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These aren't targeted at existing Mac users. It's a way to sell potential switchers to the Mac by promoting their great customer service.

But hey, why let another opportunity pass to go to the "blah blah since Steve died" well?


How can you say that these are not targeted at existing Mac users? The guy on the plane and the guy having the baby clearly have Macs but are dumbfounded on how to use the built in programs. The only one that made any sense was the guy that bought a non Apple computer. But even that was goofy. Apple used a pimple faced mama's boy showing how dumb adults are while ripping off Best Buy's geek squad.
 
Well the commercials are what they are and Apple put them out.

The challenge to the people who are critics of the ads would be....

Together all the critics should collaborate and create the ideal commercial for Apple that is flawless and presents the product and what Apple is. If they were to do that it would gain some serious respect, instead of just easy to make criticism on a forum.

As soon as the critics commercial of how Apple should have done the commercial is ready, please post the link on this thread so that we all can view it. Then we truly will have a commercial that we can compare it to and then rule these 3 commercials as officially lame.... by comparison and contrast.

I don't know... this just seems like a simple way to rule these 3 commercials as lame when we can compare it to another commercial created by the Apple uses here.


Right...!

But... man... do we all really have to? I'm not sure I have the time, plus, what if I didn't like the ads (for reasons already explained) but don't know much about ad producing? and, do you think Apple will approve of us doing the ads now? Wouldn't there be some kind of trademarks issue? I think I heard somewhere that Apple even sued someone over something like this once....

There must be a simpler way for us, Apple consumers, to get the right to voice opinions about the ads or other things the company does, without us having to produce their ads now, don't you think?

cheers! ;)
 
There must be a simpler way for us, Apple consumers, to get the right to voice opinions about the ads or other things the company does, without us having to produce their ads now, don't you think?

cheers! ;)


Yea, there is an even simply way, just do what I do when I don't like a restaurant, a product or service.... I just keep it simple, I stop going there, quit buy it or stop using it.


but don't know much about ad producing?

Higher someone to do the ad just like that Apple did.... problem solved while putting your passion for your displeasure with their ads into motion. Plus, don't worry about infringement, you will all the other critics can collaborate in secret and put in up on You Tube under an anonymous name and then if that one gets taken down, then have another person that is part of the critics ad producing group put it up under another anonymous You Tube account. Just make sure that you get the video posted to this thread so that yoiu can officially shame Apple with a better ad

See the whole problem is solved fr you, post back with a time frame as to when we can see your ad, I can only imaging how much better it would be... plus Apple may just buy it from the critics group since it would be much better than what they did.

This whole thing is easier than you think and it is all laid out here as a plan for you.
 
Steve advertised the product and made it the center of attention. Not some Genius Bar dweeb. This doesn't work.
 
I saw these and had a hard time believing they actually came from Apple. They seem like ads that Apple would have never done in the past. Not to dwell on the past, but Steve Jobs would have never approved. They weren't classy or unique, they were like every other canned commercials that are so lame. Yuck. Apple's been losing points in my book as of late...
 
Yea, there is an even simply way, just do what I do when I don't like a restaurant, a product or service.... I just keep it simple, I stop going there, quit buy it or stop using it.

Higher someone to do the ad just like that Apple did.... problem solved while putting your passion for your displeasure with their ads into motion. Plus, don't worry about infringement, you will all the other critics can collaborate in secret and put in up on You Tube under an anonymous name and then if that one gets taken down, then have another person that is part of the critics ad producing group put it up under another anonymous You Tube account. Just make sure that you get the video posted to this thread so that yoiu can officially shame Apple with a better ad

See the whole problem is solved fr you, post back with a time frame as to when we can see your ad, I can only imaging how much better it would be... plus Apple may just buy it from the critics group since it would be much better than what they did.

This whole thing is easier than you think and it is all laid out here as a plan for you.

Yeah, right...

With such a brilliant plan, one would've thought you'd know sarcasm. I guess not. Sorry.

But actually, you could apply your own advice on how to deal with products or services you don't like to this thread's criticism. Think about it.

Anyway, don't let it bother you too much.

Cheers!
 
Cute is not acceptable

I think Steve is rolling out of his grave...

Common cute is not an acceptable word to describe this ads its just tacky and its not the ethos of Apple. :(
 
Makes me want to buy a Galaxy SIII. Apple is worrying me.

Yep, first Cook employs a guy from Dixons, UK (one of the most loathed mass-retailers on the planet), iPad 3 comes out thicker and hotter, advertising becomes lame, no Apple TV app store, iOS 6 good but hardly pushing the envelope.

It doesn't actually look that good really.

Still, Mountain Lion is a great OS.
 
Give me a break. Most of you were so far up Steve Job's behind you couldn't tell the forest for the trees. So, Apple moved on and forward, you are all SO quick to condemn Apple for EVERY post Jobs move. Get real, and get a life.

Talking about life, not many iLife rumors floating around these days. I hope Apple will add even more iCloud features to iPhoto and iMovie. iPhoto could become a place to manage photo streams, shared / subscribed photo streams and such. I'm hoping to see better tools to merge family photo albums etc.
 
I like these ads. People to stop with the "What would Steve do....?"

Won't happen. Every time someone doesn't like somethfing Apple does we get the "Steve would never have...". Never mind people whined and b*tched when Steve was around. Now he's some sort of god who could do no wrong. Talk about worshiping at the cult of Steve Jobs.
 
