This is only true for the people who know nothing about computers. They buy what they know because it's comfortable.
That was true for a lot of people 10 years ago. It's not so true anymore. Your thought process is a decade out of date.
These days I know a lot of people who know a lot more about computers. Even the ones who decide to buy a PC usually think about a Mac first. I know because they ask me and talk about it. Some buy Macs, and some don't, but the point is that nearly EVERYONE I know at least thinks about both before deciding.
Back in 1998 nearly no one I knew even thought about it.
Apple may not sell to everyone, but they've succeeded in making people THINK about it before they buy. That's a huge achievment for them and I see it in almost everyone I know these days.
to so brazenly suggest that people who buy pc's know nothing about computers shows your true fanboy colors. i still stick by my original assertion that when at work, people are forced to become comfortable with pc's . . . that's what they will more than likely buy for home. my thought process isn't a decade out of date, it still exists and i would hazard a guess that it is the major reason apple does not have 93% of the market share. your fanboy glasses are distorting that fact that you so cavalierly dismiss. but i'm sure the "lot of people" and "almost everyone you know" are a perfectly sound, non biased, true cross section of the computer buying populace of the world.
i would agree, that yes, people think more about buying a computer and that the apple brand may indeed float across the minds of the potential buyer - thanks to the imac, ipod and iphone revolution and to the millions apple spends flashing sexy products by you when you watch tv. but when they take pause and say, "well, my boss, who pays me money so i can afford my mortgage and put food on my children's plates, has decided that our company will use pc's," 93% of those people will work at least 40 hours a day on windows, probably more hours at home, and will stick with windows for the convenient reason of keeping everything the same. yes, you know "a lot of people" who think about buying macs. i also know an unspecified number of people representing approx .00000000000001% of the computer using world who went to college with me on a mac and who now work for corporation x, y and z and have switched to pc at work and pc at home. so by that logic, i'm 100% right, eh? perhaps apple users know nothing about computers because using what you are comfortable with makes life easier . . .
in the 80's apple focused on education and the arts. windows focused on business. which side started out ahead and which side eventually lost . . . big time. all i'm saying is that we shouldn't trumpet apple gaining share in the education world as being the sign from the almighty that apple will once again dominate. to learn from the past means changing/adapting what you do in the future, and until apple truly breaks into the business world, they'll still have to be happy losing 90%+ of computer sales worldwide.
too many fanboys/girls on this site with underclocked brains . . .