I hope Apple continues to lose their mainstream appeal after throttlegate. They don't deserve to be valued at over $1 trillion.
Underhanded scheme and call it a feature? Do Androids and MacBooks with degrading batteries have this feature? No. BS excuse to help make your iPhone slow for you to buy another one once the battery wears out.
The X design will around for a minimum of half a decade, so its design will sell over 300M bare minimum with the combined sales. People being wowed by the X design won't be feeling that by 2019 when the iPhone released that year looks essentially the same with different new colors or smaller notch.
It's just smartphone fatigue and no smartphone whether iPhone X or Pixel 2 XL or Note8 will ever wow us. Just another honeymoon phase until the next phone you buy. Most buyers when they say they love their new phone don't know what love is...
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It’s not a scheme to make you buy another phone lol. Yes Apple should have been opened about it but the reason they do it is actually a good thing.