it's not there... dude lets just agree we both dunno the standard
A former Lamborghini executive has joined Apple to work on the company's long-rumored electric vehicle, according to Bloomberg's Mark Gurman.
Apple's next-generation CarPlay experience previewed at WWDC 2022
The report notes that Apple hired Luigi Taraborrelli, a 20-year veteran of Lamborghini, to help lead the design of the vehicle. Taraborrelli oversaw chassis and vehicle dynamics engineering/R&D at Lamborghini, according to his LinkedIn profile. Taraborrelli helped lead the design of suspension components, rims and tires, steering and brake systems, exhaust systems, fuel systems, driver assistance technologies, and more.
"For over twenty years I have been in the automotive business working on designing amazing cars and simultaneously adapting and re-shaping my team's organization in order to meet company's vision and mission," wrote Taraborrelli on his LinkedIn profile. He also said technology is one of his passions, which makes Apple an ideal fit for him.
Apple has been rumored to be working on an electric vehicle since 2014. The project remains under the leadership of Kevin Lynch, who is also has a lead role on the Apple Watch team, and John Giannandrea, the company's head of machine learning.
Earlier this month, The Information's Wayne Ma reported that Apple's vehicle design goals included four seats facing inwards, a curved ceiling that resembles the roof on a Volkswagen Beetle, and a trunk that automatically rises for easy access. The report also claimed Apple has pushed for exemptions from the U.S.'s National Highway Traffic Safety Administration to release a vehicle without a steering wheel and brake pedal.
Gurman and analyst Ming-Chi Kuo have both claimed that Apple aims to begin mass production of the vehicle by 2025, but the project has faced numerous leadership changes and other technical challenges, so the launch timeframe may continue to be pushed back.
Article Link: Apple Hires Former Lamborghini Executive to Help Lead Design of Electric Vehicle
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Apple Hires Former Lamborghini Executive to Help Lead Design of Electric Vehicle
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Can you imagine what the price of the Apple Car would be if they need the return on investment in a reasonable timeframe?
248 patents since 2000, so at least 22 years of investing time and money on this... hiring very expensive people, letting them go again, hiring more, etc. etc.
248 patents since 2000, so at least 22 years of investing time and money on this... hiring very expensive people, letting them go again, hiring more, etc. etc.
Sounds like Apple wants to make some super expensive super car. What I was hoping is that instead they would revolutionize transportation with pod-like autonomous vehicles that could linkup to form trains, branch off. But now they just want to make another sports car?
Meanwhile my Ineos Grenadier was designed in like a year and won’t drain the power grid.
A former Lamborghini executive has joined Apple to work on the company's long-rumored electric vehicle, according to Bloomberg's Mark Gurman.
Apple's next-generation CarPlay experience previewed at WWDC 2022
The report notes that Apple hired Luigi Taraborrelli, a 20-year veteran of Lamborghini, to help lead the design of the vehicle. Taraborrelli oversaw chassis and vehicle dynamics engineering/R&D at Lamborghini, according to his LinkedIn profile. Taraborrelli helped lead the design of suspension components, rims and tires, steering and brake systems, exhaust systems, fuel systems, driver assistance technologies, and more.
"For over twenty years I have been in the automotive business working on designing amazing cars and simultaneously adapting and re-shaping my team's organization in order to meet company's vision and mission," wrote Taraborrelli on his LinkedIn profile. He also said technology is one of his passions, which makes Apple an ideal fit for him.
Apple has been rumored to be working on an electric vehicle since 2014. The project remains under the leadership of Kevin Lynch, who is also has a lead role on the Apple Watch team, and John Giannandrea, the company's head of machine learning.
Earlier this month, The Information's Wayne Ma reported that Apple's vehicle design goals included four seats facing inwards, a curved ceiling that resembles the roof on a Volkswagen Beetle, and a trunk that automatically rises for easy access. The report also claimed Apple has pushed for exemptions from the U.S.'s National Highway Traffic Safety Administration to release a vehicle without a steering wheel and brake pedal.
Gurman and analyst Ming-Chi Kuo have both claimed that Apple aims to begin mass production of the vehicle by 2025, but the project has faced numerous leadership changes and other technical challenges, so the launch timeframe may continue to be pushed back.
Article Link: Apple Hires Former Lamborghini Executive to Help Lead Design of Electric Vehicle
They might be working towards building a transportation solution rather than a car replacement. The hires and fires might be as they experiment solutions and evaluate whether the results they get are in line with what they hoped to see. This happens in R&D a lot when developing entirely new products. Most of the time they don’t really know how to get what they want.
