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Apple has been picking up car experts on an ongoing basis over the course of the last few years as development continues on the rumored Apple Car, and at the end of last year, the Cupertino company hired Manfred Harrer, a Porsche executive with expertise in chassis design.

manfred-harrer-porsche.jpg

According to Business Insider Deutschland (via 9to5Mac), Harrer was considered one of the best engineers in the Volkswagen Group, serving as the head of chassis development at Porsche prior to overseeing the Cayenne product line.

A former top Volkswagen manager told Business Insider that Mr. Harrer was a "hidden champion," and the "measure of all things in his field." Harrer worked for Volkswagen Group for more than 13 years before he left at the end of last year without telling his former colleagues where he was heading.

Harrer's LinkedIn profile still lists Porsche as an employer, and there was reportedly a waiting period before Harrer was able to begin working for a new company. Prior to working on chassis development at Porsche, Harrer worked for BMW and Audi.

Current rumors suggest that Apple is pursuing a full Apple-branded car, and right now, it looks like the company will be partnering up with Hyundai. Just this morning, Apple analyst Ming-Chi Kuo said that Apple is likely to use Hyundai's E-GMP Battery Electric Platform for the Apple Car, with the future vehicle set to be marketed as a "very high-end" model.

Article Link: Apple Hires Former Porsche Chassis Vice President for Apple Car Project
 
It’s happening people. Start saving your money for Apple car!!!

On a side note... Ferrari is still looking for a new CEO.

 
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IF ... an Apple car realizes ... it’s a lot about software ... the far more interesting part as HW design, etc.
am still sceptical as it must be very expensive.
IF ever Apple will sell a car or if it’s more like a Ride hailing thing to Position it’s Services.
seems like Tim Hollywood is a little bit frightened of missing out on the next big thing.
mobility will be huge and ripe for disruption as Uber shows.
 
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Steve Jobs was famous for leasing a new car every 6 months. For most people, subscription pricing will be the only way to afford an Apple Car, where everything, including insurance and servicing, is included.

With emphasis on self driving, I suspect the car will be mostly automatic. You will be able to drive it manually alright, but the experience will be optimized for self driving, at least for routine commutes.
 
all these rumors about Hyundai, and them not being that interested ... I read an article somewhere (can't remember) that Apple hired 300+ folks last year for this project, now a high profile hire ...

And for pricing, nothing Apple is "cheap", so my best guess is it will start in 5 digit range but very easily go way up ...

And, Apple still has a lot of groundwork to do (eg charging infrastructure a la Tesla, service network etc) ...
 
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