centauratlas
macrumors 68020
Sedulous said:
Nearly two years after Steve said "we'll be at 3ghz in one year" (roughly) we're at 2.7ghz.
Did IBM buy Motorola and I just missed it?
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Apple iPod Marketshare and Future Ads?
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Nearly two years after Steve said "we'll be at 3ghz in one year" (roughly) we're at 2.7ghz.
Did IBM buy Motorola and I just missed it?
🙄
jayscheuerle
macrumors 68020
I wonder why some other mp3 player doesn't come out with
"The mp3 player for the rest of us"?
And obviously "Think Different" doesn't apply when every 7th person on the street has the white ear-buds on...
I hope Apple can make the connection clear to people between the pleasure of using an aesthetically and ergonomically superior entertainment device and using a similarly designed computer. I think they'll need another term, as "computer" is sounding pretty antiquated these days. PCs are about information and data management, digital creation and entertainment, connection to the world outside. Apple just tries to make all these things easier...
"The mp3 player for the rest of us"?
And obviously "Think Different" doesn't apply when every 7th person on the street has the white ear-buds on...
I hope Apple can make the connection clear to people between the pleasure of using an aesthetically and ergonomically superior entertainment device and using a similarly designed computer. I think they'll need another term, as "computer" is sounding pretty antiquated these days. PCs are about information and data management, digital creation and entertainment, connection to the world outside. Apple just tries to make all these things easier...
SiliconAddict
macrumors 603
legacyb4 said:
DAMN. That is almost verbatim what I tell people in my office. Hmmm I think we need to form a Mac user \ Windows Sys admin support group.
SiliconAddict
macrumors 603
Noiseboy said:
I have mixed feelings about the whole idea that Mac's do not have viruses and other malware because of the low market share. Not being a 'cracker' I do not really know how difficult it would be to write malware for Macs, but I believe crackers do their thing for notoriety. Sure many infected windows computers = notoriety, but don't you think cracking the touted 'bulletproof' Mac OS X would also = notoriety? I can't imagine that a reasonable amount of people have not tried to do some damage to the Mac reputation. Just my 2¢ on that.
G.Kirby
macrumors regular
plazmyd said:
The hacking jollies go to the one that can cause 50% of the US to grind to a hault, not the one who irritated 50 odd Macs. Until Macs are holding a HUGE market share, say 20%+, it will be uncool to hack a Mac.
Bring on a larger market share and lets see them try.
😀
Lepton
macrumors 6502a
Apple Marketing stinks, always has
Abysmal marketing gets the entire blame for Macs tiny market share. It's 25 years of poor marketing that's killing them.
No, the Mac advertising doesn't stink, it's merely a) the wrong approach and b) nonexistent. And advertising isn't the same as marketing.
Apple Mac ads are stylish, clever, and say nothing. They don't say what the computer does, they don't say how it is better, they don't say anything except Macs are cool, Apple is cool, Macs will blow your mind, blow you away. This is utterly wrong. Apple already has the cool. The ads should NOT mention the cool. They should talk about functionality, reliability, completeness, ease of use, SECURITY, INTUITIVENESS, COMPATIBILITY, VALUE.
To a businessman, cool=toy, cool=flimsy, cool=style over substance, cool=expensive gloss. These things are fantastic general business tools and no one knows it. They will help you get your WORK DONE.
These things are not toys, they are not artsy-fartsy, they are not overpriced. STOP making ads that say this. Make ads that show people accomplishing things, and I don't mean making a home movie. Making a business document, a resume, moving seamlessly between PC and Mac, doing finances, presentations, doing things people mistakenly think it CAN'T.
Some of the print ads are more on target. Specs. Uses. Comparison. Value. Do some of that on TV for God's sake. Make it look like the thing can really DO something.
And take a tack from recent political campaigns. Marketing should be responsive to errors made in public by others. We have all seen TONS of times when a pundit, an ad, a reviewer says something that is outright factually wrong. CORRECT IT. Get in there and make sure these opinion leaders tell the truth. Let them have any opinions they want, that will eventually take care of itself, but every time a fact is wrong, get in there and correct it, right away. There is nothing wrong with the product, but misconceptions about it are rampant. Fix 'em!
Abysmal marketing gets the entire blame for Macs tiny market share. It's 25 years of poor marketing that's killing them.
No, the Mac advertising doesn't stink, it's merely a) the wrong approach and b) nonexistent. And advertising isn't the same as marketing.
