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Yay congrats Apple! I hope you increase your prices even more in the future and make your products even less affordable just so you can hit that 2 trillion!

You are free to leave the platform any time you choose. Windows and Android will welcome you with open arms. Let us know when you do, please.
 
can someone explain to me why this is something to celebrate? how is this good for us, consumers?
Why do you cheer for Usain Bolt when he comes in first in a race when you are not related to him and won't get a share of his winnings? Especially when you know he will win. Doesn't always make for climatic finishes, but it's a marvel nonetheless.

It's the same reason why one watches a sporting icon like Serene Williams dominate at their respective areas of expertise. It's just awesome to watch a reign of excellence, and that's what we are seeing from Apple now. One continuous and uninterrupted reign of excellence.

I agree that in the greater scheme of things, no civilisation is forever, and Apple certainly won't be around forever as well. That doesn't mean we should be so proud as to not recognize and applaud when it’s happening.

So Apple, I applaud you!
 
Congrats. Can you actually start making affordable computers that the average consumer can purchase now?
No?
You're just going to make more iToys and overcharge for years out of date hardware?
Ok. Status quo then.
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You are free to leave the platform any time you choose. Windows and Android will welcome you with open arms. Let us know when you do, please.
Many have already, hence why their desktop sales have plummeted into the gutter.
 
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Yay .. 10 minutes later... oh no....

Overvalued way way way way overvalued. They should be slaughtered for their reduction in sales of computers, but no investors reward them instead, screw the customer, so long as the share holders and board are happy and loaded.

Would be nice if they could bother to make a bug free iOS, or give free battery replacements for lying to all its customers about its battery design flaws. But no, it arrogantly makes you pay still, then blames you, and just keeps on making bugs.
Based on what metric? All the FANG stocks have higher PEs than Apple. Microsoft dies too. Are they all overvalued too it just Apple?
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can someone explain to me why this is something to celebrate? how is this good for us, consumers?
It’s news and Mac Rumors is reporting on it. I don’t see them celebrating it.
 
Trillion with a big "T". The phones you see out in the real world are the ones that count.
 
Cool to be able to witness the first US company to do so
The number 1 trillion doesn't mean anything, and the achievement feels a bit hollow with inflation at play. Microsoft came very close to the purchasing power equivalent of $1T market cap in 1999, and that was when way fewer people were using technology.
 
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How is it that a trillion dollar company can’t make a decent standalone desktop computer for the last 6 years?

They wouldn't be a trillion dollar company if they focused on a dying market like desktop computers. Let HP, Dell and Lenovo fight for scraps there. The iPhone, iPad and services are the profit generators and Apple is smartly putting their resources into those things.
 
Wonderful news for around 1% or so of the worldwide population
This sign of strong economic activity is positive for Americans, even those who don't hold stocks. Though I think more should. Robin Hood is making that easier, and I think "kids these days" are more into that stuff.
Yay congrats Apple! I hope you increase your prices even more in the future and make your products even less affordable just so you can hit that 2 trillion!
They would've already done that if it were a strategy to get them to $2T.
 
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Maybe now they can afford to put SSDs in all the Macs. /sarcasm

edit: I say "/sarcasm" because if you search (ex: on newegg) you'll see that a 128GB SSD costs less than a 500GB HDD.
128GiB is kinda small for the target audience, people with big home photo/video libraries. Also they probably want anyone worried about performance to pay more for the upgrades.
 
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And yet, they nickel and dime us every step of the way...

Just think how much more marketshare they could have if the products were more affordable. With each generation of whatever product, it gets more expensive.

I guess greed has no boundaries.
Greed has boundaries. The price is in a very careful equilibrium. Any higher, and they'll lose profits.
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Keep pumping this bubble up. Who says your market cap should have anything to do with your current profits, or any reasonable (or even unreasonable) expectations for future growth?

Everyone saying you're taking shelter in index funds, beware that a lot of index funds are also hugely contributing to this bubble. Many invest in companies proportional to their market cap, so many index funds aren't as diversified as you like to believe. The Apple bubble concerns me enough that I'm in the process of moving my money out of several index funds which do include Apple and into index funds which exclude Apple, or at least have a smaller portion in Apple.

