It can't be asked enough, where would the industry be if it weren't for Samsung's world leading display innovation, and their never ending desire to keep tech exciting and move on from that boring slab form factor? All the while Apple looks to only maximize profits until other companies like Samsung, and all the consumer who pay for bleeding edge tech, do all the heavy lifting with making these new form factors mainstream. This why I'll never buy another iPhone. My money is on the companies who will actually bear the cost and risks of introducing new tech to move the industry forward. Nothing worse than coattail riders.