Apple Mac ads are stylish, clever, and say nothing. They don't say what the computer does, they don't say how it is better, they don't say anything except Macs are cool, Apple is cool, Macs will blow your mind, blow you away. This is utterly wrong. Apple already has the cool. The ads should NOT mention the cool. They should talk about functionality, reliability, completeness, ease of use, SECURITY, INTUITIVENESS, COMPATIBILITY, VALUE.
To a businessman, cool=toy, cool=flimsy, cool=style over substance, cool=expensive gloss. These things are fantastic general business tools and no one knows it. They will help you get your WORK DONE.
These things are not toys, they are not artsy-fartsy, they are not overpriced. STOP making ads that say this. Make ads that show people accomplishing things, and I don't mean making a home movie. Making a business document, a resume, moving seamlessly between PC and Mac, doing finances, presentations, doing things people mistakenly think it CAN'T.
Some of the print ads are more on target. Specs. Uses. Comparison. Value. Do some of that on TV for God's sake. Make it look like the thing can really DO something.
And take a tack from recent political campaigns. Marketing should be responsive to errors made in public by others. We have all seen TONS of times when a pundit, an ad, a reviewer says something that is outright factually wrong. CORRECT IT. Get in there and make sure these opinion leaders tell the truth. Let them have any opinions they want, that will eventually take care of itself, but every time a fact is wrong, get in there and correct it, right away. There is nothing wrong with the product, but misconceptions about it are rampant. Fix 'em!
I knew someone would say that.xsnightclub said:
The point is... I feel Apple should exploit this problem. I do IT work, I do computer repair... I see these issues day in and day out, and I *know* they are avoidable by using a Mac.
I do phone customer support... and 90% of problems that come into me are virus/spyware related. Consumers HATE this. They hate that they get a new computer and a few weeks later it feels like it is 10 years old.
Put the ad out, I doubt anyone is going to write a virus because of it, and if they do, big deal. The attention would be good for the platform.
I think it's funny how people imagine none of the hacker types want to break OSX. Trust me... they would, if they could. It'd be a far bigger prize than saying you wrote another 1337 script to attack Windows.
FoxyKaye
macrumors 68000
You said it, South Wales!G.Kirby said:
I am marginally of the mind that there are few to no viruses, spyware, etc. for Macs largely because if hackers want the biggest bang for their bucks then Windows is the way to go.
However, trying to sneak things past OS X in the same ways that are done with Windows is dang hard. There's always going to be someone who takes advantage of some FreeBSD hack or something in Apple's proprietary part of the OS, however, one of the things that attracts people to Unix/Linux is that they're both very hard to break. It's why so many companies are migrating to Linux farms for their servers - people spend more time using them then they do maintaining them.
amac4me
macrumors 65816
Yes, I hope the Ads are true ... I've been trying to get people to switch
If Apple starts to advertise Mac's that would be a HUGE DEAL. I've been waiting for Apple to do this for a long time, it's long overdue. Apple really needs to get the word out how highlighting Macs.
I've started a blog to try to get to people to "Switch To A Mac". Hopefully people can start interacting on it and we can get more people to make the switch.
Go Apple Go!!!
Macrumors said:
If Apple starts to advertise Mac's that would be a HUGE DEAL. I've been waiting for Apple to do this for a long time, it's long overdue. Apple really needs to get the word out how highlighting Macs.
I've started a blog to try to get to people to "Switch To A Mac". Hopefully people can start interacting on it and we can get more people to make the switch.
Go Apple Go!!!
Lepton said:
you are so right, i remember seeing the advert on tv for the apple powermac g5, it said something about speed, but after watching the advert i totally forgot what the product was and it gave me no desire to actually want to buy it. and the switch campaign really sucked as well. all that did was state a problem with pcs, but not clearly mention the solution. along with making better ads, they should also stop expecting people to know who they are. flashing a apple logo on a tv is not enough to make someone buy a mac. saying pcs suck will not make someone buy a mac. talking about the points you mentioned combined with a advert that will clearly state the product they are trying to sell will be far more effective and if apple are really desperate they can advertise more on the price sector.
