I don't think it makes your points any less valid. But sure sounds like you think they'd abandoned the mac. Close enough. Neglected, abandoned, whatever. Your post is the most complaining I've heard so far. I haven't actually heard anyone say that Apple has abandoned the mac. You're the closest. And, aparently, you're calling yourself a retard. Which isn't very nice. Your points are valid to a small point. But in fact, I don't quite get the uproar. The MacPro is only 5 months old if that! That computer was a complete redesign from the drive bays to the motherboard. So what if the case still looks familiar. What's wrong with the case? It's genius. The MacBook and MB Pro came out a year ago and have already had processor upgrades. The new operating system is about to be released. iLife, iWork, and FCP Extreme are about to be released. 8 core macs are about to be released. Rumors of new lcds with built in isights abound. Apple's computer market share and stock is growing by unheard of factors. They have the fastest personal computers with the newest processors for the lowest price. What do you have to complain about, and why are you calliing yourself a retard? It's bizarre.
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Apple iPhone Ad on the NYC 5th Avenue Store
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I don't think it makes your points any less valid. But sure sounds like you think they'd abandoned the mac. Close enough. Neglected, abandoned, whatever. Your post is the most complaining I've heard so far. I haven't actually heard anyone say that Apple has abandoned the mac. You're the closest. And, aparently, you're calling yourself a retard. Which isn't very nice. Your points are valid to a small point. But in fact, I don't quite get the uproar. The MacPro is only 5 months old if that! That computer was a complete redesign from the drive bays to the motherboard. So what if the case still looks familiar. What's wrong with the case? It's genius. The MacBook and MB Pro came out a year ago and have already had processor upgrades. The new operating system is about to be released. iLife, iWork, and FCP Extreme are about to be released. 8 core macs are about to be released. Rumors of new lcds with built in isights abound. Apple's computer market share and stock is growing by unheard of factors. They have the fastest personal computers with the newest processors for the lowest price. What do you have to complain about, and why are you calliing yourself a retard? It's bizarre.
Exactly, Shoot then ask questions later. I can guarantee that Steve and his boys never asked for permission, they knew it wouldn't be allowed. I do this all the time at my store which is in a historic district in Boston. I am not allowed to put up signage. But one a month I put it up and I get a call from the city to take it down or I'll get fined... so, I take it down. But it goes right back up 32 days later, i've been doing it for 15 years. Unless the damn commissioners change the wording of the ordinance I'll keep doing it and So, shall Apple.
??? The ENTIRE side of a cube contains the ad. A cube which was barely allowed only because it was entirely glass with no words.
How do you come up with 5° btw? If I'm standing a mile away it only blocks a half a degree. If I'm standing in front of the cube it blocks up to 180°.
All the interviews with Sony execs kinda state is - yes, Sony IS still laughing...
As far as Apple, they are advertising and heavily pushing a phone that I cannot afford and is not available for my carrier...
Like Sony and the PS3 - maybe Apple is worried whether anyone will buy such an expensive specialized (available for only 1 carrier) device.
People are not going to stop buying Macs or iPods when the iPhone is out...
Lets not forget the ban on photography. New York, the city where you're a terrorist for merely trying to take a picture!
Then they are retards. 360 has a one year lead on PS3, and PS3 brings practically nothing to the table that 360 doesn't already offer for less price. Whereas PS3's are left standing in the store-shelves, people are busy trying to buya Nintendo Wii.
Sony had a huge lead with PS2. With PS3 they did just about everything wrong.
In just about every single discussion about iPods, there's someone who claims that they are just focusing on the iPod and negletting the Mac. But looking at the two, it's quite obvious that they have not been negletting the Mac, while iPod gets all the attention.
But what about now? Well, they haven't said a word about ANYTHING, apart from AppleTV and iPhone. And the weird thing is that neither of those are shipping. iPhone is nowhere near of shipping. Where's the attention to their existing products? Keynote at Macworld? 100% dedicated to products that were not going to be available for a while. So another event with more announcements? Nope. It's been over two months and we have heard nothing.
