I see what you're saying, and I like the idea, but I would argue that the model you're suggesting is very far away from the model of the M1 MacBooks. Your example price point of $19,000 is less than almost every new car from every major automaker in the U.S. The M1 MacBooks, on the other hand, are not inexpensive, and certainly don't cost less than every major PC manufacturer's cheapest laptop. The M1 MacBooks blow away nearly everything at every price point in the laptop space, but they are simultaneously priced well above the average for a consumer laptop.Can you imagine for a second, that just like the M1 MacBook, Apple releases an entry level car that blows away all competition in specs & price.
An electric vehicle that fits 5 people comfortably, has the electric range of a high-end Tesla due to extremely high efficiency, all the tech & integration you’d expect from Apple, and... all at $19,000. The market would from that day forward be Apple’s.
Think of it, most car companies that sell their vehicles with slim margin make up the cost in maintenance and servicing fees. The same way game consoles are sold almost at cost with the expectation digital services/sales will recoup the cost.
If Apple threw a wrench into the industry in the form of an extremely affordable and overly-spec’d vehicular masterpiece, with intentions to recoup costs with higher tier models & servicing, it would be a nuclear bomb to the car industry as we know it, and Tesla would become the “Samsung” of vehicles tagging along just behind.
I looked up a quick and dirty data point from 2019 which says that the average price paid for a new laptop was about $700 (https://www.digitaltrends.com/compu...ons-you-should-spend-more-on-your-next-laptop)... so the starting price of $999 for the M1 Air is still ~43% above the average price paid. If you extrapolate this out to cars, I found another data point which states that the average car purchase in the U.S. set the buyer back about $36,700 (https://www.cnbc.com/2019/10/22/car...easing-heres-why-thats-bad-for-americans.html). 43% above that figure would be about $52,400. And I would argue a fully self-driving, high-quality, do-everything-really-well vehicle at $52,000 would still be extremely disruptive in the market.
(I know these are not apples to apples scenarios, but just wanted to give a rough idea of where I'm coming from)