Seats facing inwards will make the car a place to have face to face conversations.
Rest of the deign could be around delivering a neutral riding experience so that the ride doesn’t tire riders.
Seats facing inwards will make the car a place to have face to face conversations.
Rest of the deign could be around delivering a neutral riding experience so that the ride doesn’t tire riders.
Maybe the expectations of what Apple's board want are completely at odds to what experienced car designers say can be delivered because Apple have hired and let go a number of good car designers/engineers over the years and yet they are still no where close to developing a car.
It’s dumb article. There will be no passenger cars without wheels and brake pedals.
It’s not road legal and the only way to make it road legal is to change the laws of every culture. How?
There are hundreds of countries with dozens of different road types, traffic patterns, pedestrian laws and population size.
You cannot make a completely digital automated car and satisfy the conditions and regulations of every nation, country and culture.
Software crashes. Firmware crashes. Even if the code was perfect, computer memory will absolutely and always develop errors and failures after some time, sometimes even straight out of the factory. These are unavoidable problems in computing and to make a car into a computer invites these problems to occur in the middle of traffic and harm public safety.
So let’s give up the sci-fi and be sci-real.
There's plenty of space for EVs to expand right now, and a lot of the current complaints I see and share about what's I be the road is aesthetic. To a certain degree aerodynamics demands limit what can be done while remaining aesthetically pleasing, and I'll always argue for efficiency over vanity, but I'm confident there's something of a happy medium to be had too.
Will I be able to afford whatever Apple car comes to market? I don't know. Maybe? I already "can't afford" (read: justify) many of the EVs out there pushing $50k. What we are bound to see regardless used inventory depreciation once there's finally enough market saturation, unless of course Apple runs this like a hyper car, which doesn't make much sense based on how they've marketed damn near everything else they make to the general middle class public.
In short, I think this can mean almost anything. The fact you worked for Lambo doesn't necessarily translate to the MSRP of the next product you've been hired to help develop. But... it also doesn't mean that it doesn't translate into Apple's first vehicle pushing six figures. Time will tell. Rumors about this thing been flying for damn near a decade now.
Will I be able to afford whatever Apple car comes to market? I don't know. Maybe? I already "can't afford" (read: justify) many of the EVs out there pushing $50k. What we are bound to see regardless used inventory depreciation once there's finally enough market saturation, unless of course Apple runs this like a hyper car, which doesn't make much sense based on how they've marketed damn near everything else they make to the general middle class public.
In short, I think this can mean almost anything. The fact you worked for Lambo doesn't necessarily translate to the MSRP of the next product you've been hired to help develop. But... it also doesn't mean that it doesn't translate into Apple's first vehicle pushing six figures. Time will tell. Rumors about this thing been flying for damn near a decade now.
If at all an Apple Car launches, it will definitely be ultra expensive.
Have any recent automotive touchscreen designers actually USED these touchscreens in their vehicle? The idea of reaching off to the right in hopes that your finger finds the correct place to land on a flat screen with no tactile feedback, all without taking your eyes off the road, to me is one of the worst things to hit automotive tech ever. I'm cool with voice control, or some sort of master dial that I can manipulate as I drive, but the more touchscreen buttons that get added, the worse things get.
Perfect example...I have two vehicles with CarPlay and Lane Keep Assist in them. So it's a normal thing to have to reach for the touch screen to select a map destination, adjust the HVAC, whatever. This week I was traveling out of town with a rental car that had a touch screen but no lane keep assist, and I quickly realized how different a driving experience it is when you look away from the road for that microsecond and the car doesn't make sure it keeps itself in the lane. Not saying I'm suddenly driving off the road, but it's definitely a different feeling.
Perfect example...I have two vehicles with CarPlay and Lane Keep Assist in them. So it's a normal thing to have to reach for the touch screen to select a map destination, adjust the HVAC, whatever. This week I was traveling out of town with a rental car that had a touch screen but no lane keep assist, and I quickly realized how different a driving experience it is when you look away from the road for that microsecond and the car doesn't make sure it keeps itself in the lane. Not saying I'm suddenly driving off the road, but it's definitely a different feeling.
Seats facing towards each other.
No steering wheel.
No brake pedal.
🤔
This isn’t a car that people are going to buy, but that’s okay – Apple isn’t planning to sell you one.
