Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I really like the mockup of the dash they demoed .... but that's about all I like about any of this I've heard.

What I mean is:

1. It makes no sense at all to try to produce a self-driving vehicle by 2025 that doesn't even need a steering wheel or brake pedal. That assumes the whole self-driving problem has been solved. It's painfully obvious how far that is from reality when you look at the major players who DO actively have products out there. As Tesla has discovered, the "edge cases" absolutely destroy the dream. A truly self-driving vehicle needs to be intelligent enough to spot emergency vehicles and act appropriately, pulling over safely to the shoulder when one needs to get through (or when it determines the police are trying to pull *it* over). When it spots them on the shoulder, it needs to make every effort to get over to the left at least one lane from the shoulder as well. (That's the law now in many states in the USA.) It needs to be able to try to dodge large potholes in roads as well as debris in the road. It needs to navigate traffic circles properly and ideally, know about legal vs illegal U-turns, and do legal ones in a sensible manner. It will need to know about area where making a right turn on red is illegal, vs where it's acceptable, and how to handle oddities such as intersections where one lane instructs you to "continue turning without stopping on a red signal" while the other doesn't. It will need to deal with these bicycle lanes some cities have and know about express lanes on highways (deciding if it's wise to use one based on where the GPS navigation says you'll need to be exiting). It needs to reliably stop for deer and other animals in the road, and needs to know about not only railroad crossings but cases where a city still uses streetcars or trolleys and expects you to yield for them as they approach. It has to stop for pedestrians who are about to cross at marked crossings too. These are pretty much all things Tesla's "full self driving beta" hasn't yet mastered.

2. My experience with my iPhone 13 Pro and Apple Carplay isn't even that great. There are times I plug in the phone to the lightning to USB cable and the stereo system doesn't recognize it and launch CarPlay. Wireless CarPlay can't reliably stream music from my phone without pauses/glitches in the audio at least once every 4 or 5 minutes. If Apple can't get that right, why do I trust them to get an entire Car OS right?

3. Really, if Apple wants people to be willing to pay the (most likely premium) price for an "Apple car", it needs to be really sporty. A big dome shaped roof-line, similar to a VW Beetle, is NOT going to be a big hit. They need to do something more like a Tesla roadster or what Fisker did with their first vehicle. Make it really cool to be seen in. Apple computers are stylish and not just boring beige boxes or bricks. Don't make the car look like some half-circle shaped thing that looks like it's owned by a taxi company.
 
They are included on everything but the base model. But you won't want that anyways as the battery capacity is limited to 64 miles.
Orrr…

Subscription fee based on distance driven. For $800/month, you can drive it back and forth to work, which would have home and work addresses preset via onboard software, tracked via GPS. Some deviation for routine errands would be allowed. *See terms and conditions for further details.

Or …

Unlimited driving distance for $800/month, but after you hit 250 miles before next billing period, your top speed is limited to 30 mph.

The possibilities are endless in this services driven world!
 
  • Wow
Reactions: tothemoonsands


A former Lamborghini executive has joined Apple to work on the company's long-rumored electric vehicle, according to Bloomberg's Mark Gurman.

next-generation-carplay-multi-display.jpg
Apple's next-generation CarPlay experience previewed at WWDC 2022

The report notes that Apple hired Luigi Taraborrelli, a 20-year veteran of Lamborghini, to help lead the design of the vehicle. Taraborrelli oversaw chassis and vehicle dynamics engineering/R&D at Lamborghini, according to his LinkedIn profile. Taraborrelli helped lead the design of suspension components, rims and tires, steering and brake systems, exhaust systems, fuel systems, driver assistance technologies, and more.

"For over twenty years I have been in the automotive business working on designing amazing cars and simultaneously adapting and re-shaping my team's organization in order to meet company's vision and mission," wrote Taraborrelli on his LinkedIn profile. He also said technology is one of his passions, which makes Apple an ideal fit for him.

Apple has been rumored to be working on an electric vehicle since 2014. The project remains under the leadership of Kevin Lynch, who is also has a lead role on the Apple Watch team, and John Giannandrea, the company's head of machine learning.

Earlier this month, The Information's Wayne Ma reported that Apple's vehicle design goals included four seats facing inwards, a curved ceiling that resembles the roof on a Volkswagen Beetle, and a trunk that automatically rises for easy access. The report also claimed Apple has pushed for exemptions from the U.S.'s National Highway Traffic Safety Administration to release a vehicle without a steering wheel and brake pedal.

