Apple Invites Media to October 30th Event in New York City

[Tozovac]

Even with my 2017 iPad Pro, I couldn’t use it comfortably without the Proper Handstrap: https://www.studioproper.com.au/products/hand-strap

Apple is losing the plot. Sure, they’ll make money from the Instagrammerrs and fashionistas for now. Time will tell but I don’t think their focus away from robust designs is sustainable long-term. Fads and trends always repeat, so at some point, they’ll get that durability and other functional flexibility aspects are important, only to return as new fangled design features.

 

[gnomeisland]

iOS versions of Final Cut ProX and Logic ProX for the new iPad Pro ???

I’m increasingly confident we’ll see at least one.

 

[cmaier]

Apple is losing the plot. Sure, they’ll make money from the Instagrammerrs and fashionistas for now. Time will tell but I don’t think their focus away from robust designs is sustainable long-term. Fads and trends always repeat, so at some point, they’ll get that durability and other functional flexibility aspects are important, only to return as new fangled design features.

Exact same thing people have said on here since the iPod.

Any day now, huh?

 

[doublesupercool]

Apple is definitely financially successful. I don't find their products and vision particularly compelling or exciting any more but they sure do make a lot of money.

The last piece of computer tech I saw that wowed was the surface studio and that was when the, uhhh, "revolutionary" touchbar MBPs came out. The number of Mac fans here lamenting Apple's offering vs Microsofts was significant. It seemed like at least MS was trying. Apple doesn't seem to be trying. Pump out another overpriced phone and kick back and count the profits.

Good business. Just not interesting.

Apple has always been one day away from doom, because the haters simply don’t understand how it works. These days, the louder the uproar (especially from the old guard), the more successful I believe Apple will be. Been pretty accurate so far.

 

[Tozovac]

Exact same thing people have said on here since the iPod.

Any day now, huh?

They have? Said what back then? Apple’s outputs in 90s to 2000’s were the basis that created the foundation of uniqueness, intuitive design, and hardware that didn’t get in the way of the user (like collecting dongles do today) upon which Apple was the afforded the luxury of being able to now focus on things like thinness, port reduction (and usage flexibility reduction), Animoji’s, and arguably reduced software design beauty/intuitivity. No way today’s Apple could have morphed into the computer company that drew me into the local Apple store in 2005. No iPod touch or iPhone or iPad to date has been as satisfying to use for accessing music files as it was with the click wheel iPod. No MBP drew me in as much as the 2014 MBA I bought with its late 00’s keyboard and MBP-beating battery. As @Abazigal is quite fond of pointing out to me, today’s Apple is moving far from what today’s Me prioritizes. Assuming I’m in the vast minority, then all 1,000 of us with just have to deal with Microsoft back in our lives. Bleh!

 

[xxray]

I'm excited that creativity seems to be a focus

 

[CrazyForCashews]

This event is more exciting than the iPhone event.

I mean we could finally see the MacBook Air refresh. The legendary MacBook Air deserves better.

 

[smulji]

It would be a massive change in the way the user interacts with iOS. If Apple believed that iOS needed support for devices like mice and trackpads, they would have built it in already. Your finger is the pointer on an iPad.

You’re conflating the iPad with iOS. Apple isn’t going to replace the Mac with an iPad. The iPad will never be a desktop class device. That doesn’t mean it isn’t a serious computer, but it’s never going to have menu bars and mouse support like a desktop OS.

Now there’s nothing stopping Apple from creating a desktop iOS derivative like they’ve done with watchOS and tvOS. That’s the far more likely scenario in my mind. Marzipan isn’t about bringing iOS apps to the Mac or vice versa, although by bringing UIKit to the Mac, it’s pretty clear that Apple wants iOS apps to make their way to the Mac. I see it as the beginning of a much bigger transition that will eventually result in iOS on the desktop. Time will tell.

"Now there’s nothing stopping Apple from creating a desktop iOS derivative like they’ve done with watchOS and tvOS."

What's the difference between a desktop iOS derivative and macOS that runs on ARM? I would say nothing

 

[Tech198]

I would of thought no Apple has already held an event in the Apple Park/Steve Jobs Theater, it would be a "new home' for every Apple event from now on ...

No? Was that only a 'one time use'?

 

[smulji]

iOS versions of Final Cut ProX and Logic ProX for the new iPad Pro ???

Considering that Adobe is bringing real Photoshop to the iPad Pro, I don't see any reason why Apple can't bring LPX or FCPX to the iPad Pro.

 

[Tozovac]

I would of thought no Apple has already held an event in the Apple Park/Steve Jobs Theater, it would be a "new home' for every Apple event from now on ...

No? Was that only a 'one time use'?

