I found an early Hyundai/Apple car prototype released in 2013. The final production version will be shaped and painted as an Apple...
Apple Car will start at $149,999
Maybe Tesla makes the car itself look easy, but it's not. All the other car manufacturers, many of which have been around for >100 years, still trail far behind Tesla just in the aspects of the car itself.Just as Tesla figured out rather quickly, making an electric car is the easy part, and Apple will need to figure out a lot more, including how they're going to service vehicles and the more importantly the charging network, even if they're only going after low volume / high value sales initially.
And for those half-jokingly suggesting the Apple Car will sell for $150k or more to start - there is almost zero chance they'll be priced that high. It would damage the Apple brand to only have an aspirational vehicle. Just think how they sold the Watch to begin with. Yes, you could get an actual gold Watch, but you could also buy an aluminium version for a fraction of the price. If I had to guess, we'll probably see 2 or 3 versions of a vehicle with pricing starting at $60k, going up to $100k, which puts it in the range of other full electrics, not to mention tons of other higher value brand vehicles. The fact that pickup trucks are selling for $50k-$100k today, that are basically the same box framed, IC engined, empty box bed that they've been for the last 60+ years, shows just how far up the price ladder manufacturers have gone already.
Yup. Complete garbage that's just a poor copy of Germany's ideas. While there are worse companies to partner with, I am so surprised they chose Hyundai. Probably because Hyundai is right by John Wayne airport.Still junk.
Seriously? What do you drive?Still junk.
The facilities doesn’t define the product. I don’t think VW is going to tell you exactly how much of a Bugatti is actually made suspiciously close to Skoda.LOL @ “high end” and hyundai in the same sentence.
1: This is exactly the reason to partner with an experienced and efficient partner (who has a 7 year warranty on their cars by the way). Like Foxconn making iPhones.You have to be out of your mind to buy a car from a first time car manufacturer. See early Tesla Roadsters and Fiskar. I'll stick with my Model S.
Manufacturing in a Hyundai plant does not mean the car is Hyundai based. It’s like saying the earlier iPhones were Samsung based. It’s just logistics, it doesn’t matter who made it.I do NOT see Apple even trying to sell a Hyundai-based car to the General Public !
Insert laughing Travolta gif here.For that price you could just buy a Tesla Model S Plaid+ with FSD... it's hard to imagine a better vehicle along any dimension at any price point.
Not going to happen. Since when was Apple a value focused brand, or trying to gain a majority market share? I fully expect them to make a product we would die for, with certain quirks that makes us cringe but endure, and sell it at a price just enough above what we would like to pay to make us all cry.Can you imagine for a second, that just like the M1 MacBook, Apple releases an entry level car that blows away all competition in specs & price.
An electric vehicle that fits 5 people comfortably, has the electric range of a high-end Tesla due to extremely high efficiency, all the tech & integration you’d expect from Apple, and... all at $19,000. The market would from that day forward be Apple’s.
Think of it, most car companies that sell their vehicles with slim margin make up the cost in maintenance and servicing fees. The same way game consoles are sold almost at cost with the expectation digital services/sales will recoup the cost.
If Apple threw a wrench into the industry in the form of an extremely affordable and overly-spec’d vehicular masterpiece, with intentions to recoup costs with higher tier models & servicing, it would be a nuclear bomb to the car industry as we know it, and Tesla would become the “Samsung” of vehicles tagging along just behind.
Haha, your lack of experience is on craziness level.Can you imagine for a second, that just like the M1 MacBook, Apple releases an entry level car that blows away all competition in specs & price.
An electric vehicle that fits 5 people comfortably, has the electric range of a high-end Tesla due to extremely high efficiency, all the tech & integration you’d expect from Apple, and... all at $19,000. The market would from that day forward be Apple’s.
Think of it, most car companies that sell their vehicles with slim margin make up the cost in maintenance and servicing fees. The same way game consoles are sold almost at cost with the expectation digital services/sales will recoup the cost.
If Apple threw a wrench into the industry in the form of an extremely affordable and overly-spec’d vehicular masterpiece, with intentions to recoup costs with higher tier models & servicing, it would be a nuclear bomb to the car industry as we know it, and Tesla would become the “Samsung” of vehicles tagging along just behind.
