All this bashing. Ha ! I remember when the Mac vs. PC ads came out. People said the same things.
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Apple Introduces Three New Mac Ads During Olympics Opening Ceremonies
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This is the 2nd ad I've seen (first one was during the opening ceremony). Although a bit cheesy, I find them to be pretty neat. And especially unique, coming from Apple.
Absolutely agree. These Ads are Apple's version of Dell's "Dude, you're gettin' a Dell" ads. It's sad. If these ads continue, it'll definitely tarnish the brand.
At the very least it will be interesting if Apple continues to run these ads while HP, Vizio and others run emotional, heart-string pulling ads.
If you don't analyze them, they are fine. But I did analyze them and all I got was "you can't use our software without the help of a 'Genius'" and "the software makes our computers better even though the hardware is 'basically' the same."
No matter how good iPhoto or iMovie are, they are complex applications and user training goes without saying. I can imagine people come into Apple stores just for that.
After reading all these posts i cannot imagine how badly people wish there was a down vote button still 
The ads do not reflect on any one product because they want you in a store trying to decide what is best suited for you vs being spoon fed what they think you need.
Makes sense i guess .
The ads do not reflect on any one product because they want you in a store trying to decide what is best suited for you vs being spoon fed what they think you need.
Makes sense i guess .
The ads are fairly good, didn't like the airplane one that much...Steve Jobs is gone and he will never be forgotten but apple will change it will evolve we cant compare everything apple is doing now to what it would have done while Jobs was in charge. Give Tim Cooks a chance to show what he can do before giving him hard time who knows maybe he will be a good successor.
they are not awful, but nothing compared to the Mac vs. PC ads with justin long. I would rather have more of those. These were not really charming and they send a mixed message. Our machines are great, but you need help doing simple things....
I find apple doing quite a bit of bad moves lately...:
bad commercials, hardly any products yet in 2012, the back and forth on EPEAT, the extremely embarrassing release of the Mac Pro at WWDC....what´s up Apple??
I find apple doing quite a bit of bad moves lately...:
bad commercials, hardly any products yet in 2012, the back and forth on EPEAT, the extremely embarrassing release of the Mac Pro at WWDC....what´s up Apple??
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I liked the ads. Gets back to the 'it just works' theme. I can't tell you how many times I've run upstairs in the morning to send out a quick email on my company laptop PC, running Windows XP (that I'm forced to use), only to have it wanting a restart, freeze up, or some other ridiculous problem, that ends up in a 20 minute ordeal. Nothing is ever easy with this thing.
Never had that issue on my iMac or my wife's Macbook. Glad to see these commercials targeting the topic again.
Never had that issue on my iMac or my wife's Macbook. Glad to see these commercials targeting the topic again.
Ugh. These are brutal. Dell has better ads currently running.
http://www.youtube.com/watch?v=LjJ-F8SoGQo
I guess the Labor Day one is the least...boilerplate.
http://www.youtube.com/watch?v=LjJ-F8SoGQo
I guess the Labor Day one is the least...boilerplate.
My wife uses OS X (MBP) and I have an iPhone 4S for work. So while I may not actively use OS X the geek in my likes to "look over the fence." I even visit Windows Phone forums even though I had a Lumia 900 and did not care for it. I like tech. Anyway...
So, were you trolling me or defending the commercial?
This is a cool ad, it certainly encourages kids to use technology to create stuff and express themselves through the projects they can do (regardless if it is a PC or a Mac)... and that is a good thing.
My only question is?
Where are the Dell stores at in cities all over the US that a kid can walk into and get free support as well as the free workshops to help them learn how to create all the stuff they saw in the video?
Maybe I am an idiot, but I could not find a list of stores I could walk into for support as easily as I found this list for Apple stores: http://www.apple.com/retail/storelist
I disagree. I thought the "fake Mac" one was the best, since it's a direct hit against the Ultrabooks. Take a look at the ASUS Zenbook and tell me with a straight face that it isn't a knockoff of the MacBook Air.
