Apple delaying cool new features in a strict, heavily-regulated market where the regulators are unfriendly towards the company and they keep saying they'll fine Apple? I don't think anyone could have seen this coming. 😔
So you did your own little analysis here and came to a conclusion that Apple is just being spiteful. Rather than consider that this may actually open up the AI to unpredictable scenarios that your or I aren't aware of because we don't have the full story...this is complete and utter bantha poodoo!
nothing in our dma says apple can't bring it to our markets in the way they've announced it at wwdc in fact I would say and hazzard a guess with them offering an external ai processor from the start, in this case OpenAI's ChatGPT, it is already in complete compliance with the spirit of the DMA. Add to that the fact they spent a long time going on about their private cloud compute and then I assume it's also in compliance of GDPR and even goes beyond what GDPR stipulates.
So, this is just Apple being spiteful for their other troubles with eu lawmakers, the spotify case and the epic thing....
This shouldn't be much of an issue, because when the data is handled on the device and you get a prompt asking for the data Siri/Apple Intelengence may use it should be fine. And this should be standard for a privacy focused company, wouldn't it?There is a context aware side of the AI that requires data from several apps to be combined. That may be an issue in the EU. Not sure how Google and Samsung are doing though.
The EU has every right to create and enforce laws to protect its citizens, including in technology and AI. There are plenty of EU companies operating in the US and following local regulations without anyone whining about it.EU nannycrats should build their own phones and AI, since they know the best.
Well I’m angry and I’m a citizen of the EU. Time to move to the UK!People in EU be like:
View attachment 2390773
Good thing you guys have 3rd party app stores 🙄
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act.
![]()
In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new functionality compatible with the European Union's competition rules.
Apple Intelligence includes a wide range of additions that overhaul everything from Siri to apps, while iPhone Mirroring is a feature that allows the iPhone to be controlled on a connected Mac. SharePlay Screen Sharing lets users take control of another person's screen while using the SharePlay feature, with the aim of providing assistance.
Some of the Siri-related Apple Intelligence capabilities will not be launching until 2025, but Genmoji, Image Playground, Writing Tools, and many new in-app capabilities are set to be available starting in September, and these are what iPhone, iPad, and Mac users in the European Union will miss out on. It is not clear how long it will take Apple to expand this features to the EU, nor what changes Apple might have to make to introduce them under the DMA.
Apple's warning comes as the European Commission prepares to make a ruling on whether prior changes to allow for app marketplaces meet the terms of the DMA. Regulators have said that there are "very serious" issues with Apple's implementation, likely related to the Core Technology Fee that Apple is charging.
Article Link: Apple Intelligence Features Not Coming to European Union at Launch Due to DMA
Targeting companies with arbitrary gatekeeper definitions isn’t protecting. One law, apply to all. The EU has set the precedent, no going back. Companies will consider EU high risk and will not roll out any features that may result in scrutiny.The EU has every right to create and enforce laws to protect its citizens, including in technology and AI. There are plenty of EU companies operating in the US and following local regulations without anyone whining about it.
The technical hurtles to overcome some EU countries regulations/rules with encryption usage by consumers/enterprises makes the EU DMA a cakewalk. A lot of the world is far more restrictive with how computing gets implemented, used.If that’s the case, then I think Apple is overestimating EU customers’ general interest in Apple Intelligence features.
But now you're seeing the problem...who gets to decide how these things should or should not work? Apple or Margrethe Vestager and the EU Commissioners?This shouldn't be much of an issue, because when the data is handled on the device and you get a prompt asking for the data Siri/Apple Intelengence may use it should be fine. And this should be standard for a privacy focused company, wouldn't it?
They have every right to protect us, but an iPhone controlled by a Mac cursor won’t overthrow the government anytime soon. It’s not dangerous so it’s not to protect us.The EU has every right to create and enforce laws to protect its citizens, including in technology and AI. There are plenty of EU companies operating in the US and following local regulations without anyone whining about it.
You mean like Spotify? Who is constantly complaining to the US about its laws?The EU has every right to create and enforce laws to protect its citizens, including in technology and AI. There are plenty of EU companies operating in the US and following local regulations without anyone whining about it.
Who got it? Who is going to lose more with that decision is Apple. No apple intelligence no sale...El oh el!! Way to go EU. You wanted this bureaucracy, well you've got it in spades.
This is only the start.
I’m saying if Apple keeps the devices less capable artificially, they are only shooting themselves in the foot, because Samsung & Co. won’t limit their devices in that way.Less capable devices being a good thing is an argument only people blinded by irrational hatred could make unironically
How dear they protect EU citizens by creating a fair and safe environment for technological advancement! 🙄What?? How dare they delay something because of too much bureaucratic red tape…
The European Union is not a company.It is really weird, how many people are happy with the fact that a company can tell you what you can do with a device you bought and now own.
The user!But now you're seeing the problem...who gets to decide how these things should or should not work? Apple or Margrethe Vestager and the EU Commissioners?
It is the not the feature, it is access to the relevant API, so someone could also build a screen sharing app. That is called competition.
Don’t worry EU AI regulation will take care of it. EU will finish google and Microsoft Ai.Microsoft and google are able to have functional AI in Europe but Apple suddenly can't and even worse they can't make iPhone mirroring available?
Then why and how I'm able to mirror my Mac's screen to my AppleTV? The only difference is that I can control iPhone's screen with the new feature.
The European Union makes sure that I can decide what I can do with my device, Apple is restricting itThe European Union is not a company.
It is really weird, how many people are happy with the fact that a company can tell you what you can do with a device you bought and now own.
You guys are a pain in the butthis is complete and utter bantha poodoo!
nothing in our dma says apple can't bring it to our markets in the way they've announced it at wwdc in fact I would say and hazzard a guess with them offering an external ai processor from the start, in this case OpenAI's ChatGPT, it is already in complete compliance with the spirit of the DMA. Add to that the fact they spent a long time going on about their private cloud compute and then I assume it's also in compliance of GDPR and even goes beyond what GDPR stipulates.
So, this is just Apple being spiteful for their other troubles with eu lawmakers, the spotify case and the epic thing....
EU companies are whining more than any other companies, for the opposite reason...that's how this whole mess started.The EU has every right to create and enforce laws to protect its citizens, including in technology and AI. There are plenty of EU companies operating in the US and following local regulations without anyone whining about it.
I am not taking a stance, but I think giving 3P the same access to siri might actually be a good thing (of course with user consent).How is Apple supposed to implement iPhone mirroring without letting any other company have access to core APIs that would allow this sort of interaction? That would violate the DMA
How is Apple supposed to implement Apple Intelligence without giving third party AI programs the same core OS access that Apple Intelligence will have? (Chat GPT does not have that same access, it will be more akin to a wrapper that Siri will pass requests to)
This was something people were screaming out when the DMA was being debated. And now it's happening