I like driving, but look forward to the self-driving car. Horses didn't go away because they were superseded by cars, they became something you rode for enjoyment.
It'll be interesting to see how it all pans out to be honest.
I'm actually less intrigued by the self-driving aspect of it, as there is so much innovation going on in that field that it's coming whether or not Apple come to the party.
What does intrigue me is how they're going to manage the complex supplier relationships, logistics and building of infrastructure. So much of a vehicle is engineered by third parties (Which Apple is very comfortable with), but in the motor industry you can't shift the blame, or ignore the consequences in the same way as you can with a phone that costs a couple hundred bucks to manufacture and a huge profit margin.
I'll be very interested to see where they decide to build any plant, or if they go down the route of a contract manufacturer for assembly. And for all the hype of the self-driving car, Apple have to design and build a car first and foremost. It's a very tight regulatory environment, despite what the news outlets would have you believe from the VW saga), with significant amounts of market localization, and in some of those markets the margins are already very tight, with many making a loss on most segments of vehicle.
So the question will be: If mainstream manufacturers get to the self-driving market before Apple do, with a solution that works, at a reasonable cost, would you buy an version 1 Apple Car with a premium price tag?
