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Apple excels in receiving free advertising, specially with negative publicity.

Despite the recent media events, would you feel safe to have your watch as the only device needed to pay for things...just as it has been rumored as something very easy and quick to use there has to be some other controls in palace to ensure other people cannot use your watch to pay, this will be the key for a successful application and what they will be advertising...

You do realize there are people walking around with devices that can read your CC info while its in your wallet right? Knowing that I'm still confidant in Apple's security.
 
We've been calling this a 'watch' for a while now, for lack of the actual name, but that's doing this new device a big disservice. You may see this new product category in a new light after Sep 9.

If you're interested, here are some of my earlier thoughts on the coming 'wearable', I prefer to refer to as the 'iPal'.


I hope so, but I'm not holding my breath. The smartwatch as a concept seems to me like technology for the sake of technology, i.e. it doesn't really solve any problem. Now, I do know that Apple is not the company that pushes that kind of thinking, so I have some hopes for it.
 
Apple excels in receiving free advertising, specially with negative publicity.

Despite the recent media events, would you feel safe to have your watch as the only device needed to pay for things...just as it has been rumored as something very easy and quick to use there has to be some other controls in palace to ensure other people cannot use your watch to pay, this will be the key for a successful application and what they will be advertising...

I think Touch ID is the point here... They will need your iPhone or iWatch AND finger print....? Much easier to steal someones credit card. So yeah, I would feel save having my watch as the only device needed to pay for things.
 
If they were so concerned with getting this fashion crowd, why did they schedule this event in the middle of New York Fashion Week?
 
Take a Swiss made watch, design it by fantastic designers (Marc & Ive), get on board some intelligent style experts (Burberry CEO etc), and fill it with tech made by the most innovative company in history. Now that would be a f*!king smart watch.

Totally Agree!
 
I'm beginning to get the feeling NO ONE has truly predicted what Apple is going to show, fashion editors? Since when did fashion editors have any interest in a watch or phone in their articles? Well maybe watches but hardly mass produced in Chinese factory's smart watches.

Well I certainly don't think they will be showing anything to do with an automated house or then maybe they are?

hmmm

If on the other hand, they HAVE just invited all these people to boost coverage of the iWatch then it's a bit sad and smells a bit of desperation IMO. We shall see.
 
I'm beginning to get the feeling NO ONE has truly predicted what Apple is going to show, fashion editors? Since when did fashion editors have any interest in a watch or phone in their articles? Well maybe watches but hardly mass produced in Chinese factory's smart watches.

fail
 
I have been thinking this for awhile. In my mind it will be so basic compared to the current smart watches. It will look like and might even be a mechanical watch with all the sensors and Bluetooth so it interacts with things around you without you having to actually do anything. Simple and beautiful. Two things no other smartwatch has done yet.

I thought so too, but there are two reasons Apple isn't going to do this. It would be much more expensive to make a proper watch that is going to "**** Switzerland" than it would be to include a stylish, mass-produced touch display, which is Apple's forte, really. And they are going to want to let users do simple tasks, like interacting with smart-home devices and voice-messaging (new in iOS 8), without having to pull out their phones. With all the continuity and handoff features that have been hyped up, I have to think this thing is going to be compatible with Macs as well.

Not to say they wouldn't offer some versions without the screen. That was probably a consideration at some point, considering the popularity of Nike's FuelBand. But I think most people aren't going to want to miss out on the features the screen will allow for.
 
Watches have become a personal fashion item.

I don't see Apple releasing a single design and hope that millions of people will want to be seen wearing the same watch. I see the iWatch being much more successful if there are at least a dozen designs made by several different designers, covering a wide variety of styles.

Casings have proven to be very popular as a personnalisation vehicle for smartphones. Even if Apple made the iPhone indestructible people would still put casings on them. Same thing happens with stickers and laptops. But watches are already inherently personalized by the fact that a wide variety of watch designs are produced.

But how could Apple concurrently mass produce dozens of different watch designs? Watches need to be made of a durable material. A machined aluminum casing would require complex custom machines for each design, rising the cost of production significantly, and wasting resources as some designs would be less popular. Molding traditional metal is not suited for watch production for various reasons.

If only there was a material that is strong as metal, but could be molded and/or stamped into any 3d shape possible with a very high degree of precision?

