Apple Invites Media to September 12 Event at Apple Park: 'Let's Meet at Our Place'

[zombierunner]

Apple trying to set us up for a one night stand?

Bring protection

 

[sulpfiction]

You likely feel this way Because it's newer technology that Apple is introducing that you don't have firsthand experience with yet. This is a company that makes the best products and This newly rumored form of Face ID was extensively tested before Apple would release it to the public, especially given how Apple values security.

One thing is for certain. With all the trouble apple went through to perfect Touch ID (and it is perfect) and then get all the approvals from banks, Apple Pay and security approvals for use in government, etc you can bet the house that facial recognition, retina scanning or whatever it is they have in store, if it's replacing Touch ID it's gonna be bad a$$. It's a huge ballsy move by apple and one I'm very excited for.

 

[4jasontv]

Are there any good screen protectors out there that can protect the screen from scratches that could result from being in the same pocket as keys but are not overly bulky and could still fit into a front pants pocket along with a set of keys?

Screen protectors are sold with the intent of protecting your screen. Makes sense. The problem is that people who use screen protectors point to scratches on the protector as justification for using them. What can scratch plasic or standard glass likely would have done nothing noticeableto the devices screen.

 

[EdT]

One thing is for certain. With all the trouble apple went through to perfect Touch ID (and it is perfect) and then get all the approvals from banks, Apple Pay and security approvals for use in government, etc you can bet the house that facial recognition, retina scanning or whatever it is they have in store, if it's replacing Touch ID it's gonna be bad a$$. It's a huge ballsy move by apple and one I'm very excited for.

I hope you're right, and that this isn't a hardware equivalent to the Apple Maps introduction.

 

[allan.nyholm]

Let's put it this way..........

1: Apple know and see all these things just as we do.
2: Apple does not wish to let people down, and go into a launch knowing people are expecting a thing, and they know they will not be able to deliver it.
3: If Apple knew they were not able to deliver something at least as good as people were expecting, Apple would deliberately leak out fresh info to kill any particular expectation before the reveal.
4: With the above as true logical common sense, we will always expect the real product to be in-line with rumours leading up to the official launch.
5: Only small points will change, like bands, or colours of things, or how things work/interact.

Did you mean "Let me put it this way..........." Your quoted statement is all on you.

But let me follow up on your quote.


Let's put it another way..........

1: We don't know anything until it is revealed on 12th of September.

2: I urge everyone to put down a clamp on those stealing supposed frames for new iPhones.

3: I'm all for rumors of minor proportions but at this point in time the magic of Apple is lost because of these supposed leaks.

That's my thoughts and I won't budge because of people believing that they have the upper hand in the belief-system.
None of what anyone says in this regard is correct and neither is your opinion or mine.

 

[borntrouble]

I hope you're right, and that this isn't a hardware equivalent to the Apple Maps introduction.

This won't happen. But I'm afraid too that it won't meet the same standards like TouchID does.

 

[jwh49]

Apple store app. Always works flawlessly for me. I upgrade through the apple store app using ATT next.

Thank you!
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I've had no issues upgrading through the Apple Store app. Kicked me out a few times the morning of the pre-order but I was eventually able to get through, select my device and pay within a matter of minutes. Shipped to me the day of release and it's the only way to upgrade IMO.

I'm also on AT&T Next plan if that makes a difference.

Thank you. As I recall, that's how I did for wife's phone a year ago and we're NOT on the AT&T Next plan.

 

[Joesmith13245]

Before I get blasted for making this comment, I am a big fan of apple products. Although quite expensive, they are typically very well made and aesthetics are usually top notch. But I must say, if thats what the iPhone8 will looks like, I'm not that impressed. What is that big notch up top? seems like a step back than forward. Why does it have to be there?

 

[EdT]

Before I get blasted for making this comment, I am a big fan of apple products. Although quite expensive, they are typically very well made and aesthetics are usually top notch. But I must say, if thats what the iPhone8 will looks like, I'm not that impressed. What is that big notch up top? seems like a step back than forward. Why does it have to be there?

