Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Introduces New Giraffe, Shark, Owl and Boar Animoji in iOS 12.2 Beta

ROGmaster said:
Actually it's 8.7% and it's just higher revenue thanks to the fact it was the holiday season and Macs are more expensive than ever.
So I wouldn't say Macs are doing great.
[doublepost=1549355731][/doublepost]

Intel already launched their most relevant 9th gen CPUs.
The rest of the line will only be some petty refreshes.
So it looks like Apple is waiting for nothing.
Click to expand...
Ok, call it 9%. The y/y is against a holiday quarter too, so that's the beauty of y/y. It's Apples to Apples in terms of time period.

Revenue is revenue. People voting with dollars shows you people are willing to spend more Macs, but they offer features the consumer wants.

What revenue growth number would you like to see in a mature product to consider it doing well? 9% growth is insane for a legacy product and at this scale.

You know how much $7B in revenue in 90 days is? For some perspective, the entire Netflix company did $4.2B in total revenue for their most recent quarter.
 
ROGmaster said:
Oh so Apple is waiting for the petty i5's and i3's
LoL
Click to expand...
No, that’s what you posted previously. I corrected you when I replied. You quoted my reply yet somehow managed not to read it, or possibly my words were unclear and you did not understand. But I’m glad to elaborate :)

The iMac lineup uses seven different Intel CPUs currently, and range in price from $1,299 to $2,699 for the base 8GB models with entry level SSD capacities variously of 256/512GB. Only the top of the line models, priced at $2,499 and $2,699, use the unlocked K-series CPUs, of which Intel has released the ninth generation last October.

The other five iMacs use i5/i7 CPUs which Intel has not released the ninth generation versions of yet. No doubt they will release them at some point this year, but they are currently having production capacity issues with their 14nm process, and they are prioritizing their most expensive chips like Xeon and i9. (On their Jan. 25th earnings call, Intel indicated they expect to resolve these supply issues by June.)

Additionally, AMD will soon release their new Navi line of GPUs, fabbed on TSMC’s latest 7nm node. These GPUs will allow Apple to improve the graphics performance of iMac markedly, compared to the Radeon line they’re currently using.

Since Apple is currently dependent on Intel and AMD for Mac CPUs and GPUs, the iMac release cycle is driven by these suppliers’ shipping schedules. This is not a petty problem, but it is the unfortunate reality of the situation. (This issue has led to speculation that Apple will transition from Intel CPUs to their own in-house designed ARM CPUs in the future, possibly as soon as 2020, but Apple has not commented at this time.)

So Apple will have to wait for the chips they need before they can begin production of the 2019 iMac. You can want it now, but you will have to wait to give Apple your money. No chips, no iMacs. It’s just that simple.
 
aknabi said:
Well it is for the new key Apple market targets... Kardashians and fashionistas
[doublepost=1549380645][/doublepost]
When you don't have any other real new ideas this is what you fling onto the wall to show you can "innovate my ass"
Click to expand...
You demonstrate a very limited understanding of marketing. Animoji aren’t about Kardashians, “fashionistas”, innovation or any other trigger du jour. Animoji are fun for kids, and they want an iPhone. Not an Android phone; an iPhone.

You do understand Apple has sold more than 2 billion iOS devices—1.5 billion of them iPhones—and has an active installed base of 900 million iPhones, right? Have you considered that Apple might just have a handle on this whole marketing thing? It may be that you don’t have quite as much knowledge of their target market as you think.
 
Last edited:
Legit question/Not a troll: Does anyone regularly use these? I used it one time to check it out and since then have absolutely zero use for this feature. I just don't understand what it is for? I guess kids like it? I mean its clever and all but I just don't find it practical to send messages to people with it.
 
Baymowe335 said:
Post some real content and then we'll talk.
[doublepost=1549378251][/doublepost]
Mac just posted almost 10% revenue growth and an all time record. It's doing insanely great, particularly when you consider the time Mac has been a thing.

Again, post facts. "Mac isn't doing great" with a key word bolded isn't a fact. I told you Mac grew 10%. Now you come back with a fact if you have a counterpoint. Don't just come back with yet another opinion backed by nothing.
Click to expand...

Apple isn’t my life. Sorry.
 