Could be Jony is courageously having the seats removed.....

 

[anshuvorty]

By the way, article has a typo:


"Apple's 2018 iPhone keynote event will begin at 10:00 a.m. Eastern Time. "

Probably should read:

"Apple's 2018 media event will begin at 10:00 a.m. Eastern Time. "

So obvious that that this was a quick copy/paste job.....I bet MR staff have a template they use and just do a quick find/replace and forgot to edit the news article.

 

[DNichter]

I see the day coming when iOS replaces MacOS. In order for that to happen, iOS needs a desktop user interface. I could see a future version of macOS being an iOS variant with a Mac UI. I have a hard time believing that Apple will ship an A-series Mac until that device runs iOS, not a port of macOS.

What it boils down to is the need for menus, palettes, multiple windows, pointer support, etc. This is what defines a desktop device in my mind. I'm sure Apple will continue to push the iPad in cool new directions but I don't see it becoming a legitimate desktop replacement ever. Adding pointer support would completely change the way users interact with the device. Apple says as much when asked why they don't build a touchscreen Mac. If adding touch to the Mac muddies the Mac experience, then adding pointer support to iOS does the same for iPad.

Apple can add split screen and tabbed multitasking and whatever else it wants to the iPad, but there's no way I could do the kind of work I do on an iPad.

It’s certainly possible, but I still think it will be called macOS. I think it would rub too many die hards the wrong way. You make fair points regarding the overall experience, but I don’t think adding trackpad support to certain apps would worsen the experience in any way. In the end, it sounds like an iPad can’t fit your workflow, for some it can.
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With mouse support, REAL file management, and USB-C to output to a different monitor?

The reality of actually USING Xcode on the iPad should scare EVERYONE who knows what the heck they are doing.

Trackpad support is the only unknown, external monitor support is likely coming this year, and file management is not a problem. I wouldn’t be surprised to see Xcode at WWDC next year.

 

[robbyx]

"Now there’s nothing stopping Apple from creating a desktop iOS derivative like they’ve done with watchOS and tvOS."

What's the difference between a desktop iOS derivative and macOS that runs on ARM? I would say nothing

Can’t argue with your line of thinking! I question whether or not that’s the approach they will take, however. Will they port macOS as we know it today, with all of its legacy tech, or will the future macOS on ARM be based on iOS? Superficially there would be no difference, but under the hood things would be rather different.

 

[EightyTwenty]

Do you think developers don't need any performance or have you just not looked at the price of the higher end Macbook Pros?

I'm willing to spend around $3000 on a new Mac computer yesterday. Surely you can wrap your head around this idea that a computer sans display might be cheaper than another computer with the same specs that includes it. Maybe with those savings one can upgrade further in the event that the manufacturer of these computers doesn't make it easy or possible to upgrade the machine's internals post purchase?

If there's a new Mac Mini and Macbook Pro, both with the specs I'm after, for the exact same price I'll buy the Macbook Pro okay?

You can buy a Mac Pro today that will have enough power to do all the coding you want for the next 10 years.

 

[Think creative]

A lot of people in this thread are decreeing a lot of things, and we'll see. As for this event, fingers crossed on the new iPad's and the new MacBook air, new AirPods, (maybe new over the ear big apple headphones too?) and a mac mini. In the next twelve months I'll end up picking up two or three of those things, all things considered. (The new MacBook air, if it isn't terrible, a new iPad pro, and AirPods are locks for me). I think a lot of this tech space has matured, which is why it's less exciting. That being said, new AirPods? I'm excited. A new MacBook air? Cool. and the iPad's are fantastic, can't wait to see how the new ones actually feel and look in my hands at a Best Buy or Apple store.

When I think of tech, I think of what it can do for me. I'm a publisher, and need a few programs to do my job. Photoshop is a big one, as is Scrivener (my word processor of choice) and Vellum. Vellum is Mac OS only, but in 2019, I'll be able to do the other two tasks on an iPad. That's exciting to me. Will I use them as much as I use my rock solid 2015 iMac 5k? Of course not. It has two extra monitors attached, and with RAM I added, it runs like a Monkey on steroids. My only temptation to upgrade this machine is down the road I may grab another iMac 5k, just because I'll want both my extra monitors to be 4K. But that's a luxury, one I don't need. This year? I've got plenty to buy with what they release, because new portable stuff is things that can be useful to me. I don't see why people on this thread are complaining that their computers from 2014 are still good enough. That's a good thing! The majority of people don't need new computers every year, and new phones every year. It's bad for the planet, and to have this tech be so good already is a good thing.