Physically, I don't think it has to be there, I've heard its a software creation. I have seen speculation that its an area to display the service provider and signal strength and other phone status icons.

 

[manu chao]

Edit: Reading a little it is also thicker. Maybe the race to thinness (and damn the consequences of doing so) is over.

- Easier bendability?
- Only moderate increases in battery life?

Battery life when using the phone for the same tasks has gone up fairly constantly over the years:

But I am also certain that new use cases have put additional strain on the battery life such that real-life battery life has mostly stayed constant. These include apps that use the GPS, music and video streaming, Bluetooth headphones, and generally new applications that increase the screen-time. It is my impression that switching to Bluetooth headphones reduced my battery life. It also suffered significantly when I got a Fitbit One (belt clip variety). While exercising, I constantly had my iPhone screen on to check the stats.
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But I must say, if thats what the iPhone8 will looks like, I'm not that impressed. What is that big notch up top? seems like a step back than forward. Why does it have to be there?

Have a look at what it contains and take a guess. It really isn't too difficult.

Unless you meant something else, in which case you haven't expressed yourself clearly enough [for me to understand what you meant].

 

[EdT]

- Easier bendability?
- Only moderate increases in battery life?

Battery life when using the phone for the same tasks has gone up fairly constantly over the years:
View attachment 715592
But I am also certain that new use cases have put additional strain on the battery life such that real-life battery life has mostly stayed constant. These include apps that use the GPS, music and video streaming, Bluetooth headphones, and generally new applications that increase the screen-time. It is my impression that switching to Bluetooth headphones reduced my battery life. It also suffered significantly when I got a Fitbit One (belt clip variety). While exercising, I constantly had my iPhone screen on to check the stats.
[doublepost=1504374984][/doublepost]
Have a look at what it contains and take a guess. It really isn't too difficult.

Unless you meant something else, in which case you haven't expressed yourself clearly enough [for me to understand what you meant].

The iPhone 6 had screen problems, caused in part by the phone flexing. I know, it's my current phone and I am on a AppleCare replacement because of the screen graphics messing up at the top of the phone and the touchscreen becoming extremely unresponsive. I thought I heard about a class action suit about this problem six months ago or so. They also COULD have chosen the leave the thickness the same as a 5s and added waterproofing earlier than they did. The thickness was real-estate that they could have spent on a number of things, from waterproofing to adding extra ram to improving the antenna, and yes, they could have increased the size of the battery. Battery capacity may have stayed steady or gained marginally but plug in lightning port batteries also became popular so at least some people would have welcomed a further increase in battery life. The 5s was 7.6.mm thick, the 6 was basically 7 mm. The difference was (approximately) a whopping 0.024 thousandths, less than 1/32 of an inch. It may have been a bragging rights specifcation but I doubt a user would have noticed. A year into the iPhone 6 product life a lot of people noticed their phones becoming flakey. https://www.engadget.com/2016/11/17/apple-will-fix-iphone-6-plus-touch-disease-for-149/

 

[manu chao]

The iPhone 6 had screen problems, caused in part by the phone flexing. I know, it's my current phone and I am on a AppleCare replacement because of the screen graphics messing up at the top of the phone and the touchscreen becoming extremely unresponsive. I thought I heard about a class action suit about this problem six months ago or so.

Something that was much improved with the 6s. In fact, while the 6 was a bit less resistant to bending than the 5s, the 6s improved even on the 5s, while only being 0.1 mm thicker (while also incorporating the 3D Touch technology into the screen). A big part of this 6s improvement probably came from switching to a higher-grade aluminium but some also from internal structural improvements.

And oddly, while I was queuing for the iPhone 6, they guy in front of me had a somewhat badly bent 5 (or 5s) with him. Aluminium simply bends more easily than steel (the structural component of the 4 and 4s).