FoxyKaye
macrumors 68000
Hee, hee. And yes, I remember Wang - when I was but a wee lass in gradeschool in New Hampshire, the regional VP of Wang came to our school to talk about computers. I raised my hand and asked, "Excuse me sir, but isn't Wang going down?"Sedulous said:
Seriously though, Apple needs to convince folks that their hardware/software is for everyday use. Right now it seems to be trapped in peoples' minds as "high-end graphics" or maybe enterprise-level stuff (with all the recent XServe clusters cropping up). Although I'd also say that's part of Apple's marketing challenge: it's trying to be everything, everywhere. Of course, its products are capable of this, but it seems to me the way to reach greater market share is to please stop trying to be cute with your advertisements. Cute is fine for iPods, but not for heavy lifting.
Apple's Advertising
I was on a road trip last weekend with a friend who's not really tech savvy. He asked what kind of MP3 player to get so I whipped out my 3G iPod and handed it to him. He'd heard of iPods and seen the ads on TV, but didn't realize they played MP3s. So I let him play around with it for a while and told him how to get the music from CDs to a computer to the iPod and how easy it is. Also, said that the new ones are even better than the one I have and that my 1GB shuffle is great when you're working out.
He complained that the iPod ads were all flash and no substance, especially since they never tell you what they do and how easy it is. He's looking to get a mini now because I took the time to explain things to him.
Some people aren't that tech savvy so they needs ads that are a little more substance. It would be weird, though, seeing an Apple ad like that.
I was on a road trip last weekend with a friend who's not really tech savvy. He asked what kind of MP3 player to get so I whipped out my 3G iPod and handed it to him. He'd heard of iPods and seen the ads on TV, but didn't realize they played MP3s. So I let him play around with it for a while and told him how to get the music from CDs to a computer to the iPod and how easy it is. Also, said that the new ones are even better than the one I have and that my 1GB shuffle is great when you're working out.
He complained that the iPod ads were all flash and no substance, especially since they never tell you what they do and how easy it is. He's looking to get a mini now because I took the time to explain things to him.
Some people aren't that tech savvy so they needs ads that are a little more substance. It would be weird, though, seeing an Apple ad like that.
rdowns
macrumors Penryn
narco said:
I'd love to see an Apple as open with an iPod silhouette and morph into a person talking about how great his iPod works that he decided to get a Mac. Turn this into a series of informative ads. On on compatibility, one on iLife, one on the OS/no virus/spyware etc. Tell people what owning a Mac would mean to them.
Not some slacker being blasted out of his house and a claim of the world's fastest computer. The vast majority of people couldn't care less about that.
Apple has to walk a very thin line when advertising the Macs.
Apple doesn't like to advertise the fact they are virus-resistant and that there are no viruses for OS X.
One of the hackers would love to be able to claim that s/he was the first to right the first virus for Mac, right after Apple advertised it didn't have any.
I think Apple needs to take a different approach to their advertising:
1. They need ads that have nothing but screen shots of the OS in action with a very fast, catchy soundtrack.
2. They need to advertise the eMac and Mac Mini WITH prices in the ads.
Showing someone getting blown through the wall of their house is not going to convince grandma to buy a Mac when Dell is advertising a computer for $499.
Apple doesn't like to advertise the fact they are virus-resistant and that there are no viruses for OS X.
One of the hackers would love to be able to claim that s/he was the first to right the first virus for Mac, right after Apple advertised it didn't have any.
I think Apple needs to take a different approach to their advertising:
1. They need ads that have nothing but screen shots of the OS in action with a very fast, catchy soundtrack.
2. They need to advertise the eMac and Mac Mini WITH prices in the ads.
Showing someone getting blown through the wall of their house is not going to convince grandma to buy a Mac when Dell is advertising a computer for $499.
jayb2000
macrumors 6502a
PlaceofDis said:
yeah, maybe they could show show someone using Word or IE on a wintel box and getting a fatal application error, then a blue screen....cut to the pc in the trash next to a iMac box
then a slow pan of the beauty that is iMac with iPhoto, iTunes, word etc open, something printing while popping a cd out and then fade to the apple logo with the text
Don't just start something.... FINISH SOMETHING
www.apple.com/imac
😀
G.Kirby
macrumors regular
iPod has the feel of 'how did I get this far in life without having my iPod' Apple need to get this feel over to the Mac range. In the UK we rarely see Mac ads on Sky or Cable and literally never on terrestrial channels. Lets see a bit of Mac hard sell through the summer months ready for the iPod clad back to school mob.
I never knew so many MacRumors members were experts on advertising--it's not like Apple pays upwards of millions of dollars to generate their product ads....