They’re aiming for a driverless taxi service – like WestWorld. And just like WestWorld, it’s a long way off.
No steering wheel.
No brake pedal.
🤔
This isn’t a car that people are going to buy, but that’s okay – Apple isn’t planning to sell you one.
They’re aiming for a driverless taxi service – like WestWorld. And just like WestWorld, it’s a long way off.
Just because you have reservations doesn't necessarily mean the attempt at such a vehicle won't be done or that it would not be interesting to innovate in this sector.
Regulations can be changed.
You're going on about potential software and hardware crashes - in a world where every day humans make deadly mistakes on the roads. The human element has been proven to be unreliable. The same cannot be said - for now - for autonomous mainstream vehicles.
Besides: the Information seems to have put in quite some research before publishing their stuff - if you can proof them wrong, I'm all ears.
I don’t have any regulation or personal position. I’m not going to care either way.
Regulations can be changed.
The state of regulations that exist today have arrived after decades of trial and error.
What will you change?
For true safety, you have to ban all manual drive cars from driving in the same road as the self driving cars. Possible? Only some routes but not full cities.
You have to ban pedestrians from walking on streets or jay walking because so far AI has been even worse at recognizing very obvious obstacles than even a dumb person. Possible for the AI to improve? Of course. Perfect?
No. Hardware and software errors make too many people liable for accidents. Who do you sue?
You comparison of human drivers vs machine drivers is just ultra bad, and has been debunked by professional engineers a thousand times. It’s Elon D-rider fanboy crap.
Compare like for like, error for error. Most of the time when a person crashes it was because they are drunk or breaking the law. When a self driving car crashes they don’t have any such excuse. They crash and kill because they are just ****.
Other times when people crash and they were being lawful drivers, it is because of the road, mechanics and weather. Self driving cars suffer the same fate in these conditions.
The best self driving cars are smashing straight into ambulances and police cars. It’s happened so many times it’s a damn joke now.
If you want a serious example, the latest Air Force jets in development are highly futuristic but they are manned. AI only provides assistance to the pilot.
All technologies start in the military research. If the military isn’t self driving or self flying then that is because they understand risks and failuses and short comings of machines. DARPA was the ones doing self driving cars in the 70s - 80s before they gave their research to the private sector.
Imagine traveling down the road with your family and then BAM! Some distracted driver hits your car killing your entire family. Yes, this happens today with people texting, eating or doing anything else but driving and keeping their eyes on the road, not to mention driving under the influence. But can you imagine the number of traffic fatalities when car manufacturers turn your entire dashboard into an entertainment/information center? I find it interesting that people are amazed by this trend and not concerned at all about safety. If all cars were self driving and regulated, without flaw, then this could be an interesting advancement but we are nowhere close to that reality.
Long story short: we already have partially autonomous vehicles on the roads. It's clear to me that we'll see further development in the field. Nobody claims to launch this stuff tomorrow - one of the reasons the Apple car is so far out still.
Well said. Rather than being worried about machines doing the driving, we need to get the distracted drivers off the roads. Those folks kill, for sure.
Totally agree, see my previous comment just before yours. On the one hand it's amazing that normal humans can get into a car they've never been in before, and know exactly how to drive it (aside from stick shift skills). On the other hand, we are moving away from that with all the whizzing technologies getting in the way of "just driving".
That’s what I said. Partially autonomous is the correct method. The drivers are assisted by AI not replaced. This is how to have the best of both words - human senses and intuition which are broader than a machine can do and couple that with AI that informs the human driver of their environment and physical conditions.
The issue is a lot of the accidents by self driving are because the driver accepted T&C about paying attention but didn't. If you see the car closing fast on something, take over and hit the brakes! One big issue will always be the car is only doing what it is programmed. I read a lot how some are programmed for self preservation, so if someone runs out in front, the car will plow them instead of swerving and hitting a parked car or such.
Every car can be an Apple Car. That’s all they need to focus on IMO. There is no need for a physical Apple Car unless it’s something like a campus runabout or a technological showcase vehicle. A car as we know them, built by Apple, brings little new to the table except maybe incorporating the software features they’ve already been introducing.
If I were Tim Apple my money would be on components that car manufacturers could license or offer in their existing and upcoming makes and models. Apple would get a cut of the package price.
lol on existing cars $900 for 4 wheels is a lot of money but not that uncommon.
Cheap tires for a tiny sedan will cost you $400 easily.