  • Like
Reactions: Burger Thing
cmaier said:
Not true. Animoji don’t have negative utility. The Touch Bar does - each time it is touched by accident when you are touch typing and screws up your work or work flow.

That is, Touch Bar is worse than Animoji.
Click to expand...
I disagree. Atleast the Touch Bar is used more than once a day. Animoji was week 1, never again after that. It has no use.
 
cmaier said:
Why not? Every time MR posts about emoji or animoji they get tons of posts just like yours. That’s called engagement. Advertisers like it. Everyone saying “that’s a waste of time...they need to put those engineers on X instead” makes MR more money.
Click to expand...
Thanks for this statement. Honestly!

It made me realize, I spend way too much time on forums which are either rude, pointless or annoying. I need to get a life. This is all just a distraction from what really matters. Thank you and with that I log out.
 
Jony Ive and Timmy:

Riddle me this: Why is so much “real life” detail added to something like Animoji’s that so few apparently use, while all the helpful/intuitive detail that could help EVERYONE has been stripped from iOS starting with that abomination you called iOS 7?
 
Ok it looks like not too many people like these. My legit question still though is: Do any of you with kids see them using this often? Maybe this is a feature to onboard young people into the platform? If so, then I guess meh... not for me but ok. I mean it is a device for more than just the "me's" of the world.
 
PickUrPoison said:
No, that’s what you posted previously. I corrected you when I replied. You quoted my reply yet somehow managed not to read it, or possibly my words were unclear and you did not understand. But I’m glad to elaborate :)
Click to expand...
Calm down man, I get it, Apple is waiting for Intel's most mediocre refresh in the last 2 years.
Great strategy, what can I say, it will definitely "justify" higher prices.
[doublepost=1549436305][/doublepost]
Baymowe335 said:
Ok, call it 9%. The y/y is against a holiday quarter too, so that's the beauty of y/y. It's Apples to Apples in terms of time period.
Click to expand...
I don't understand why you bothered answering.
The beauty of y/y? That's a funny one. What about a quarter earlier than the one you want everybody focus on? Apple's units sales were down by 11% in that quarter. What about the upcoming 2019 quarters?
There are no signs(and quite honestly no reasons) Mac unit sales will start to grow. Your generalist interpretation that Macs are doing great is quite exaggerated. The correct interpretation is : Mac revenue can still grow based on seasonality but in terms of competitiveness and future results things are not looking great for the Mac business.
 
Last edited:
ROGmaster said:
Calm down man, I get it, Apple is waiting for Intel's most mediocre refresh in the last 2 years.
Great strategy, what can I say, it will definitely "justify" higher prices.
Click to expand...
Not to worry, I’m perfectly calm; you don’t think I’d spend my life being triggered by a tech company whose success infuriates me, do you? That would be such a waste of time and utterly pointless! :eek:

But yeah, Apple might as well wait until it’s possible to release a meaningful upgrade. It’s very likely we’ll see a new design, and the large bezel that is so upsetting to some will be history. No doubt we’ll get the T2 security chip and possibly FaceID as well. There have also been rumors of an improved display, not sure what that might mean but I suppose True Tone is a given.

With this iMac update—and of course the release of the long awaited Mac Pro—Apple will have refreshed the Mac lineup from top to bottom. It’ll be interesting to see if they’ll use Intel’s 10nm chips in 2020, assuming Intel actually releases them, or if they’ll transition to their own CPUs as has long been rumored. In any event, at the very least people will stop complaining that Apple doesn’t care about the Mac :)
 
PickUrPoison said:
But yeah, Apple might as well wait until it’s possible to release a meaningful upgrade.
Click to expand...

Intel's 8th gen was already meaningful update. Interesting how Apple missed it.
Intel surely doesn't hurry with the bottom 9th gen CPUs because they are only petty refreshes of their 8th gen CPUs.
Apple has a really bad strategy when it comes to launching new computers. They move much slower than even small Windows OEMs. Which is quite strange.
And it very odd they don't decrease the price or old hardware and insist on selling it for the original prices.
 
