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Apple Hikes U.K. App Store Prices By At Least 25 Percent Due to Weak Pound
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As an App Store developer in the USA, you CLEARLY don't have any clue how the app ecosystem works. Apple is adjusting currency based off of the US dollar because Apple is based in the USA. The entire app ecosystem, from Apple and Google, follows the dollar, just like most of the world's financial markets. It does this currency conversion for various countries ALL OF THE TIME. It's so developers don't have to do it themselves, and they can ensure the same value of their apps across all countries.
Why should you in the UK get you apps any cheaper than my customers in the USA? Now the value has evened out, and thanks to Apple I don't have to go into iTunes Connect and just up your prices myself. It's across the board and Apple does this as a free service for developers.
It has nothing to do with Brexit or the EU or whatever.
I wish people on this forum would take 5 minutes to just educate themselves a bit.
We're still at the top, looking over the cliff, when article 50 is announced we'll be getting a push in the back over the edge. Recovery is a distant aspiration.
And there we have the bottom line of many Brexit supporters.
A hatred/fear of brown people...
It probably goes to Ireland, so there will be an FX rate involved, £ to €.
If petrol prices are anything to go by (based on oil prices), that's a big resounding NO!
Bit awkward for Apple considering the pound has just had its strongest day since 2008 and the dollar has dropped on Trump's comments that the USD is too strong ;-)
Just cancel the price rise and we'll say no more about it Apple ;-)
https://www.bloomberg.com/news/arti...-before-may-s-speech-as-inflation-accelerates
The misinformation and ignorance in the comments on here is mind numbing...
Yes, why didn't the remain campaign simply highlight that Apple would use it as an excuse to profiteer?
They did. They told people that the pound would suffer and that things would become more expensive .. no reason for Apple to pay the bill, the UK people wanted it, voted for it and got it .. just like expert said they would. And if Mrs. May is going through with the hard exit, things will become worse before they get better.
Yuck, those are horrible tax rates!
I expect the same price hikes will be coming to Canada due to our "weak dollar", too.
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How do you get yours?
I expect the same price hikes will be coming to Canada due to our "weak dollar", too.
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How do you get yours?
Not forgetting, a large proportion of those committing terrorist acts are actually born citizens of the country ( i.e., UK ).
Million of Brits are going to be constantly kicking themselves over and over again when they realize the effect of their stupid decision making....followed by millions of Americans later this year.
The money goes mostly to developers.
If you bought my $0.99 app in the USA, I got my share of $0.99, converted to UK£.
If you bought the same app for £0.79 in the UK, Apple paid 20% VAT leaving £0.6583, which is right now $0.815, so I got my share of $0.815, converted to UK£.
I'm not happy with Brexit anyway (in fact I wouldn't mind kicking frog face, mini-Trump and Gove for hours), but I'm certainly not happy with getting a share of $0.815 only.
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What you are saying there is totally unjustified. Now I don't see the pound recovering for a while, but I receive a notification from Apple every time prices change anywhere in the world, and they go both up and down.
You can't change the prices for individual countries as a developer. You can just choose the price tier, so _all_ prices go up or down.
Bruce, you're talking nonsense. Is it "greed" to you if I want to make the same amount of money from the UK sale as I make from a US sale? I didn't vote for f***ing Brexit. If you did, that's the consequences. And the pound isn't kept artificially low, it's low because lots and lots and lots of people think that Brexit is going to end in tears.
Stupid, stupid, stupid. That money isn't stored by Apple, it is given to developers. You want to leave the EU? Don't be a cheapskate then and pay your bills. Do you think if you go to a pub in Bavaria and get drunk they will give you a rebate because you are a poor little Englander?
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In fact there is precedence for this. When the Canadian dollar eclipsed the USD a few years back, Apple dropped prices for us across the board, both in the App & Apple Stores.
It'd blatant cynicism and greed again in Apple's part because the pound is being kept artifically low presently. Funny that. And Apple are cashing in. As is their wont. Let's hope people vote with their feet when new phone purchases occur as well.
Pound Sterling has actually increased in value (over 2%) since May's Brexit Speech this morning/afternoon.
It's not all doom and gloom. It may be tough for a few years, but we'll be better off in the end.
It's not all doom and gloom. It may be tough for a few years, but we'll be better off in the end.
Isn't globalization and wonderful?
This is anti-globalization playing out. Don't worry, your turn is coming.
The developer chooses a price tier. Apple calculates all prices in all the countries where they sell from that price tier. Apple also handles all the tax payments in all those countries for the developers. The developer chooses if the app is free, costs $0.99, $1.99, $2.99, or $99.99. All $2.99 apps then cost the same amount in the USA (obviously) but also in all other countries in the world.
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Exchange rate + VAT is 1:1. With the current exchange rate, I get exactly the same money from a $0.99 app and a £0.96 app.
2% more of the UK people wanted it. Now 48% of the population has to suffer with something we did not want.
Hey smartypants, Apple doesn't multiply prices with some exchange rate - they multiply and round. They didn't want to sell for £1.59 so they gave you a 10p rebate. Now they can round to a nice even number, they don't give you the rebate anymore. Anyone selling $1.99 apps lost a lot of money when people bought on the UK app store - awful exchange rate, plus 10p rebate. Now they just make the same that they make when someone buys in the USA, or Germany, or Japan.
No we won't. I admire your positive attitude but your statement flies in the face of common sense.
Dropping a rather good trade deal with 500 million people is sheer lunacy. Looking to America, New Zealand, India, China for trade deals is pure desperation, we know that, they know that and they will be dictating terms. Point 1 of those terms will be "Bend over you naughty boy!"
We became the fifth largest economy IN THE WORLD, despite or in spite of our EU membership.
Everyone wants to trade with us as it 20% off all stock time, the yard sale to end all yard sales. They will buy our businesses, control our infrastructure and work to permanently divert profits abroad. Over time we will successfully have sold off all our family silver, over time we will have to work our socks off to become as well off.
That said, my words aren't very constructive. We are all leavers now and arguing against crazy decisions only serves to make me look and feel crazy.
2% more of the UK people wanted it. Now 48% of the population has to suffer with something we did not want.
Actually, many of the 52% had no clue what they were voting for. They just wanted to give the government a kick in the behind. But I tell you, I went to Sainsbury's this lunch time, and every single product that I bought was around 10% more expensive than a month ago. I suppose Theresa May doesn't do her own shopping.
And now you are the sixth largest.
30% is for all purchases and for subscriptions in the first year. Subscriptions after the first year go down to 15%.
My comment was a bit of tongue-in-cheek. I hate the way America was/is heading. For some dumbass reason, a lot of Americans seem to want to go down the same rabbit hole as Europe which is financial suicide. I'm now finally old enough to remember when there was a certain amount of pride to be self-sufficient, but today, our American youth would much prefer to receive their pittance and be subservient so whatever the government tells them to do.