Some smartness, here - BRAVOOOI see what you're saying, and I like the idea, but I would argue that the model you're suggesting is very far away from the model of the M1 MacBooks. Your example price point of $19,000 is less than almost every new car from every major automaker in the U.S. The M1 MacBooks, on the other hand, are not inexpensive, and certainly don't cost less than every major PC manufacturer's cheapest laptop. The M1 MacBooks blow away nearly everything at every price point in the laptop space, but they are simultaneously priced well above the average for a consumer laptop.
I looked up a quick and dirty data point from 2019 which says that the average price paid for a new laptop was about $700 (https://www.digitaltrends.com/compu...ons-you-should-spend-more-on-your-next-laptop)... so the starting price of $999 for the M1 Air is still ~43% above the average price paid. If you extrapolate this out to cars, I found another data point which states that the average car purchase in the U.S. set the buyer back about $36,700 (https://www.cnbc.com/2019/10/22/car...easing-heres-why-thats-bad-for-americans.html). 43% above that figure would be about $52,400. And I would argue a fully self-driving, high-quality, do-everything-really-well vehicle at $52,000 would still be extremely disruptive in the market.
(I know these are not apples to apples scenarios, but just wanted to give a rough idea of where I'm coming from)
Apple pricing policy has always been "we are charging you a little bit more but our product is superior". This has worked for phones, tablets, computers, etc where this "a little bit more" is a few hundred bugs. When we talk about car, a "little bit more" could be tens of thousand of dollars that many just cannot afford to pay. If Apple wants to sell the car in any meaningful numbers and have any market share, it should be positioned in price range where a middle class man can afford it. Any car priced above 80-90k$ is a very niche product for the only 1% of the population. It worked for Tesla with the first Model S when it was the only EV, but now the market is different and there are other much more cheaper options. If the most popular EV now is Tesla Model 3 at 35k$, Apple cant go anywhere above 50$k for similar type of vehicle.I hope, but I seriously doubt.
If Apple release its own vehicle, CarPlay is gone.I get feeling CarPlay must be deeply integrated into Apple Car system.
The other factor is that we are talking about different dimensions here. One thing is paying a premium of 300$ for a laptop, and another thing is paying a premium of 15,000$ or more for a car. It should be one hell of car.I see what you're saying, and I like the idea, but I would argue that the model you're suggesting is very far away from the model of the M1 MacBooks. Your example price point of $19,000 is less than almost every new car from every major automaker in the U.S. The M1 MacBooks, on the other hand, are not inexpensive, and certainly don't cost less than every major PC manufacturer's cheapest laptop. The M1 MacBooks blow away nearly everything at every price point in the laptop space, but they are simultaneously priced well above the average for a consumer laptop.
I looked up a quick and dirty data point from 2019 which says that the average price paid for a new laptop was about $700 (https://www.digitaltrends.com/compu...ons-you-should-spend-more-on-your-next-laptop)... so the starting price of $999 for the M1 Air is still ~43% above the average price paid. If you extrapolate this out to cars, I found another data point which states that the average car purchase in the U.S. set the buyer back about $36,700 (https://www.cnbc.com/2019/10/22/car...easing-heres-why-thats-bad-for-americans.html). 43% above that figure would be about $52,400. And I would argue a fully self-driving, high-quality, do-everything-really-well vehicle at $52,000 would still be extremely disruptive in the market.
(I know these are not apples to apples scenarios, but just wanted to give a rough idea of where I'm coming from)
Very high end readily brings to mind cars like the Bentley Mulsanne, the Audi R8, and the Acura NSX. Just look at these sexy girls. You won't get this in under 150K range.Of course it will, because that makes so much sense. Just gotta shake your head.
Very high end readily brings to mind cars like the Bentley Mulsanne, the Audi R8, and the Acura NSX. Just look at these sexy girls. You won't get this in under 150K range.
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I don't know. The article says "very high end". If this is true, then it will certainly be over 100K. But it would be very cool to see Apple bring it in at 80K or thereabouts.Which is why Apple will not be going in that direction.