Apple Invites Media to September 12 Event at Apple Park: 'Let's Meet at Our Place'

[jwdsail]

If the Mac Mini isn't updated, does that mean it's officially a dead product? That would likely mean we're headed into 2018 with a 2013 Mac Mini. Hint hint from Apple?

If the Mini is updated in 2017, I'd expect it to be a silent update around the High Sierra release, or be included somehow in the iMac Pro release. If it isn't updated before the end on 2017, I'd be concerned that it is an abandoned/dead product. Which is a shame, because I have several customers that would buy a current spec Mini today if Apple would bother to sell one.
[doublepost=1504210710][/doublepost]

Anyone else really interested to see what kind of display or projection system they have in Steve Jobs Theater? I bet it's utterly ridiculous. They could do some pretty crazy stuff with the stage too. Not sure what, but they have so much money and everything is custom made just for their presentations.

4K HDR projection and 42 HomePods set up in a huge Atmos array.

(I'm only half kidding, it's 69 HomePods)

 

[whatthenever]

I find that there is already too little area to grip without inadvertently touching the screen on my 6s which I intend to keep for a while. It's very annoying at time, and extremely annoying at others. What good is a beautiful looking phone without ergonomic appeal?

 

[HobeSoundDarryl]

I have a feeling that Jobs recorded a bunch of videos before his passing. I bet there willl be a message from Jobs, welcoming everyone to the new headquarters.

Even perhaps, video of his involvement in the design of the new Iphone. It was said before he died that he had left apple with several years of product line plans and designs.......yup.

All these ideas sound so good. But then who would want to follow the SJ segment?

What reads so good in the various posts like this, plays out with a harsh reminder that the top showman is gone and the remaining players are not quite so good (at the showmanship aspect*). If it was me, I'd definitely NOT want to be the next guy to take that stage.

*this is not intended to put the rest of the players down. They've done an amazing job of keeping the ship sailing and making a mountain of cash for the shareholders. The above post is about the big-reveal "showmanship" aspect, which, IMO is still not quite Jobsian. Again, no putdown- just my personal sense that Jobs could have stepped on stage with a garbage bag of air and by the end, people would be buying Apple air or suffocating by refusing to breathe the non-Apple-branded air any longer.

 

[bt311]

Since Hearing it I Cannot unsee the male balding pattern. Ugh.

 

[jwdsail]

All these ideas sound so good. But then who would want to follow the SJ segment?

What reads so good in the various posts like this, plays out with a harsh reminder that the top showman is gone and the remaining players are not quite so good. If it was me, I'd definitely NOT want to be the next guy to take that stage.

If Tim were to do something like this, I'd expect it to be "Just one more thing".

 

[lazyrighteye]

OLED iPhone 8 here I come!

By "here" you "mean "January," right?

 

[bt311]

I find that there is already too little area to grip without inadvertently touching the screen on my 6s which I intend to keep for a while. It's very annoying at time, and extremely annoying at others. What good is a beautiful looking phone without ergonomic appeal?

Galaxy S8 does not suffer from accidental touches on the edges. Apple also had palm rejection mechanisms on the iPads for some time. It is unimaginable that a new iPhone will have such an issue at this time of progress.

 

[jmgregory1]

All these ideas sound so good. But then who would want to follow the SJ segment?

What reads so good in the various posts like this, plays out with a harsh reminder that the top showman is gone and the remaining players are not quite so good. If it was me, I'd definitely NOT want to be the next guy to take that stage.

I agree with your assessment. And as much as people miss Steve and what he represented, you can't take away the accomplishments that Tim and team have made, which could easily happen by yet another flashback of the Steve Jobs' Apple days.

 

[Hustler1337]

So the apple logo represents the colors the phone will be available in.

That's what I was thinking, something as simple as that. Maybe limited edition colours only for the iPhone 8.

 

[bt311]

iPhone 6 was not a significant update. It was simply an oversized phone with an ugly design, protruding camera and ill designed antennas. iPhone 4 was significant.

I agree with the assessment in isolation, but historically it was the phone that finally gave decent size screen to iPhone users. That in and of itself was a significant update. And while the design was visually lacking, it made that up with the ergonomics. it is still a very comfortable phone to hold in comparison to other phones of similar body sizes.

 

[tpham5919]

Looking forward on this. Torn between a new 7s (if they introduce such a thing), an iPad Pro or a 4K TV & receiver upgrade together with a hoped for Apple TV.

iOS 11 the following week though for 6s and 2017 iPad Pro regardless, together with tvOS and watchOS upgrades.

Get all 4. U only live once! =)

 

[thisisnotmyname]

Yep and a wider colour gamut perhaps.

If I weren't so lazy I'd set up a non-HDR (LDR? standard range?) monitor and see if the image looks different.

 

[elmaco]

Pehaps the logo is an AirPod from a strange angle and blurred. The white is the earbud and the orange is the ear.

Perhaps we will get an updated version, perhaps with a shorter stick and with volume control without using Siri.

 

[thisisnotmyname]

No I don't. But I'd be willing to bet you that you can't make a logical connection between this even on Sept 12 and a rumor that the iPhone wouldn't be coming out until November. I'd take that bet. I'd take it because there's no correlation between the announcement and the device being released. I'm honestly not seeing how you're seeing this announcement as some sort of indictment against a rumored November release. The phone could release in Sept. It could release in Oct. It could release in Janfebmarbruary... still has nothing to do with this event.