They also COULD have chosen the leave the thickness the same as a 5s and added waterproofing earlier than they did. The thickness was real-estate that they could have spent on a number of things, from waterproofing to adding extra ram to improving the antenna, and yes, they could have increased the size of the battery. Battery capacity may have stayed steady or gained marginally but plug in lightning port batteries also became popular so at least some people would have welcomed a further increase in battery life. The 5s was 7.6.mm thick, the 6 was basically 7 mm. The difference was (approximately) a whopping 0.024 thousandths, less than 1/32 of an inch. It may have been a bragging rights specifcation but I doubt a user would have noticed. A year into the iPhone 6 product life a lot of people noticed their phones becoming flakey. https://www.engadget.com/2016/11/17/apple-will-fix-iphone-6-plus-touch-disease-for-149/

Apple doesn't start the design process by setting a fixed thickness goal, they specify what they want to put into the phone, which includes a battery size based on a battery life target and then try make everything as thin as possible without compromising the other goals. Things like RAM are also more based on what Apple thinks are the RAM needs than how much space or cost it requires. And the RAM's cost and power consumption are more important targets than space (just compare how much volume the RAM takes up and how much the battery).

And the primary goal behind thinness is weight reduction, while aesthetics come next and bragging rights last.

If you want higher structural stability (reduce bending) and longer battery life, lobby for that, not for a thicker phone. As the switch in aluminium grade between the 6 and the 6s shows, what matters is what goals Apple sets itself, not how thick the phone is.

 

[erasr]

100% the Touch ID will be better than ever before. Apple Pay will be easier than ever. Everyone will be surprised at what Apple do here.

For example, the whole screen will be Touch ID. No need to just put your thumb in one area anymore.

 

[xxxda1xxx]

im 50/50 percent excited 50% that its going to be a new design iphone 8 & lots of features... the other 50% not so much excited cuz if i ever wanted to get a new iphone 8 ill be shelling out $1000 or more just for the iphone... ill just wait another year to finish my contract to lessen the price which is only $200 discount still a lot!!! DAMN

Apple today sent out media invites for its annual iPhone-centric event that will be held on Tuesday, September 12 at 10:00 a.m. at the Steve Jobs Theater at the company's new Apple Park campus in Cupertino, California. The media invites offer a first look at the theme of the event and feature the tagline: "Let's meet at our place." (via The Loop)

Apple's fall 2017 event will be its most significant in years thanks to the debut of a radically redesigned iPhone that features an edge-to-edge display, a vertical rear camera, facial recognition capabilities, a much improved processor, and wireless inductive charging functionality. The new iPhone features a display similar in size to the display of the 5.5-inch iPhone 7 Plus, but with a body closer in size to the 4.7-inch iPhone 7.

Along with a nearly bezel-free display, the device includes a glass body and is promised to be the most advanced, most revamped iPhone we've seen since the introduction of the iPhone 6 Plus in 2014. We expect the OLED iPhone, which is rumored to be more expensive than traditional iPhones, to be sold alongside two 4.7 and 5.5-inch LCD models that more closely resemble existing devices.

A dummy model featuring the upcoming OLED iPhone​

The upcoming 4.7 and 5.5-inch iPhones have not been heavily featured in rumors, but they too are said to feature glass bodies, support for wireless charging functionality, and improvements to the processor, camera, and other components.

The iPhones aren't the only upgrades Apple will unveil at the event. Rumors suggest Apple will introduce a third-generation Apple Watch with an LTE chip that allows it to be decoupled from the iPhone. There's been some talk of a potential redesign, but it's sounding like the third-generation Apple Watch will look a lot like the Apple Watch Series 2.

At the event, we may hear more about upcoming products like the iMac Pro and the HomePod, and there could be one other major hardware surprise in store for us - a new 4K Apple TV. Hints of such a device have been spotted in firmware leaks and we've known Apple has had a new Apple TV in the works for some time.

As for other hardware, many iPads and Macs were refreshed in June, so we are not expecting any updates to the Mac and iPad lineups, but expect to see new Apple Watch bands and new iPhone cases.

We've already been testing next-generation operating systems including iOS 11, macOS High Sierra, tvOS 11, and watchOS 4, but following Apple's event, we may see some of these updates released to the public. iOS and watchOS updates are often released just ahead of new iPhones, while macOS updates tend to come somewhat later. tvOS 11 is such a minor update that it isn't clear when it'll be released, but it could come alongside the other updates. One thing we may not see -- an Amazon Prime Video app. There's one in the works, but word is it won't be ready in time.