Last edited:
ibivibiv said:
Ok it looks like not too many people like these. My legit question still though is: Do any of you with kids see them using this often? Maybe this is a feature to onboard young people into the platform? If so, then I guess meh... not for me but ok. I mean it is a device for more than just the "me's" of the world.
Click to expand...
How many people can afford to give their kids the $1000+ phones that can use these?
 
Tozovac said:
Jony Ive and Timmy:

Riddle me this: Why is so much “real life” detail added to something like Animoji’s that so few apparently use, while all the helpful/intuitive detail that could help EVERYONE has been stripped from iOS starting with that abomination you called iOS 7?
Click to expand...
How do you know how many use Animoji or not? Just curious where you get your “facts” from or is it anecdotal?
[doublepost=1549456828][/doublepost]
Q-Dog said:
How many people can afford to give their kids the $1000+ phones that can use these?
Click to expand...
The answer to that depends on the zip code.
 
  • Like
Reactions: Tozovac
I7guy said:
How do you know how many use Animoji or not? Just curious where you get your “facts” from or is it anecdotal?
Click to expand...

Animoji personal experience "Facts":
  • I have yet to hear of a family member or friend use Animoji's or express desire to have a phone to be able to use them.
  • I read mostly disparaging comments over Animoji's on macrumors and elsewhere.
  • I have zero desire to use Animoji's myself, while having continual frustration at times over unintuitive UIx cues in iOS starting with iOS 7.
iOS UIx personal experience "Facts":
  • My sister, girlfriend, and mom text/call me continually asking for help how to make something happen on their iPhone/iPad, especially after certain iOS updates; this rarely happened 2010-2013.
  • Intuitive function-first form-second UIx cues will always only help users; I have yet to read or hear a single example of how the iOS6 calendar, iTunes/Music app, dialer, iMessages app, Pictures/Camera apps, Voice Memo app, etc., had design issues that were corrected by iOS7's "unobtrusive" minimalist bare-bones presentation, while I found numerous blogs, articles, opinions, complaints about iOS7's (and subsequent iOS's) unintutive and often confusing UIx. (note: the opinions in blogs/articles may be opinions, but the fact of the matter is they appeared in droves after iOS7 vs. before).
  • iOS7-12 are much more form-first (reinventions of time-tested methods, some still controversial) than function-first (the old-school proven method, but largely abandoned by Apple and unfortunately similarly abandoned by most website designers, app developers, etc. who blindly lemmingly copy Apple for better or for worse)
  • Any form-first function-second flat-design all-white/grey/light blue UIx cues & interfaces that cause hesitation or doubt to a user are much less intuitive and efficient to use than a UIx that bends over backwards with certain UIx prompts based on decades of learning (that were used in iOS6 & prior). (not talking stitched leather and green felt, but rather, the smart use of 3D buttons and certain colors/shading, borders, contrasting elements, etc.)
Resulting opinions/anecdotals:
  • In my opinion, Animoji's are fluff that appeals to a much smaller segment than would benefit from a UIx prioritized back onto function-first form-second.
  • In my opinion, I find extreme irony that Apple finds value in 3D/realistic-leaning Animoji's that mimic "real life" while maintaining their head-in-sand blind eye towards how non-flat real-life-intuitive-based UIx element "basics" result in a better user experience, sticking to their flat design monochromatic low-contrast guns.
:) <--No desire for this to be an Animoji
 
Last edited:
  • Like
Reactions: nt5672
ROGmaster said:
Calm down man, I get it, Apple is waiting for Intel's most mediocre refresh in the last 2 years.
Great strategy, what can I say, it will definitely "justify" higher prices.
[doublepost=1549436305][/doublepost]
I don't understand why you bothered answering.
The beauty of y/y? That's a funny one. What about a quarter earlier than the one you want everybody focus on? Apple's units sales were down by 11% in that quarter. What about the upcoming 2019 quarters?
There are no signs(and quite honestly no reasons) Mac unit sales will start to grow. Your generalist interpretation that Macs are doing great is quite exaggerated. The correct interpretation is : Mac revenue can still grow based on seasonality but in terms of competitiveness and future results things are not looking great for the Mac business.
Click to expand...
The 9% y/y growth is the most recent data we have and is being compared y/y, in the Xmas season.

The Mac demand is certainly still there and Apple just showed you that it’s doing great.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back