APPLE has to start doing ads that are informative-they are too into "trendier-than-thou" ads which seem designed by old guys in mid-life crisis.
A small market of the 'ultra-chic' exists for trendy products, but APPLE needs to show HOW and WHY Macs are better for THE REST OF US-and leave the pretentious ads to BMW, or Bang & Olafsen...if it really wants to move beyond the groovy 5% marketshare-of film, art and music geeks.
That kind of stuff either turns off, or goes right over the head of the average consumer...(Joe and Jane six-pack)
someone did research that showed that for every ONE Mac virus/malware in the last 10 years there have been ONE THOUSAND targeted to Windows
and OS Xs' style of asking "Something has just come up- do you want to install/open?" will keep Macs from having the huge virus/malware problems that face Windoze-which by now wont see Longhorn-and a crippled one at that-for nearly 2 more years!
A small market of the 'ultra-chic' exists for trendy products, but APPLE needs to show HOW and WHY Macs are better for THE REST OF US-and leave the pretentious ads to BMW, or Bang & Olafsen...if it really wants to move beyond the groovy 5% marketshare-of film, art and music geeks.
That kind of stuff either turns off, or goes right over the head of the average consumer...(Joe and Jane six-pack)
someone did research that showed that for every ONE Mac virus/malware in the last 10 years there have been ONE THOUSAND targeted to Windows
and OS Xs' style of asking "Something has just come up- do you want to install/open?" will keep Macs from having the huge virus/malware problems that face Windoze-which by now wont see Longhorn-and a crippled one at that-for nearly 2 more years!
plazmyd said:
The whole thing would happen a little differently than how a worm usually spreads on windows. On windows, worms typically spread automatically through open ports. A mac comes with no ports open by default. So it probabably would not rely on that method of infection. It could spread easily, however, via something like Mail.app if they were to discover a security hole in it that they could exploit.
The easiest thing to write for a mac, however, would just be a trojan. It'd be easy to fork off a background process and put it in your crontab or something. If they wanted to run it as root, they'd have to exploit a local vulnerability in order to gain those privileges.
Basically, it's possible, there's just a few more hoops that they'd have to jump through. It wouldn't spread like wildfire quite the same way that it does on Windows. It would spread mostly by people manually opening untrusted binaries/applications.
I qas going to post the exact same thing. apple is already "cool"... what it needs to do is INFORM (contrary to what the above marketing expert believes) about the OS..
I think a series of 30 second fullscreen tutorials, like a flashier version of .mac learning center, would work. show off spotlight, dashboard, expose... use office (if legally possible), use the web. use iLife. show it off. and tout security. at the end, just the text overlay "This is Mac." with www.apple.com and the apple logo.
if ihe hear one more moron say "macs are only good for graphic designers"......
I think a series of 30 second fullscreen tutorials, like a flashier version of .mac learning center, would work. show off spotlight, dashboard, expose... use office (if legally possible), use the web. use iLife. show it off. and tout security. at the end, just the text overlay "This is Mac." with www.apple.com and the apple logo.
if ihe hear one more moron say "macs are only good for graphic designers"......
Lepton said:
rockthecasbah
macrumors 68020
Well the reason they don't tell you what they do directly is that it is implied. The whole idea behind the Apple ads for iPod + iTunes is that you are captivating by the bright colors and the rockin' music, not to display data. Those flashy ads make you remember how different Apple and the iPod is from the rest of the pack, which makes you then want to research the product (if interested of course).Angelus520 said:
Making Apple's advertising display a lot of info or have an announcer say specs. would make them another dell; however most do not understand the specs and how Apple's computers while lower in actual # of ghz, etc, actually perform better. Displaying info. like that would kill Apple, as many would see them as inferior to other machines, or in this case, players.
Angelus520 said:
Now try to condense all of this into a 30 second ad that will keep people's attention.
That's the problem with advertising. You need to grab people's attention long enough to get a web address in their face. Then hopefully, they go the website and figure out what is going on.
>>specs and how Apple's computers while lower in actual # of ghz, etc, actually perform better...
---
why not an ad which, along with bar graphs proclaim: "The 2.2ghz G5 Mac is as fast as a 4ghz Pentium!"
---
why not an ad which, along with bar graphs proclaim: "The 2.2ghz G5 Mac is as fast as a 4ghz Pentium!"