Liquid metal (+ sapphire) is a perfect match for the "iWatch". Not only because it would allows Apple to churn out dozens of high precisions designs at the same time, but also because it can be used to create all the internal circuit mounting structures, heatsink, EMI shielding and radio wave guiding (antennas) all in one (or two) piece(s). And the sapphire display could be hermetically fused with the liquid metal body. It could enable Apple to make a smart watch that is half as thin as the flagship LG, Moto and Samsung smart watches but would be as powerful.

Apple owns an exclusive license for the use of liquid metal in electronic devices. They also share a huge portfolio of liquid metal related patents with a company called "Crucible Intellectual Property llc" which is a patent holding company setup by Apple and Liquidmetal Technologies.

But Switzerland based Swatch has a "perpetual" exclusive license to use liquid metal on watches. And until a couple of years ago, this license also covered use in jewelry. It was changed to only cover "watches" for some reason.

I can see Apple releasing their "wearable" and never ever call it a watch... Of course, Swatch could sue, or settle for a large amount of money, like Cisco did with the iPhone trademark.

Yes but making a watch as you described would actually be expensive to manufacture and that ain't apple's business model.
 
I'm predicting multiple watch faces that can be matched with a variety of bands, meaning Apple can sell several accessories per consumer. It won't be necessary, but a lot of people will opt to switch out bands through the year, or keep their old bands when the inevitable iWatch 2 is released. Bands and watch faces will each be available across a wide variety of price points - $30 - 50 for the lowest price tier, very expensive at the high end (hence the fashion outreach).

I think a good part of the magic will be in the band. The insider of the wrist is where most of the biosensors should be, after all. The band won't be a simple accessory, it will be a big part of what makes the iWatch stand out from the Android crowd.

Also, The talk about a flexible OLED display is intriguing. Watch faces don't normally bend. I get the feeling the band won't be just an afterthought but will actually be a big part of what makes the watch different.
 
Many have said it for years, especially when Steve returned, is that Apple,

"... went from a stylish technology company into style company with technology as its medium."

This only enforces it.
 
We've been calling this a 'watch' for a while now, for lack of the actual name, but that's doing this new device a big disservice. You may see this new product category in a new light after Sep 9.

If you're interested, here are some of my earlier thoughts on the coming 'wearable', I prefer to refer to as the 'iPal'.
I do agree that all the leaks and rumors have dulled the excitement of a new product somewhat.

great write up. I totally agree with your views on the matter.

It's funny how the wrist watch was born because people didn't want to reach for their pocket watch to tell the time and here we are now arguing the other way around of "why do I need a watch on my wrist when I can just pull my phone out of my pocket"
 
I think a good part of the magic will be in the band. The insider of the wrist is where most of the biosensors should be, after all. The band won't be a simple accessory, it will be a big part of what makes the iWatch stand out from the Android crowd.

Also, The talk about a flexible OLED display is intriguing. Watch faces don't normally bend. I get the feeling the band won't be just an afterthought but will actually be a big part of what makes the watch different.

It's possible, maybe likely, that the bands will sell with sensors in them and attach to the watch face with a small port. I'd guess the flexible screen you're referencing will be curved but still behind glass or sapphire, not something the user can actively bend.
 
Here is my opinion.

Apple is far too smart to release a single look for the watch. Think about this... The iPhone is merely a phone, people can choose a limited range of color, but it is notably the same phone as everyone has, you personalize it by adding a case of your choosing and changing the wallpaper.

Why not the same for the "iWatch"? I feel apple will sell a "disc" or "square" screened device that with the partnerships of fashion brands as well as sport brands will make the wrist bands that work with device but allowing consumers to personalize it.

I personally would not want to wear the same watch everyday. If I am going to wear one I am going to match it up with what I am wearing at the time. By creating this disc/square with an interchangeable structure and bands, we can now have a smart watch that can be made into sport/fitness tracking watch or a plastic casio looking watch, swatch, rolex, movado... the list goes on and on...... the possibilities are endless.

A watch is seen on your wrist at all times. People who wear watches now usually buy a watch heavily because of the look, not just functionality. And everyones taste and style is different.

Well, this is at least my opinion. And honestly I hope I am right. Other watch companies who made compatible bands for it and accessory manufacturers would be raking in the $$$.
 
Watches have become a personal fashion item.