Apparently, you are missing the point.
And during that time there has been announcements by Intel that others that relate to Mac Pro. Has Mac Pro changed? Nope. Has the price been reduced? Nope.
Um, where exactly did I say ANYTHING related to the case of Mac Pro?
Again: where did I say anything related to the case?
Well whooppee. Where are the new "top secret" features of Leopard? Shouldn't third-parties be testing them by now? Where's the true video iPod? Any news regarding international movie-sales? And you keep on saying hiw "stuff is about to happen". Hope so, but that doesn't change the fact that so far this year has been a letdown. Yes, we have the iPhone, but it's vaporware. As is AppleTV.
Problem is that Apple isn't saying anything. When they do say something, it's usually about the iPhone which is still vaporware.
You just don't "get it", do you? the problem is that Apple only talks of their upcoming products. Where are the announcements related to everything else they do? Why are they dragging their feet on the iPod?
Yes, iPhone is cool, but they seem to be forgetting that they do have other product-lines as well. Product-lines that are bringing in millions as we speak. Yet there has been no hardware-announcements, no software-announcements, no nothing. We have had RUMOURS, but that doesn't cut it. Lots of people were expecting announcements at MacWorld. Nope. How about special-events after MacWorld? Nope. How about silent releases? Nope.
What't the end-result? We get all excited over an ad. For the phone. Why is that? Because there's nothing else to talk about. Apple might release cool new stuff two hours from now, but that doesn't change the fact that so far this years has been very boring, apart from iPhone and AppleTV.
Of course it might be that they are about to release something HUGE, which is why they are keeping silent. And I would love to see that. Believe me.
Some thoughts...
Hi all,
I happened to be at the store last nite around 7pmEST. I walked north up 5th Ave to get there, which is exactly the best route to take to see the sign.
A few thoughts:
1. I was hoping there would be units on display in the store that I could play with once I descended the (tricky) stairs. No such luck.
2. Yeah, the sign was real. And it covered the entire south face of the cube.
3. IMHO the sign did not complement the store. On its own, the cube is really very striking to see in-person. The ad marred that impression.
4. As someone who lives and works in Manhattan, I do appreciate and sometimes seek out these public spaces. The city can be relentless on a day-to-day basis, so it's satisfying to step out of the grid for a moment.
Best,
j
Hi all,
I happened to be at the store last nite around 7pmEST. I walked north up 5th Ave to get there, which is exactly the best route to take to see the sign.
A few thoughts:
1. I was hoping there would be units on display in the store that I could play with once I descended the (tricky) stairs. No such luck.
2. Yeah, the sign was real. And it covered the entire south face of the cube.
3. IMHO the sign did not complement the store. On its own, the cube is really very striking to see in-person. The ad marred that impression.
4. As someone who lives and works in Manhattan, I do appreciate and sometimes seek out these public spaces. The city can be relentless on a day-to-day basis, so it's satisfying to step out of the grid for a moment.
Best,
j
Omg
Really - you've got to be kidding me??? This has to be the most asinine things I have ever read on this site - and that's saying A LOT.
Putting up a transparent ad is violating the public's trust - that's just funny. I really hope this is just a joke otherwise you really, really, really, really need some help...
Really - you've got to be kidding me??? This has to be the most asinine things I have ever read on this site - and that's saying A LOT.
Putting up a transparent ad is violating the public's trust - that's just funny. I really hope this is just a joke otherwise you really, really, really, really need some help...
I take it you're not a property owner who's had to deal with zoning issues.
Apple didn't have permission to build a big cubic billboard on the plaza. If they'd asked for that, they would never have received the building permits.
It is definitely a violation of trust for them to paste signs on the building - and probably a statutory violation of the terms and covenants associated with the building permits.
Why else would you think that the sign was removed so quickly?