Oh come on, Apple *never* announces something well before release date. Like an iMac Pro, or Home Pod, or modular Mac Pro, or Apple branded display, or or or...

 

[dantol]

Don't know about iPhone info, but they will be announcing a new Apple Watch with waterproof capabilities, speakerphone and it's own calling abilities without a phone.

Deidre will be in Lake Tahoe paddle boarding while Jeff calls her to do a live demo of the watch. She'll make a funny pun "you know me, I'm a team player, I'm always on board to help!".

Picture attached from some rehearsal footage....

 

[oddiecz]

I know Apple wanted to move away from the whole 'i' naming...but it might too much to remove iPhone.
The iPhone is way too iconic and part of our lexicon to change.

Same with the iMac.

I wonder, if it wasn't the Phone or iPhone, seeing as we are not focused on the phone, what would it be called? Lot's of room for creativity on that one. Still, I'd expect iPhone.

 

[mertkutluk]

I am not pretty sure about this one, but colors that has been used inside Apple logo reminds me colors of thermal photos. Color spectrum clearly matches to colors of photos that is taken by infrared lights.

As we are pretty sure that FaceID is going to be a killer feature of the new iPhone which is based on an infrared, these colors have huge possibility for standing on behalf of Infrared. They actually used an Infrared photo of Apple logo for Invitation.

Sorry if anyone mentioned this before, I didn't read whole topic.

 

[thekeyring]

Let's Goooo! I can't wait for al of the naysayers on this forum to eat their words.

They won't. Their argument boils down to this, watertight way of looking at Apple:

Apple does something that Steve Jobs has done before: "They're not innovating, they're just milking Steve's past successes!"

Apple does something that Steve Jobs has not done before: "They're changing Apple and need to remember what Steve did that was so successful!"

It doesn't matter the evidence to the contrary. Steve very publicly said he didn't like large screened iPhones. Yet someone here once said the iPhone 6's success was the 'last trick left from Steve Jobs'.

 

[WJRush2000]

I know Apple doesn't usually do nostalgic things such as this, but when they announce the iPhone 8 come September 12th, it would be cool if they showed a flashback to when Steve announced the first iPhone.
The whole: "An iPod... a phone... these are not three separate devices, this is one device, and we are calling it... iPhone. Today, Apple reinvents the phone." Maybe with a black and white filter, with the crazy ones ad playing in the background in its entirety (the version with Steve's voice over). Then have a montage showing how iPhone has changed over the years, and how it’s affected peoples lives. Cue a slow zoom out showing all of this playing as a video on a phone screen... an OLED phone screen that is. Zoom out further, with the camera slowly panning around this glistening black glass enclosure along with the Apple logo. So basically, make it look like it was playing as a montage on the new phones display, while showing the phone off bit by bit, then ending with a hand gripped around it just like with the original iPhone. And closing it with the crazy ones ad still playing in the background:

"... because the people who are crazy enough to change the world, are the ones who do." *crowd goes nuts*

Maybe that's too cheesy for some, but it gives me goosebumps just thinking about it, and has that warm, classic Apple vibe to it.

That was... *snif* so beautiful.

 

[DeepIn2U]

and there could be one other major hardware surprise in store for us - a new 4K Apple TV

The Apple TV, although great and with award, is not a "Major Hardware suprrise" - that's the Mac Pro

 

[Azzin]

"Today, Apple is going to reinvent the phone".

"Again".

 

[jpn]

Where are all the folks that insisted the Steve Jobs Theater was far too small for the event?

well, apple will need to reduce the number of apple employees in the audience for sure.
it is a world level event for apple.
1000 persons is not a lot of people for the scale of such an event.
this venue was always billed as a Town Hall for apple. not as a major public announcement venue.
it will be interesting to see what is the feedback from industry and the media who used to get invitations and don't get an invitation this time.

 

[DotCom2]

well, apple will need to reduce the number of apple employees in the audience for sure.
it is a world level event for apple.
1000 persons is not a lot of people for the scale of such an event.
this venue was always billed as a Town Hall for apple. not as a major public announcement venue.
it will be interesting to see what is the feedback from industry and the media who used to get invitations and don't get an invitation this time.

I wonder who of all those Apple Blogger's DIDN'T get an invitation?

 

[jwdsail]

The Apple TV, although great and with award, is not a "Major Hardware suprrise" - that's the Mac Pro

I'm going to assume their spacing was on purpose and that what they were suggesting would be a major hardware surprise would be an Apple ... TV. Not the updated AppleTV we're already expecting?

I'd be surprised if Apple did that.

 

[EdT]

well, apple will need to reduce the number of apple employees in the audience for sure.
it is a world level event for apple.
1000 persons is not a lot of people for the scale of such an event.
this venue was always billed as a Town Hall for apple. not as a major public announcement venue.
it will be interesting to see what is the feedback from industry and the media who used to get invitations and don't get an invitation this time.

Might also be a intentional one-off event. Because the building is new and because the phone is a 10 year anniversary model they decided to hold it in their new theater named for Steve Jobs. I guess if it goes really well with no backlash they could decide to hold all their announcements there, but for the reasons you stated I bet that's not the plan right now.