Vestige can’t design anything to save the life of any one. Let’s see patents in the name of Vestige.
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Apple Intelligence Features Not Coming to European Union at Launch Due to DMA
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I mean, we Europeans have always been second-class users for Apple, so what else is new? We still haven’t received features from older iOS versions. They are killing their own incentive to upgrade to a new phone. iOS 18 already has nearly zero new features for non-US, non-English speaking countries.
Apple's claim is that this has to do with security and privacy - which implies that something related to this would need to be opened in a way that makes the user vulnerable. Not that the EU is going to smack them down for doing this.
It’s “about” market control. This control of the market will lead to EU businesses “making more money”.
THIS is what we mean when we say that the EU has created a bureaucratic nightmare for companies, which resulted in the EU being unable to compete in the global marketplace with digital technologies.
When there is overly burdonsome regulations, when you grant the power to Margrethe Vestager to be a designer of the OS, when companies can't read the letter of the law but will be subject to the subjective "spirit of the law" interpreations by regulators, then the cost of doing business in the EU become burdensome. And that directly contributes to an unfriendly business environment...
WHICH leads to LESS consumer choice. Less consumer freedom. Less consumer benefit.
When there is overly burdonsome regulations, when you grant the power to Margrethe Vestager to be a designer of the OS, when companies can't read the letter of the law but will be subject to the subjective "spirit of the law" interpreations by regulators, then the cost of doing business in the EU become burdensome. And that directly contributes to an unfriendly business environment...
WHICH leads to LESS consumer choice. Less consumer freedom. Less consumer benefit.
And who do they lose to, exactly? If Apple needs to open itself up like Android, which compromises multiple differentiating strengths and philosophies around their product models, that is already losing. So lose-lose.
At this point this is extortion. They hope the EU will back down if users complain enough. There‘s literally no reason for this.
You know what would be funny? If the EU actually came out with a statement that said something like “Actually we do not deem Apple Intelligence and IPhone Mirroring unconstitutional.”. What would Apple do then?
The real loser here, despite what so many of you think, is healthy competition in the EU.
They're saving you money
The iPhone upgrades are just rearranging the deck chairs each year
A little faster .. a camera tweak ... yet another slightly different shade of "black" ... slight shape change to force new accessory upgrades
This space is dead on innovation (at least from Apple)
As already mentioned earlier in the thread, probably they are worried that the EU will decide that Apple has to open up the screen sharing APIs to other hardware manufacturers, and there are probably security/privacy concerns in doing so.
Not knowing how the feature works behind the scenes, I'd venture they'd need pretty deep access. I wouldn't want Microsoft to be able to see everything that happens on my phone because I happen to be using a Windows computer, for example.
Long story short, DMA defenders reap what they sow.
Sure sure. Or this is the (un)intended consequence of overregulation.
America innovates, the EU regulates. I suspect more corporations will, over time, reduce capability in the EU to avoid putting their global innovations into the bureaucratic hands of the EU Commission, a leech on European society and free market economics if ever there was one.
Ummm...perhaps you can start to realize that it is the business unfriendly regulatory environment in the EU that's harming you. Not Apple.
Exactly. It wasn’t coming to Europe then anyway because it’s US English only for now. And if you’re outside the US you benefit from half the features announced each year. Not that that’s different from Google, but at least Android was available in my language from the start. It took Apple 16 years to translate iOS into my language.
No, I'm not confusing anything, you're just ignoring the other side of the same conversation...
Margrethe Vestager is a Danish politician and currently the EU Commissioner for Competition. Her job is design markets, and she can't do it alone, 27 member states and the European Parliament are involved too.
Can you show an example of what you do consider “innovation” in the smartphone space? It’s a pretty well defined and mature market nearly 20 years in…
Politician shouldn’t be deciding what an OS can or can’t do. There is a reason very few EU companies innovate, and lag behind countries like China and India. EU is losing the startup tech war to Asian countries, dont bother comparing to us.
I think there is some of that yes.
It could be a double-edged sword though …
If other big tech companies start restricting their product offering in the EU as well, consumers are indeed likely to turn against the European Comission.
But if Apple are isolated in doing it, their EU customer might actually turn against the company and look into the competition (thinking: “why paying for Apple premium prices if I am not even getting the full products?”).
So, how is an operating system feature the same as a digital market? By this contrived logic the 100% safest thing to do would be to leave the EU.
The only way this would make sense would be if Apple Intelligence was going to be a premium service that users had to pay for. So far, there's been no indication of that.
Actually after further research I might move to Switzerland: tax heaven, closer to Italy, and most importantly, not a part of the EU.
I believe things like Handoff and Continuity are subject to the DMA and Apple is required to allow access if/when developers request it. But the fact you're even asking the question kinda proves the point—the DMA is hopelessly vague and incoherent.
EDIT: On second thought, Handoff and Continuity may not be subject to the DMA because they're considered features of macOS, which is not considered a gatekeeper, rather than iOS, which is. Regardless, the DMA is hopelessly vague and incoherent.
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DMA has lot more than OS feature, basically arbitrary definition of making APIS and features available to others. Tomorrow a company can go to EU and demand same level of access as Apple to its own device and OS. Why would Apple bother to go through this process. It’s basic common sense and risk management. Roll out safe features, and leave the non EU cutting edge for other countries.