The only thing that separated this ad form competitors is that they haven't added the spec yet.
 
What does this commercial say?

- Apple users are too stupid to use their computer/software without expert help?
- Apple software/computers are so difficult to use that it requires help from, not everyone, but from a genius?

Sorry, but this ad is fail.
 
Great Ads!

First I thought as many of you, and as it is mentioned in the article (very manipulating), that these Ads aren't any good.

But reading this **** storm here and watching them again I have the feeling that they are brilliant on so many levels.

The genius: Nice guy who helps people even when he is off duty and he is quite charming. Helping with passion for a brand, for a community.

And the people he has to help are so different. The crazy dude who only wants to inform the others that he is getting a baby, the guy who forgot the birthday of his wife (which will get many people) and the.. yeah.. the Apple enthusiast who wants to be an Apple user but isn't one.

Ok, the last one seems to be the new version of Mac vs. PC but in so many more ways... I'm thinking about Samsung vs. iPhone, everyone vs. iPad... but its bad that they are bashing the computer-guy with the small store :S

edit: I don't think it say in any way that Apple Users are stupid?! Why do you guys think they do? Do you get the feeling of stupidity out of the commercials or out of these Forum posts?

edit2: In my opinion change is good. Back when there were Mac vs. PC ads, the company was just "Apple Computer, Inc.", now they are Apple, Inc. with more than computers. They are Mac, Macbook, iPhone, iPad, iCloud, iPod, everything with I!
And so I am glad to see this great genius in the ads! I hope many will follow! (@Apple: I hope you are reading this!! xD)
 
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They are not very good adverts, all they show is that you need to be a qualified Apple employee to use your pc. Doesnt paint a very good message at all.
 
Did anyone here personally know Steve Jobs? I ask Bcuz if you just looked at the comments about " If Steve was here " or the ones chastising ppl for saying that you would think Steve was best buddies with you guys/gals.

EXACTLY. It's ridiculous. People were hammering Steve's every move when he was around, now all of a sudden "he could do no wrong". People will (falsely) romanticize as if they never criticized a move he made in the past, and use that to be a metaphor against any moves that Apple make now that they don't like. Steve is of superhero proportions to me, but I'm not DELUSIONAL enough to dismiss the MANY bad ideas he had, that were mended by those around him who corrected them.

As a Windows and Android user I felt very embarrassed for you guys. It felt like a cheesy fast food commercial and an insult to Mac users. Instead of showing of the hardware and software they just made the user look dumb.
I still come here because I want to believe that Apple has some magic left but I'm starting to get annoyed by Apple decisions from lawsuits to lack of innovation.

"Intellectual Property". Unless you think that it's okay to completely rip off somebody's designs and innovations and dismiss the lawful acts of "Patents", then Apple must litigate.

As a long time user... (first was a PowerPC Performa 6300CD) I don't like the way Apple is changing. Sometimes is better to have a crazy boss and sometimes don't. This Post Steve era is more like "let's polish the same stuff we have and wait for the catastrophe" instead of "let's work hard on the future of Apple now that Steve's gone" this type of ads doesn't say nothing, doesn't sell anything and they are not funny at all.

If Google starts making better products in this era I will be very disapointed.

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Put my name in that list. I'm afraid my next toys will be a System76 laptop and A Nexus phone...

Apple needs to focus.

You have to realize how corporate structure works. Apple hasn't shown any "changing" due to the fact that Steve only died several months ago..... the blueprints we're seeing now are all coming from Steve's era. Not to mention, Steve wasn't hands on for a while, so Tim Cook was running the day to day for years now.

Give me a break. Most of you were so far up Steve Job's behind you couldn't tell the forest for the trees. So, Apple moved on and forward, you are all SO quick to condemn Apple for EVERY post Jobs move. Get real, and get a life.

Well said. What I'm seeing from the Apple faithful is typical bratty reactions to the ridiculously narrow visions these people WISH Apple would be like. This is what happens when fanaticism hits such peaks it can start working against those who said fanaticism initially supported. It's a big flaw in human nature.

What a lot of folks seem to have missed about Steve is that his role on campus was mainly keeping the weasels from eating each other. This is why Apple went to such a strange place during the 90s and why they're already headed in some bizarre directions. Without Steve there's nobody to call forceful personalities on their bad ideas or keep internal politics from distorting the company beyond all recognition. Fasten your four point restraints.... things will be getting uglier.

Complete hyperbole and invalidated assumptions at this point. Maybe you're right, maybe you're wrong, but you have no proof or validation as to any of this. Tim Cook was responsible for keeping all these employees in line for a long time while Steve was on leave. Some of you like to paint him (based off of no facts whatsoever) as some helpless lost soul.... seriously.... this guy ran the show during Apple's most accelerated growth. I say give him the benefit of the doubt and give it enough time to actually really gauge the situation.

Yep, first Cook employs a guy from Dixons, UK (one of the most loathed mass-retailers on the planet), iPad 3 comes out thicker and hotter, advertising becomes lame, no Apple TV app store, iOS 6 good but hardly pushing the envelope.

It doesn't actually look that good really.

Still, Mountain Lion is a great OS.

Really, you seriously don't understand how product pipelines work THIS much?! You know that Mr. Jobs had his hands on iPhone 5, right? That should show you have FAR AHEAD they sign off on this stuff. Steve DID sign off on iPad 3, IOS 6, etc. etc.
 
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