Terrible ads IMO. In all the commercials the customer comes off as being a complete idiot, so I guess that is what Apple really thinks of us (no surprise really). I also think that the Genius also comes off as being an over-zealous Apple nut. If I was looking into by a new computer and was considering a Mac these commercials would completely turn me off to the idea of getting one.
They may look similar, but the Zenbook Prime (typing on one right now) is a stunning piece of machinery. Just look at the full HD IPS screen and you'll fall in love.
But of course it's running Windows 7, so it's a POS I'm sure.
Don't miss my Air or 17" MBP at all.
If I'm an ordinary Joe watching that commercial, it wouldn't make me think twice about getting a Windows based Ultrabook. I mean, they look alike (as does most every laptop in the world) but that look doesn't have to be an Apple product. Thin rectangle box with a screen and keyboard. I hope this commercial makes Apple millions, but I don't think people really give a rip. If anything, it shows Apple is scrambling to remind people "hey! that look was ours first so buy a Mac!"
That's the genius of the Genius Bar. They don't make you feel "dumb" for asking a question. While I was there the other day attempting to solve my Mountain Lion crashing issues, an older woman (I'd say late 50s or early 60s) was next to me with her 2011 MacBook Air. I don't even recall the main issue she was having (though it seemed to be fairly easily fixed), but while the Genius was attending to her (and me at the same time), she asked several fairly basic questions (about changing passwords, logging into a particular website), and he handled them all quite well. I wouldn't expect that from the "Geek Squad" at Best Buy.
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I'm not saying it isn't an impressive piece of technology. However, they clearly made it look almost exactly like the MacBook Air (down to the color, the tapered shape, port location, and size), and I'm sure it was intentional. Plus, the ad did speak to some of what makes the Mac unique, in particular to Mac-only software.
Not everyone who likes Apple products "hates" the competition. To the contrary, I find that people often reject Apple products because they are Apple products. The MacBook Air may not be the most technologically advanced ultraportable, but it is certainly near the top of its class, even compared to devices in the same price range.
Apple fans often complain that Apple doesn't care about Macs anymore. So they go ahead and launch 3 ads specific to the Mac during the Olympics, and people still complain. I don't get it.
Really enjoying watching the elitists squirm here. Just wait until Apple releases a 7" iPad at a cheap price point. What will we do when everyone has something with an Apple logo on it and we aren't special anymore?!?!
It is a TV commercial. Get over it.
It is a TV commercial. Get over it.
Steve Jobs is dead and he actually told Tim etc not to do as he would just because it's what he'd do.
So there's no problem
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Macs do work. But Apple can't make the users work. Some folks are computer stupid and that's just a fact of life. Even the most 'just works' computer can turn them into hackers etc. thus why Apple folkscn teach you how to use them if you need that help
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He was a nobody, the ads made him famous
I can vouch for this experience and have witnessed.... they do a good job with any an all questions regardless of who is asking.
Anyone remember is school when the teacher went over a lesson and then they asked if there was anyone in the class who did not understand what was just went over and to then raise their hand so that the teacher could go over it again? How many kids raised their hand....NONE. Why no one typically raises their hand is most people "play not to lose" instead of "playing to win". The very rare cases where you do find kids that "play to win" are not afraid to raise their hand and ask questions, while the rest of the class "plays not to lose", keeps their hands down and stays dumb.
Some may view these commercials as "Apple thinks we are dumb" or not that bright or whatever, IMHO I think of the genius bar set up as a way to create a free, user friendly, everyone is welcome environment that encourages people to raise their hand and ask why.
Only losers play the play not to lose game....
Lame.
Were Mr. Jobs still alive, these would never have made it out of the idea stage. One word: Lame. As one poster opined, these looked more like Best Buy ads than something from the marketing geniuses at Apple. Time for a restart.
Were Mr. Jobs still alive, these would never have made it out of the idea stage. One word: Lame. As one poster opined, these looked more like Best Buy ads than something from the marketing geniuses at Apple. Time for a restart.
Of course they don't call the customers geniuses.... And they understaff the stores. http://www.inthesetimes.com/working...orkers_share_why_they_want_to_work_different/
Wow, the Michael J. Fox reference is spot on! If he weren't wearing an Apple shirt I'd think I'm watching Back to the future.