 

[cmaier]

Can’t argue with your line of thinking! I question whether or not that’s the approach they will take, however. Will they port macOS as we know it today, with all of its legacy tech, or will the future macOS on ARM be based on iOS? Superficially there would be no difference, but under the hood things would be rather different.

We sort of know the answer already. Marzipan shows us the way.

 

[robbyx]

It’s certainly possible, but I still think it will be called macOS. I think it would rub too many die hards the wrong way. You make fair points regarding the overall experience, but I don’t think adding trackpad support to certain apps would worsen the experience in any way. In the end, it sounds like an iPad can’t fit your workflow, for some it can.

The point is, the whole concept of a pointer is foreign to iOS. There's no cursor on the screen. Your finger is the cursor. You trivialize the ways in which adding pointer support would alter the iOS experience. I don't disagree with your assessment. Apple could definitely add trackpad support - if they wanted to. And I think it could be done successfully. But it would no longer be an iPad. That's the point.

And I agree, they will continue to call the desktop the Mac and the OS will be macOS. But I don't know that it will be today's macOS. My hunch is that when we see an ARM-based Mac, the OS will be a variant of iOS, not a full port of today's macOS.

Trackpad support is the only unknown, external monitor support is likely coming this year, and file management is not a problem. I wouldn’t be surprised to see Xcode at WWDC next year.

Are you kidding? File management is a huge problem. It's clunky and inefficient beyond words, night and day different from managing files on a desktop OS. You've said that you do your work exclusively on an iPad and that it meets your needs. I think iPads are great work devices. The project management app I built is deployed on iPads (as well as desktop) and it's a great tool, especially for our employees out in the field. But the iPad most definitely does not come close to replacing a desktop for many types of users. File management is a massive issue. iOS just isn't designed to handle lots of files and complex filing structures.

In short, by the time you make all of the necessary changes to iOS to satisfy the needs of certain desktop users...you pretty much have a Mac.

I'm also curious where you've heard talk of external monitor and trackpad support coming to the iPad? Supporting an external monitor would require major changes to the iOS interface for reasons already described. There's no pointer/cursor. So how does one interact with elements on that external monitor (assuming the monitor is not mirrored, which you can do now anyway)? I don't know where you're getting your information, but that all sounds highly unlikely, not to mention contrary to the overall iPad vision.
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We sort of know the answer already. Marzipan shows us the way.

Exactly. I see Marzipan as the first step to iOS replacing MacOS on the desktop.

 

[Naimfan]

The irony, of course, is that when Jobs introduced the iPhone he said it ran on OS Ten . . .

 

[PickUrPoison]

<snip>

Exactly. I see Marzipan as the first step to iOS replacing MacOS on the desktop.

I think you’re taking the wrong meaning of Marzipan.

 

[Val-kyrie]

Told y’all it was going to still be October.

Congratulations.... now what stocks should I buy? Oh wait, ... Apple.

Awesome, happy to see this. Time to go sell my iPad Pro. I expect these new iPad's to be the best computers Apple has put out.

Isn't this always the case (at least according to Apple)?

Tim Cook [in most unenthusiastic voice]: "I am so excited to present our most powerful [fill in the blank] ever...."

 

[Baymowe335]

Congratulations.... now what stocks should I buy? Oh wait, ... Apple.




Isn't this always the case (at least according to Apple)?

Tim Cook [in most unenthusiastic voice]: "I am so excited to present our most powerful [fill in the blank] ever...."

What should they say?

You realize Cook’s statements are carefully written for him by people who know what they’re doing?

You also realize Apple’s strategy is working brilliantly and they are the envy of the business world?

 

[jfrancis04]

Really curious to see what the MBA update is like. That update will pretty much determine whether I get a new MBA or purchase one of the new Surface Laptops. As someone who does a lot of writing, I'm hoping they keep the old keyboard. Unfortunately, I think it's almost guaranteed to be the butterfly keyboard instead.

 

[robbyx]

I think you’re taking the wrong meaning of Marzipan.

I don't know. Marzipan is about bringing UIKit to the Mac, making it easier for iOS developers to also develop for the Mac, right? That's the first step. But doesn't that lead to all Mac apps being developed using Marzipan/UIKit at some point in the future? And when that happens, it's a lot easier to release ARM-based Macs with a macOS interface, but with an OS based on iOS, not a full port of today's macOS and all of its legacy tech. Of course I could be totally wrong too!

 

[DNichter]

Congratulations.... now what stocks should I buy? Oh wait, ... Apple.




Isn't this always the case (at least according to Apple)?

Tim Cook [in most unenthusiastic voice]: "I am so excited to present our most powerful [fill in the blank] ever...."

Well yes, but Apple makes a lot of computers, not just iPad’s. I think this will be the best Apple computer I’ve used.