In line with past events, Apple's 2017 iPhone unveiling will kick off at 10:00 a.m. Pacific Time. Apple will stream the event live on its website and on the Apple TV, but for those who are unable to watch, MacRumors will be providing full event coverage, both on MacRumors.com and through our MacRumorsLive Twitter account.

Article Link: Apple Invites Media to September 12 Event at Apple Park: 'Let's Meet at Our Place'

 

[Ankaa]

Don't read MacRumors then!

As you can see I've been reading Macrumors for almost 10 years. It's different now than back than.

Also, there's a BIG difference between rumors and leaks. I loved the times when folks were speculating. Nowadays it's not speculation anymore but fact. Different feeling.

But maybe, just maybe, I'm one of those who miss the "one more thing"...

 

[rovolo]

17 pages and I still cant see someone finding the hidden msg in the invitation. The oldfags are loosing their abilities.

It’s mainly about edge-to-edge and 3D

1. 3D: The illustration in the Apple logo looks more like a blurred picture of tilted forms than pure abstract graphics. It creates the impression of a picture of two threedimensional objects in front of a blue background. So I guess it hints at some kind of 3D-capability – 3D face detection and maybe more.

2. Edge-to-edge screen: The outline of the Apple logo is slightly shaded which gives the logo itself a threedimensional effect – a flat form with slightly curved rim, just like the glass front of an iPhone. So the logo resembles the glass front with an edge-to-edge picture on it.

3. Camera: The kind of blurring in the picture intensifies the 3D effect of the picture. It may additionally hint at enhanced depth of field capabilities of the camera in portrait shooting mode.

4. Colors: The red-white-blue coloring suggests some patriotic message. Probably an announcement of more production/assembling in the US or something like that. The color gradients could be a reference to enhanced color capabilities of the OLED screen.

5. Last one, maybe too farfetched: The two rectangular shapes with rounded corners in the picture may hint at the fact that Apple introduces two different lines of phones, the 7s/7sPlus line and the 8.

You’re welcome.
A notveryoldstraight

 

[WatchFromAfar]

I know Apple doesn't usually do nostalgic things such as this, but when they announce the iPhone 8 come September 12th, it would be cool if they showed a flashback to when Steve announced the first iPhone.
The whole: "An iPod... a phone... these are not three separate devices, this is one device, and we are calling it... iPhone. Today, Apple reinvents the phone." Maybe with a black and white filter, with the crazy ones ad playing in the background in its entirety (the version with Steve's voice over). Then have a montage showing how iPhone has changed over the years, and how it’s affected peoples lives. Cue a slow zoom out showing all of this playing as a video on a phone screen... an OLED phone screen that is. Zoom out further, with the camera slowly panning around this glistening black glass enclosure along with the Apple logo. So basically, make it look like it was playing as a montage on the new phones display, while showing the phone off bit by bit, then ending with a hand gripped around it just like with the original iPhone. And closing it with the crazy ones ad still playing in the background:

"... because the people who are crazy enough to change the world, are the ones who do." *crowd goes nuts*

Maybe that's too cheesy for some, but it gives me goosebumps just thinking about it, and has that warm, classic Apple vibe to it.

Steve Jobs hated looking backwards. When he rejoined Apple in 1997 he was furious Apple had a room with all their old products like a museum. He got rid of them all.

So you think a good way to honour his life would be to do something he hated doing in a place named after him?

 

[wigby]

4K on a screen smaller than 40" is just dumb. lol

So you’re saying the IMAC 5k and 4K retina are dumb? Millions of customers would strongly disagree,

We’re not talking about 40” screens. We’re talking about 4” screens only 2” from your eyes. That is a case for 4K even if it usually involves additional optics and VR software.

 

[ke-iron]

Time for everyone to start deciphering what the invite logo means...