A year ago Apple was undervalued at $140. I'll give you that. That's why I bought then. They were overvalued when I sold at $190. They're even more insanely overvalued at $207. I'm waiting for the bubble to pop and them to drop to at least $160 before I think about moving back in.
Why? Their P/E ratio looks ok to me and hasn't changed much. Only reason I don't buy in is I predict lame growth, based on what little I know. (btw some glitch on MacRumors with editing comments has screwed up what I was going to say about their growth)
 
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Interesting how we are almost at 300 replies and no one has bothered to credit Jony Ive. Love his work, hate it, you can’t deny that being a design-led company is what has made Apple as immensely successful as it is today, and Ive rightfully deserves a huge chunk of that credit.
 
Tim Cook's mission has been accomplished. It's time for a change.

scott-forstall-apple-headshot-1200x630-1200x657.jpg

Do you have that imaged saved up on your computer or something?
 
And just think, in 1997 my friend asked me what tech stock to buy and I suggested buying $1000 of Apple stock at $14 a share because Steve Jobs came back and I said it will probably double.
Today he thanks me as this was the best investment he had ever made.
 
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Mac users are doing just fine. I buy MacBook Pros (13” and 15” models) for most of my staff, and iMacs for others. Best investments for computing. They hold value longer and lower total cost of ownership than any PC
Sure but I will wager a years salary the Macs of today will have a shorter lifespan than those of yesteryear. Where will those completely locked down MacBooks be ten years from now? I can tell you the majority of them will have added to the glut of the global E-waste crisis.

I have an Aluminium PowerBook G4 that is still going strong. A glowing tribute to old Apple.
 
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Greed has boundaries. The price is in a very careful equilibrium. Any higher, and they'll lose profits.

I honestly think they could easily go a little higher on an X Plus and be fine. I'd hope they don't go any lower then $1,199 on it. People will stand in line by the thousands to get this model even at that price. When you have a brand as strong as this use it to maximize profits. Over the years I have become convinced there is nothing that can take down the iPhone.
 
I honestly think they could easily go a little higher on an X Plus and be fine. I'd hope they don't go any lower then $1,199 on it. People will stand in line by the thousands to get this model even at that price. When you have a brand as strong as this use it to maximize profits. Over the years I have become convinced there is nothing that can take down the iPhone.
There are more things they must be considering, though. There's the hype of having a huge line and the marketshare they consider acceptable. One weird one is their usual policy of not changing the price until the next model is released. iPhone sales are crazy at the start and lame later on.

It's easier to tell what's going on with a local food store. Some like keeping a line out the door to draw attention and ensure they have a steady rate of people buying food. I saw a bakery like that change and go for higher margins / less customers, and their fixed production ended up making pastries more quickly than they could be bought, ruining their local reputation as a fresh bakery.
 
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Then the best thing you can do is refuse to buy their products if you don't like how they run their business, but you know you won't. :)

The only reason a corporation exists in a capitalist economy is to create wealth for the shareholders. If Amazon and Google want to target those underdeveloped countries then that's their choice. Maybe they feel by doing it today it'll pay off in 20 years, but it puts a strain on their businesses bottom line today. Apple is smart to sit back and focus on the developed countries with more wealth. If companies such as Amazon and Google actually succeed in developing more access in those areas then Apple can move in and profit from it.

You think Apple became as rich as they are by luck? Haha! No they became rich because they are the best at marketing a brand to a cult like status and maximizing profit on every product and service they sell.

I don't really need to refuse to buy their products when I simply don't buy most of their products in the last 4 years. The only thing I own from them right now since then are Macbook Pros and iPhones. Macbook Pros are a necessity for my job. And iPhones... well I've been keeping my eyes open on Android's progress this past year.

I never said Apple got rich by being only being lucky. I think it's a combination of their marketing/design teams (highly undervalued by the general public) and the right place at the right time that got them here.

Imagine if a few situations (just to name a few) were still present today:
- Macbooks still are on the PowerPC architecture (I'd almost say this is a very major turning point for Apple's growth)
- Apple never copying Cydia springboard on the iPhone
- Apple never showed the slick U2 commercials in the iPod's heyday
- No Mac vs PC commercials
 
No other company could do it with what they’re offering. Nothing new. Old kit resized. Features removed. Massive prices. Yet they keep increasing in value. It doesn’t make sense. It shouldn’t really happen. But it does. No matter how much you don’t like Apple you’ve got to admire how they buck market logic.

Like Monty Python’s Holy Grail Sorceror - Tim really is The Enchanter.

It makes a ton of sense. Apple develops, manufacturers, and supports outstanding products that several hundred million people covet and willingly open their wallets to purchase at premium prices representing excellent value. Year after year after year.
 
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