Gurman and analyst Ming-Chi Kuo have both claimed that Apple aims to begin mass production of the vehicle by 2025, but the project has faced numerous leadership changes and other technical challenges, so the launch timeframe may continue to be pushed back.

Article Link: Apple Hires Former Lamborghini Executive to Help Lead Design of Electric Vehicle
… if they remove the steering wheel as a recent rumor suggested, the dashboard could be one big screen.
 
0CB05265-DFBA-4E9D-A475-9615C767774C.jpeg

My contact at Apple has already driven the prototype. Apples plan is to release the shell but things like wheels, indicators and seats will be sold separately. Apples plan is also about micro transactions too, essentially paying money to make the car work….things like accelerating and braking.
 
I suspect the Apple Car is likely not gonna show up until 2037. Apple has too much to learn and figure out before they enter this category successfully. Because so many cars these days depend on chips and use a lot of computing, they likely have that figured out. But I think the bigger picture of building a 'car' and also bringing differentiation: autonomous, building the charging network, safety, ease of use, comfortable, distribution, pricing and competing with others who frankly are ahead; makes me think Apple has their work cut out for them. I wish them all the best though, but an EV from Apple is likely not gonna be my first. Not because of issues per say, its just gonna take a long time to come to market and it will be ridiculously expensive because they will want to recoup a lot of the R&D that went into developing it.
I'm sure that's what people were saying when there were rumors going around about the original iPhone; that Apple didn't know what they were doing; they're a computer and MP3 player company. But look at what happened when the iPhone was released
 
  • Like
Reactions: KeithBN
Can someone tell me which car is going to look like the photo above with the instrument cluster being one long rectangular screen that spans the width of the car?
 
Sounds like the birth of the iCar Pro
iCar Pro Max and iCar Pro Max Ultra

AppleCare Plus would be $30,000 for 2 years. No accidental or theft.

If you want round tires, it’s $7,000 per tire. Otherwise you have the rounded off squares. Tires are sold in Packs of 3.
 
It depends upon what one's objective is. If it's an opportunity to have a good bash at Apple with a snarky juvenile burn or comment, then in my opinion, as an adult, no.

If instead it's to discuss the possibilities of an Apple-branded car, then of course. But that would require a modicum of curiosity and thinking ahead.

Sadly, for many, it's much easier to sling some snark and call it a day.
I think part of the problem is that we have seen these kinds of reports of various executives coming and going from the project and so far nothing coming from it. Sometimes Apples seems to have expansive plans and other times, it seems they have gotten cold feet. This latest report adds very little information and just feeds into the impression that the project is stalled. That leaves people little that is substantial to talk about and lots of opportunities for minor joking around about a project that is hard to take seriously.
 
My grandchildren’s grandchildren will be posting on a similar thread the day Apple hires Spacely Sprockets to help design the Apple Car.

🥱
 
Last edited:
… if they remove the steering wheel as a recent rumor suggested, the dashboard could be one big screen.
Yeah, you’re missing the point, there is no dashboard!😜

& as for electric, I don’t think it will be, hydrogen is more green & avoids all the battery charging nonsense that goes along with it.

There was even that article a few months back about the guy who’s raised £500m to develop hydrogen fuel that works in a combustion engine, so no cars need be scrapped, interesting times ahead.
 
I am the only one who sees this and thinks, that’s amazing.
I think back to how many vehicle companies started with no vehicles and succeeded to produce a vehicle. Bricklin and DeLorean were two that succeeded for a bit by making something interesting. Tucker succeeded against all odds but 50 cars wasn't exactly enough to ever see one.
 
When I drive one of these home after work, how many neighbors will I have to round up to help me turn the car over so I can plug the charger into the underside?
 
  • Haha
Reactions: Mitochris
Apple, the king of minimalism, hires from Lamborghini, the king of…well, just look at their cars. Not only design, but what do vehicle systems of yesteryear have to do with where auto is going? I hope this guy is a great leader, because I really don’t get how his experiences in cars is right for this job.
I hear what you are saying, but supposedly Lamborghini just announced they are spending 1.8 billion euros on hybrid/electric vehicle production, and previously projected their first all-electric supercar launch in 2027. That said, Apple is obviously selecting him for the name..."Apple working with Lamborghini blah blah blah Ooooo."
 
Last edited:
Any sort of panel computer display in a vehicle dashboard just looks wrong IMO.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.