I live in NYC, and I must say that a simple transluscent ad on the side of a glass cube is far more acceptable than the assload of luminous retinal rape that Times Square has to offer. Oh but all of that silly Las Vegas crap is allowed, so it's all good, even though it makes a mighty ugly pockmark on the city. Seriously after strolling through that gawdy monstrocity, you quickly forget something as simple and unobtrusive as this billboard, which is actually a lot smaller in person than the pictures would have you believe.
fastred said:
It wasn't an attempt at anything. I think it is bizzare that it is OK to allow a large glass box, but not ok to have pictures on it. I guess New Yorkers are touchy about such things; oh well. Must be terrible living in such a fabulous city and having to put up with such corporate vandalism. [I know, I know... "exactly" you say...]
They're not forgetting other product lines at all. A little-known fact is that Apple has more than one group--the people who work on Macs and Mac OS are DIFFERENT people from the ones who work on iPods, and the ones who work on iPhones.
So... while the iPhone may be the latest news, the Mac team has still been coming to work
There is no reason to suspect that the Mac team has been reduced in size to move people onto the iPod or iPhone. In fact, the iPod and iPhone can probably pay for their own team's salaries AND have profit left over Now, if you're simply talking about Apple's PR, and find it "boring" or "no fun" that the iPhone is getting the attention... well, Apple's marketing is not designed to entertain you, or the public at large--it's designed to promote their products, in strategic ways that vary with their R&D and launch schedules. The entertainment factor of reading about big releases all the time is not the point. Too bad--that would be a fun world! And living up to "rumors" is not Apple's job either.
Fear not, Apple will sell new Macs too, and even advertise them. You may even find they had a good reason for choosing their timing. It might NOT be that they "forgot" to make more Macs
I'm very very certain that the vast majority of New Yorkers don't care. It's mainly people who are looking at the mandates and zoning laws that are at all concerned. With all of the temporary advertising, with the plethora of AMD banner ads that littered downtown Manhattan, with the multitude of blocked streets for promotional nonsense you'd think people would sort of let a little thing like a transluscent ad slide, especially since it was only up for a short period of time.
I don't get this whole frustration over lack of Mac updates. Seriously, the upgrades just came a few months ago. When Macbooks and Macbook pros were released people were bitching about getting core 2 duos. When they finally came, people decided hey...let's bitch about more upgrades! How quaint. The Mac Pro provides great power for a very reasonable price. Instead of being happy with a powerful quad core system, why not bitch about 8 cores? I have a rev A macbook, and despite initial kinks has matured into a very enjoyable, stable system that I've grown to adore. It doesn't sport your precious core 2 duo, but I have yet to see problems with my older chip.
Why should Apple constantly have conferences to reassure paranoid consumers? Leopard is not late. iLife '07 is not late. All but the Mini line has been refreshed recently and the Mac Pro, though the only intel-shifted model that has yet to actually see an upgrade since then, is one of those computers that you can easily squeeze life out of for a decade or more .
I don't get this whole frustration over lack of Mac updates. Seriously, the upgrades just came a few months ago. When Macbooks and Macbook pros were released people were bitching about getting core 2 duos. When they finally came, people decided hey...let's bitch about more upgrades! How quaint. The Mac Pro provides great power for a very reasonable price. Instead of being happy with a powerful quad core system, why not bitch about 8 cores? I have a rev A macbook, and despite initial kinks has matured into a very enjoyable, stable system that I've grown to adore. It doesn't sport your precious core 2 duo, but I have yet to see problems with my older chip.
Why should Apple constantly have conferences to reassure paranoid consumers? Leopard is not late. iLife '07 is not late. All but the Mini line has been refreshed recently and the Mac Pro, though the only intel-shifted model that has yet to actually see an upgrade since then, is one of those computers that you can easily squeeze life out of for a decade or more .