I don't see Apple releasing a single design and hope that millions of people will want to be seen wearing the same watch. I see the iWatch being much more successful if there are at least a dozen designs made by several different designers, covering a wide variety of styles.

Casings have proven to be very popular as a personnalisation vehicle for smartphones. Even if Apple made the iPhone indestructible people would still put casings on them. Same thing happens with stickers and laptops. But watches are already inherently personalized by the fact that a wide variety of watch designs are produced.

But how could Apple concurrently mass produce dozens of different watch designs? Watches need to be made of a durable material. A machined aluminum casing would require complex custom machines for each design, rising the cost of production significantly, and wasting resources as some designs would be less popular. Molding traditional metal is not suited for watch production for various reasons.

If only there was a material that is strong as metal, but could be molded and/or stamped into any 3d shape possible with a very high degree of precision?

Liquid metal (+ sapphire) is a perfect match for the "iWatch". Not only because it would allows Apple to churn out dozens of high precisions designs at the same time, but also because it can be used to create all the internal circuit mounting structures, heatsink, EMI shielding and radio wave guiding (antennas) all in one (or two) piece(s). And the sapphire display could be hermetically fused with the liquid metal body. It could enable Apple to make a smart watch that is half as thin as the flagship LG, Moto and Samsung smart watches but would be as powerful.

Apple owns an exclusive license for the use of liquid metal in electronic devices. They also share a huge portfolio of liquid metal related patents with a company called "Crucible Intellectual Property llc" which is a patent holding company setup by Apple and Liquidmetal Technologies.

But Switzerland based Swatch has a "perpetual" exclusive license to use liquid metal on watches. And until a couple of years ago, this license also covered use in jewelry. It was changed to only cover "watches" for some reason.

I can see Apple releasing their "wearable" and never ever call it a watch... Of course, Swatch could sue, or settle for a large amount of money, like Cisco did with the iPhone trademark.

Very good observation!

Wearable has been in hype for the past years up and down the investor tours. I'd love to see them do a quick history of wearable technology in the keynote where the first "technology" worn by people were labels noting ones position in a society or group. Later, the "technology" kept the body warm. Then you have "technology" that were worn to extend the function of the body (stilts, hearing aides, flippers, brass knuckles, etc.) to now where we have the capacity to place very power efficient sensors, displays and processors to where one can wear them.

Yes, the case / band / accessory market will be huge for this. Apple will sell the core technology with a few band options sold at Apple stores. A thousand niches will fall into place (perhaps with accompanying apps) with other items.
 
Here is my opinion.

Apple is far too smart to release a single look for the watch. Think about this... The iPhone is merely a phone, people can choose a limited range of color, but it is notably the same phone as everyone has, you personalize it by adding a case of your choosing and changing the wallpaper.

Why not the same for the "iWatch"? I feel apple will sell a "disc" or "square" screened device that with the partnerships of fashion brands as well as sport brands will make the wrist bands that work with device but allowing consumers to personalize it.

I personally would not want to wear the same watch everyday. If I am going to wear one I am going to match it up with what I am wearing at the time. By creating this disc/square with an interchangeable structure and bands, we can now have a smart watch that can be made into sport/fitness tracking watch or a plastic casio looking watch, swatch, rolex, movado... the list goes on and on...... the possibilities are endless.

A watch is seen on your wrist at all times. People who wear watches now usually buy a watch heavily because of the look, not just functionality. And everyones taste and style is different.

Well, this is at least my opinion. And honestly I hope I am right. Other watch companies who made compatible bands for it and accessory manufacturers would be raking in the $$$.

Yes, 100%. I would bet heavily on this.
 
Pulling top fashion editors right in the middle of New York Fashion Week?

HaHAhAhahaha
 
So the big structure is a fashion show runway?

I can easily see that happening with a band coming on stage afterwards. Now a fun thing to do is find the hotel and bars the hottie models Apple hired are hanging out at over this weekend.

Then, knowing Apple, they may be doing Monday fly-in for the models from New York and LA for the Tuesday event. They have the bank to hire Ford or Elite to get their top tier girls. I don't think they will hire any of the name supermodels but go for more of the fitness / no-name models.

Woe these girls if they are invited to demo at a developer conference. One friend of mine that worked out of an LA firm, her worst job was modeling at a Star Trek convention. Her feelings were that she was being "visually raped" by some of these guys that barely kissed a girl in most of their youth.
 
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