Precisely.
The X is just an iPhone. I'm not sure why anyone gets this worked up about it. Mobile phones, all of them on all platforms, got boring in 2015. There are no more breakthru's. We're down to minutiae. Nothing to get hung about.
Yeah the initial "Hype" you get upon opening it dies in about a week at least that's what I experienced. So torn lol haha but im willing to pay for it(?) i guess...
i would go on to say for those who want 95% of iPhone X, the iPhone 8/8+ is good. I mean the only extra you "pay off" for is the new redesign, oled screen and faceID and Dual OIS camera personally. if you do not zoom in often [which i urge people to not do normally haha because i hate even the 2x quality of iPhone X in good daylight, it just isn't as that crisp as the 1x camera].
But yea i agree with you mobile phones stagnated ever since they only toss in minor upgrades, the last time i got excited for iPhone release was 6s since it represented a breakthrough in processor performance and the rosy gold color [A9 being 2x faster than A8, camera getting an exciting boost and 3d touch which i find amazing even when surfing websites, can open consequent tabs super fast] whilst the previous generations were tiny increments and nothing worth harping on about.
The only thing that I personally feel would "Convince" people to upgrade is better camera [bye separate gear for camera, hello all in one, apple/samsung/google are smart to invest in that area lots of $$ because everyone needs a phone], better processing speed, abit more ram [normally not necessary for iOS but idk maybe might appeal to iOS mass multitaskers i guess].
which is what they did with iPhone 8/8+/X, the camera IQ out of stock app is amazing, more rich in color and tonal range which means stunning photos before the edit button is hit.
people have ultra high expectations of a smartphone, which might be the reason why some see iPhone x expensive ... but to me the camera, new screen, no homebutton was a dealbreaker. sure it is an iPhone, but i like it, and i use my money.
people should be glad apple offer choices now, before you had to buy the "TOP DOG SMARTPHONE" with limited choice availability.