If it violated laws, those laws should be followed. If not, and the sign goes back up, that will be amusing--and no worse an eyesore that the streets themselves, the litter, the big Apple logo sign that's already there, and most of the buildings
But next to nobody's actually concerned I would guess. Rather, there's entertainment to be had in finding fault with Apple, and if you can inflate that into "violating the public trust and giving cancer to puppies" or something, that's even MORE fun
Apple bugs people--let them vent, however minor the issue they may have latched onto It's also possible--and this may be crazy talk--that Apple has models they could release shortly before Leopard, and are instead waiting to release them WITH Leopard. It makes a crazy kind of sense. You never know.
I guess Apple should have just hired dozens of acrobats to cling to the side of the tower next to the store wearing color coordinated clothing to make out the image of an iPhone, much like Vista's promotion.
I think you're right about the wait for the Leopard release. With its release being so close, it would make for an obscure stopgap to suddenly pump out yet more refreshed models sporting the same ol' Tiger. I'd much rather see new Macs with Leopard preloaded.
I think you're right about the wait for the Leopard release. With its release being so close, it would make for an obscure stopgap to suddenly pump out yet more refreshed models sporting the same ol' Tiger. I'd much rather see new Macs with Leopard preloaded.
Actually, it's required. City of New York Zoning Resolution: Article VIII Chapter 1 Section 81-732 - Special Times Square signage requirements.
I've been to New York recently and I totally agree with the "luminous retinal rape". I's cool you don't need a flash when taking pictures a night at all tho.
The Apple store actually is pretty tiny. It looks like a giant cube on pictures, but the real thing isn't really big. Maybe the translucent banner is already too subliminal, i.e. you don't notice it at first but the message burns itself into your mind like those phrases in movies that last for one frame telling you "eat popcorn" just before the main movie. You usually don't notice it, but it makes you wanna buy popcorn. Those subliminal messages are illiegal to some extent.
PS: Have you noticed, that when you run iTunes visualizer, you like Apple more and more? It just pops up once in a while. Great drinking game by the way, when the mighty apple appears, drink something.
You seem to be the one who doesn't get it. The whole world knows Apple makes Macs. The whole world knows that Apple makes iPods. As a company, Apple could spend millions of dollars on ads and billboards and such promoting those products without gaining any market share over what they already have. In those particular arenas, people are pretty set in their ways. An ad about a Mac doesn't get talked about, and thus the company doesn't get talked about.
So instead, Apple advertises the new and exciting products, the ones that are going to "revolutionize the world". Prior to this year, not that many people knew about the iPhone. Now, everyone does. Every time people talk about the iPhone, which they're going to do because it's supposed to be superior to every other thing out there and the touch screen is pretty cool, they also talk about Apple. The more talk about the company, in general, that happens, the more the company is in the front of people's minds when they are going to make a new purchase.
Apple isn't doing its advertising to try to sell a particular product - it's trying to sell the company. iPod, iPhone, Apple TV, Mac, and iLife are all avenues the company is using to get itself into new households. Next week someone who has avoiding the Mac and iPod may go out and purchase the Apple TV because it fills a particular need of theirs. They get it home, open it up and realize how easy it is to use and how much it improves their life. A few months later, they drop their Zune down a sewer gutter and think "Well, that Zune was expensive and hard to use, maybe i'll try the iPod this time instead". Their PC shorts out? Try a Mac, it has to be as easy to use as that Apple TV you've been using.
Apple isn't a company that sells individual, unrelated products. It's a company that sells products designed to work seamlessly together to provide you with everything you need.
Quit harping on yesterdays news, and be happy that everyone is talking about Apple.
as of 5pm EDT the "ad" is still down.
Also to clear things up.. The ad was made of the material that would be on the side of a metro bus. From the obverse you see the ad, from the reverse you see a tint to the glass.
Also to clear things up.. The ad was made of the material that would be on the side of a metro bus. From the obverse you see the ad, from the reverse you see a tint to the glass.