Then the best thing you can do is refuse to buy their products if you don't like how they run their business, but you know you won't.
The only reason a corporation exists in a capitalist economy is to create wealth for the shareholders. If Amazon and Google want to target those underdeveloped countries then that's their choice. Maybe they feel by doing it today it'll pay off in 20 years, but it puts a strain on their businesses bottom line today. Apple is smart to sit back and focus on the developed countries with more wealth. If companies such as Amazon and Google actually succeed in developing more access in those areas then Apple can move in and profit from it.
You think Apple became as rich as they are by luck? Haha! No they became rich because they are the best at marketing a brand to a cult like status and maximizing profit on every product and service they sell.