it. If you’re in the incredibly small percent that this helps, and saves the life of yourself or someone you care about- you may not be so critical. Apple has continually been on the forefront of their devices helping to protect life, whether through medical monitoring, or falls and accidents.

Stop it! A thoughtful/positive post that addresses a serious situation and concern will earn you no perceived forum cred.

Much better to take a superior everyone else is stupid attitude believing this is a dumb feature and is just another money-grubbing grab by evil Apple playing on people's fears, while letting people know how smart you are.

 

[notabadname]

This an amazing feature but wait.... i don't even have a car lol. 😄

No worry, it would work if you are the passenger as well. Now you could save yours, and your Uber driver’s life. 😉

 

[mathiasdk1]

Really a lame feature to focus on. This will help those who are driving in the middle of nowhere and crash into a tree with such force that you either die or get knocked out and therefore the crash detection will come into play. .00001 % chance of happening for most users.

Yes, and not to mention all the dummy calls the emergency call centers will receive with this feature, eventually ignoring them when they get one.

 

[I7guy]

Tim thanks you and gives you the spastic left hip shake...

He already sent me a thank you! 👍