I'll give it a go... Unlike someone else mentioned this being blurriness, I think it's actually a meld of Apple work over the years, meaning everything they've learned coming together in one.

 

[H3LL5P4WN]

But just like cameras, both phone and DLR's, keep touting pixels long after other refinements and improvements have become more important than pixel count, manufacturers hype screen resolution even if you can't see the difference on your screen.

It's not. The change from regular screens to beautiful retina displays on 3.5 inches was huge. I still get impressed every time I look at my iPod touch 4g. Typefaces are rendered beautifully.

The 165ppi to 326ppi jump was a game changer, agreed. Nowadays, you (well, I) can see the pixels on a screen that's under 400ppi, including my iPhone SE. You can only barely see the difference between a (good, ie the 7+) 1080 screen and a 2k screen. 4k would bring nothing to the table except reduced battery life.

So you’re saying the IMAC 5k and 4K retina are dumb? Millions of customers would strongly disagree,

We’re not talking about 40” screens. We’re talking about 4” screens only 2” from your eyes. That is a case for 4K even if it usually involves additional optics and VR software.

Correct, we aren't talking a 40" screen (which even then, 4k would not be needed). Now if you're talking a computer monitor, then yes, a very strong case can be made for a 4k screen, which would enable a larger workspace and greater detail. On a phone screen, in this example? You'd never be able to hit a touch target because they'd be impossibly small.

Also, your optometrist says stop holding your phone so close to your face, you're ruining your eyes.

 

[wigby]

The 165ppi to 326ppi jump was a game changer, agreed. Nowadays, you (well, I) can see the pixels on a screen that's under 400ppi, including my iPhone SE. You can only barely see the difference between a (good, ie the 7+) 1080 screen and a 2k screen. 4k would bring nothing to the table except reduced battery life.



Correct, we aren't talking a 40" screen (which even then, 4k would not be needed). Now if you're talking a computer monitor, then yes, a very strong case can be made for a 4k screen, which would enable a larger workspace and greater detail. On a phone screen, in this example? You'd never be able to hit a touch target because they'd be impossibly small.

Also, your optometrist says stop holding your phone so close to your face, you're ruining your eyes.

You obviously are missing the concept of VR headsets. There are no touch targets and you can safely view all content inches from your face. 1080p displays have clear "screen door" affect but 4k not so much.

 

[RamGuy]

The "screen-door" effect is also present on 4K/UHD resolution, we need to approach 8K and beyond to get rid of the screen-door effect when you have a display that close to your face with lenses that zoom you in even closer.

The major problem with VR, especially on mobile is that you need a high, consistent and fluid frame-rate to avoid motion sickness. 75Hz/75FPS is a bare minimum. You should strive for at least 120Hz/120FPS and preferably go even higher. Good luck with running anything not looking completely **** at 4K/UHD or higher resolution at 75FPS or higher from a mobile SoC. That just won't happen anytime soon.

Even the highest end desktop GPU's like the GTX 1080 Ti is not able to run high-detailed graphics in 4K/UHD resolution with a stable 75FPS. And still people keep talking about how they need 4K/UHD on phones? Why, what are you going to use your mobile phone for where 4K/UHD VR would make any sense?


4K/UHD will just put extra strain on the SoC, it will require more power to light up the display and all its pixels all resulting in worse battery life for no apparent gain for end-users.

 

[smithy12]

Couldn’t resist but time to brush up on my mandarin !!!!
[doublepost=1504550742][/doublepost]

Oh wow, I never even thought of there being videos left of Steve to introduce us to the new campus. That would be amazing yet sad at the same time to see. I believe he left Apple with five years worth of product pipeline which expired last year, so everything from here on out is purely from Tim Cooks Apple.

Maybe Apple & Tim decided to delay the last design input from Steve till this year after all we’ve had the same design for a few years now and we did expect a resdesign last year ???

 

[mdlooker]

I just got the 7plus in March.. But if the 8 is something hugely different, I'll just sell this one and get that. And the 4k ATV.

 

[MacKid1983]

How does one get on the media invite list? I've searched everywhere for info. I am a journalist for a tv station.