You also have to factor in that the prices INCLUDE 20% VAT. So the amount of tax included in the price goes up proportionately.
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Apple Hikes U.K. App Store Prices By At Least 25 Percent Due to Weak Pound
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yeah, forgot about that, been out of the UK for some time and used to 10% GST in Australia...
No worries, it's not gonna recover anyway, so this scenario will remain purely hypothetical
You're just plain wrong.
When the banks blew up the economy it was the poor who suffered most with an instant denial of credit.
When the government had spent all its reserves propping up the economy in 2010, they cut public services by 30%. Those same services are most used by the poorest people.
When the economy bounced back it was geographically limited to London and the South East. The rest of the country remaining worse off than in 2007.
The poor voted for Brexit. They voted because politicians were unable to change the balance to make them happy. They didn't know whether Brexit would help them, they had nothing to lose in trying.
The poor didn't vote to close the borders, they voted to change anything they could because politicians weren't.
Preventing EU free movement of people won't change terrorist behaviour. Any gun toting, lorry driving, idealised narrow minded idiot can wage a war. And if we turn our backs on all of those Europeans who have come to the UK to help rebuild our economy we might just make a few more fundamentalists.
Pound is currently on is biggest surge since 2008. And that massive 20% VAT is largely an EU imposition. Let's cut that for starters. Brexit tiger.
Not sure who you've been speaking to, but the people I have had conversations with voted to leave so that we could resolve the issue of MASS immigration into a tiny island which was vastly changing the landscape of towns and local communities. Also theres always a suggestion that stupid people voted leave yet I know of Doctors and Solicitors who voted out. Not everyone is a racist, many people of voted leave are perfectly happy to have foreign people reside in the UK, I think it was the sheer volume that was the real issue.
Where are the app developers based? They receive 70% of the revenue and they and Apple will have FX costs.
What an absolutely pathetic display of pure unadulterated price gouging!!
A totally dispicable act by them, what about apps made in the UK? Oh yeah that works....
The UK economy is doing well, all those who predicted doom and gloom have had to publically appologise for, streatching the truth.. and giant coporations making billions and billions make excuses to price gouge..
Let's see if Google follows then..
Thank God we are out of the EU, I hope in the future it gives us more muscle to tell Apple what they will do in order to trade in the UK.
A totally dispicable act by them, what about apps made in the UK? Oh yeah that works....
The UK economy is doing well, all those who predicted doom and gloom have had to publically appologise for, streatching the truth.. and giant coporations making billions and billions make excuses to price gouge..
Let's see if Google follows then..
Thank God we are out of the EU, I hope in the future it gives us more muscle to tell Apple what they will do in order to trade in the UK.
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Yes, all the people complaining about price increases don't get basic economy. Whatever gets imported is subject to an exchange rate.
Why should a manufacturer pay for the price difference when the country one is dealing with doesn't make sure it's currency is strong?
Wondering why people get upset about penny increases (yes, it's 25%) and not protest about the insane prices English Football clubs are willing to pay for players. That of course finds it's why into ticket prices and concessions. Over 100 million for somebody who is good at kicking a ball. Really? (Plus many others in the 25, 50 -100 million range)
Same in the US for sports stars.
May's now said their rights will be protected. Even if the Uk and EU fell out big time the treaty of Vienna gives EU and UK citizens acquired rights if they live abroad. It was only the fear-mongering brexit saboteurs that said otherwise.
Going forward, why should an EU citizen get a better deal in the UK than, say, someone from the Anglosphere or Commonwealth with existing ties to the country? After Brexit anyone with the right skills and talents will be able to emigrate on a level playing field. Eurocentric chauvinism will be no more.
Keep in mind that their 20% tax is included in the price, where those of us in the US see our tax added during purchase.
Actually it's shot back up by over 2% today already after Mays big speech.
Apple pays for most of it's products in dollars, pays the developers in dollars etc. etc.
So, at what point should one expect that when anything gets converted into British pounds they pay the difference?
BTW: Apple is the sexy company to highlight and give bad PR to, but this has already been done by other companies in other fields and there will be more to follow.
Eventually this will all shake out anyway and England will go on driving on the left and everybody else in the world will drive on the wrong side of the road.
I would imagine the fortunes of both our countries will be far better and greater than we could have ever imagined. Mind you it might be a bumpy road but better in the end. Courage...it's what we're made of...don't forget.At this point we can only hope that Trump is a car crash for the American economy, to save our own currency
One can safely bet that henceforth every next Apple product update, be it iMac or iToy, will have similar disturbing increases baked into their SRPs. This and the great Emoji-bar disaster of 2016 are a clear indication. It is a bad time to be an Apple user in the UK.
You assume this is temporary. You must still believe the pro propaganda that the UK is going to negotiate some great deal. There's little uncertainty at this point to those who are not naive, such as serious investors.
Is it? Or did Apple save you from buyers remorse by pricing the new MacBook Pro really high whilst at the same time reducing ports, giving you a non pro spec, and an unnessesary touch bar
Who doesn't buy apps? You need apps to work, you need apps to play. Unless you're pirating everything, if so you'd be a stingy douche not rewarding the developers' hard work.