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Apple Hires Former Porsche Chassis Vice President for Apple Car Project
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Hyundai's Genesis brand is well received. They might be a generation behind the other Luxury brands. But with Apple's attention to detail and with a Porsche designer on board I would not be to worried.
This article is almost a year and a half old. By the time Apple's car is production ready everything should be fine.
Genesis G70 Vs. BMW 3 Series: Battle of the Best? | Cars.com
The redesigned BMW 3 Series is late to the party, a shindig that saw the all-new 2019 Genesis G70 win the night. How do the two sedans compare? We tested them.
www.cars.com
The worst part of all of this is that we‘ll have to endure years of Apple car / wheels sold seperately „jokes“ ...
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Hyundai has different brand levels, people: KIA (low), Hyundai (kind of the new Honda/Toyota), and Genesis (attempt at being what Lexus/Infiniti did in the 90s).
The Genesis looks pretty well-appointed, but yeah ain't got much brand cred. I bet getting a 3-year used Genesis would be a really excellent ride. It ain't no Porsche though, of course.
The Genesis looks pretty well-appointed, but yeah ain't got much brand cred. I bet getting a 3-year used Genesis would be a really excellent ride. It ain't no Porsche though, of course.
Obviously, the charging brick won't be included, and the plug will simply be a giant version of the lightning cable. 
Apples really about to be out here selling $100k Hyundai’s 🤣🤣🤣😂😂😂
I don’t know about this.... I mean Apple JUST fixed my text typing from being delayed last week, and now I’m supposed to trust them with my life?
I don’t know about this.... I mean Apple JUST fixed my text typing from being delayed last week, and now I’m supposed to trust them with my life?
If there's one company that can develop a cross country all electric vehicle, it's Apple! And by bringing Harrer on board, hopefully they will develop entirely in house vs outsourcing to Hyundai. To the moon!
You have to be out of your mind to buy a car from a first time car manufacturer. See early Tesla Roadsters and Fiskar. I'll stick with my Model S.
I guess you aren't familiar with Genesis
Can you imagine for a second, that just like the M1 MacBook, Apple releases an entry level car that blows away all competition in specs & price.
An electric vehicle that fits 5 people comfortably, has the electric range of a high-end Tesla due to extremely high efficiency, all the tech & integration you’d expect from Apple, and... all at $19,000. The market would from that day forward be Apple’s.
Think of it, most car companies that sell their vehicles with slim margin make up the cost in maintenance and servicing fees. The same way game consoles are sold almost at cost with the expectation digital services/sales will recoup the cost.
If Apple threw a wrench into the industry in the form of an extremely affordable and overly-spec’d vehicular masterpiece, with intentions to recoup costs with higher tier models & servicing, it would be a nuclear bomb to the car industry as we know it, and Tesla would become the “Samsung” of vehicles tagging along just behind.
An electric vehicle that fits 5 people comfortably, has the electric range of a high-end Tesla due to extremely high efficiency, all the tech & integration you’d expect from Apple, and... all at $19,000. The market would from that day forward be Apple’s.
Think of it, most car companies that sell their vehicles with slim margin make up the cost in maintenance and servicing fees. The same way game consoles are sold almost at cost with the expectation digital services/sales will recoup the cost.
If Apple threw a wrench into the industry in the form of an extremely affordable and overly-spec’d vehicular masterpiece, with intentions to recoup costs with higher tier models & servicing, it would be a nuclear bomb to the car industry as we know it, and Tesla would become the “Samsung” of vehicles tagging along just behind.
Just as Tesla figured out rather quickly, making an electric car is the easy part, and Apple will need to figure out a lot more, including how they're going to service vehicles and the more importantly the charging network, even if they're only going after low volume / high value sales initially.
And for those half-jokingly suggesting the Apple Car will sell for $150k or more to start - there is almost zero chance they'll be priced that high. It would damage the Apple brand to only have an aspirational vehicle. Just think how they sold the Watch to begin with. Yes, you could get an actual gold Watch, but you could also buy an aluminium version for a fraction of the price. If I had to guess, we'll probably see 2 or 3 versions of a vehicle with pricing starting at $60k, going up to $100k, which puts it in the range of other full electrics, not to mention tons of other higher value brand vehicles. The fact that pickup trucks are selling for $50k-$100k today, that are basically the same box framed, IC engined, empty box bed that they've been for the last 60+ years, shows just how far up the price ladder manufacturers have gone already.
And for those half-jokingly suggesting the Apple Car will sell for $150k or more to start - there is almost zero chance they'll be priced that high. It would damage the Apple brand to only have an aspirational vehicle. Just think how they sold the Watch to begin with. Yes, you could get an actual gold Watch, but you could also buy an aluminium version for a fraction of the price. If I had to guess, we'll probably see 2 or 3 versions of a vehicle with pricing starting at $60k, going up to $100k, which puts it in the range of other full electrics, not to mention tons of other higher value brand vehicles. The fact that pickup trucks are selling for $50k-$100k today, that are basically the same box framed, IC engined, empty box bed that they've been for the last 60+ years, shows just how far up the price ladder manufacturers have gone already.
True, but I think Tesla is still struggling. Often, replacing a minor part like broken window requires several weeks of waiting.
A car is a car (for me; don't need to drive much), but I do hope Apple raises the bar for car designs in general.
For that price you could just buy a Tesla Model S Plaid+ with FSD... it's hard to imagine a better vehicle along any dimension at any price point.
I suppose Model X or Cybertruck are better if you need something that's taller, tows, seats more, or has a bed.
I do NOT see Apple even trying to sell a Hyundai-based car to the General Public !
Which would require customers take their car to a Hyundai dealership for Service !
That would be a Deal Breaker for many, perhaps most.
Instead, the ONLY thing that makes sense (to me) is that it's for a captive audience.
Meaning, some kind of Ride Sharing strategy, run by a company, perhaps Apple, perhaps someone else.
Which would require customers take their car to a Hyundai dealership for Service !
That would be a Deal Breaker for many, perhaps most.
Instead, the ONLY thing that makes sense (to me) is that it's for a captive audience.
Meaning, some kind of Ride Sharing strategy, run by a company, perhaps Apple, perhaps someone else.