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The bigger deal for me is why they can't offload the on-device processing to another device. There is no reason why an Apple Watch cannot use the processor in a phone for AI requests any more than there is an iPhone 15 or lower using the M1 in a Mac or iPad. Seems like a tighter ecosystem opportunity to me.
that would be an absolutely awful experience.
anyone who used a series 0 Apple Watch, which offloaded a lot of compute to the iPhone, remember the apps that took 10+ seconds to open, the data which took forever to populate, and how, when the iPhone wasn't around, the watch pretty much did nothing.
not only would Siri only work when an iPhone and or Mac is around, but you would constantly have to rely on bluetooth and Wi-Fi connections between these devices.
not to mention that the M1 and A17 are basically the same or very close in single and multi-core performence, but the A17 has a better NPU than the M1, M2 and the M3. their would be no benefit.
not to mention, things like notification summeries already will sync between your iPhone and Watch.

the only product where this even slightly makes sense is the HomePod.
 
Yeah, yeah, marketing wants to sell more phones, I get it.

Frankly, I don't fully trust Apple not to pull the same **** on my iPhone 16 Pro Maxes that are sitting in the cart. Fool me once.. etc.
this is very common tech advice, but it is true.
Do NOT buy a product based on what you "think" or "hope" it will do in the future.
Buy what you want/need when you want/need it.
the 14Pro doesn't have Apple Intelligence.
you know what it does do though? literally everything Apple said it would do when they introduced it back in 2022, plus whatever was added in iOS over these last 2 years.
Nothing has been taken away.
and when that 14 Pro is still receiving updates in 2028/2029, people who still own them will still be using them, AI or not.
 
Yeah, yeah, marketing wants to sell more phones, I get it.

Frankly, I don't fully trust Apple not to pull the same **** on my iPhone 16 Pro Maxes that are sitting in the cart. Fool me once.. etc.
Not sure how much of the gradual implementation is needed for upgrading to AI or not telling everyone that every old device can’t have it. No way Apple would want to draw line like that.
 
this is very common tech advice, but it is true.
Do NOT buy a product based on what you "think" or "hope" it will do in the future.
Buy what you want/need when you want/need it.
the 14Pro doesn't have Apple Intelligence.
you know what it does do though? literally everything Apple said it would do when they introduced it back in 2022, plus whatever was added in iOS over these last 2 years.
Nothing has been taken away.
and when that 14 Pro is still receiving updates in 2028/2029, people who still own them will still be using them, AI or not.
Good advice.

Does that mean I should skip the 16 to get AI in the 17? Cause all we have is AI hopes and dreams at the moment 😃

More seriously, though, it's strange to me that Apple now withholds specific software features in iOS releases for unspecified reasons. Not even Microsoft does this.
 
It seems to me that the line Apple seems to be drawing is 8GB RAM.

If it were all about getting people to upgrade for no other reason, why did they extend support back to iPhone 15 Pro/Pro Max (2023), iPad & Mac with M1 or later (2020)?

8GB RAM is the common thread among all devices that are at the minimum specified requirements for Apple Intelligence.
I would also add that 8GB is likely more important on iOS (or more accurately A-series powered devices) because M-series systems can access virtual memory swap to expand the available memory pool whereas A-series devices cannot. So Macs and M-series iPads, which arguably have heftier operating system RAM requirements (the Mac moreso), can expand their memory as needed to accommodate Apple Intelligence, but an iPhone has a firm RAM ceiling it can't breach without purging RAM elsewhere.
 
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So I am an iPhone 13 Pro Max user, and I also happen to be a HEAVY ai user.

I pay for ChatGPT and also perplexity, and have used midjourney and also Leonardo AI for image generation.

And this is why I am not buying apples BS about upgrading.

See, because I have been using these services on my three year old phone just fine, I know that there are AI features that can be run on the iPhone I have now.

I accept that some things like reading email and creating summaries take on device power, but don't you dare tell me that I need to pay you to get "all" the AI features.

To make things worse, this is the first apple event I missed.

I tuned into it, but then had a work call and missed pretty much everything iPhone related, and when I went to go look at Macrumors I saw what exactly. Typical Apple talking points rubbish:

* NEW PROCESSOR FASTEST BESTEST EVER.
* LOOK AT THE CAMERA WOW!

That is pretty much it, that and the mention of how the phone was "built for AI..." when again most of us that are actually interested in AI understand totally that we can use it on our three, four or even FIVE year old devices.

And let's talk about that launch, shall we?

I updated my M1 Pro macbook to 15 today because it was the RC, and there are ZERO ai features in this build. Not a single one.

So you expect users to pay to upgrade devices for software that is "coming soon," which can already run mostly fine on older devices now, huh?

Forced obsolesces is a thing. And apple is bringing this to an absurd degree.

Their tactics started getting really out of hand when they told users they cannot use portrait mode or noise isolation unless they are on Apple Silicon (when you can 100% do noise isolation with an app called Krisp on any processor), and it is getting way out of hand here.

I do love my apple products, but the way they are forcing upgrades is really unnerving, especially in the economy we are in where many of us decide what payment arrangement to make that much to feed out families.

Just gross.
Your paid ChatGPT and Perplexity are already miles better than Apple Intelligence will ever be, not sure why you feel you must have Apple Intelligence. Skip the upgrade.
 
I would also add that 8GB is likely more important on iOS (or more accurately A-series powered devices) because M-series systems can access virtual memory swap to expand the available memory pool whereas A-series devices cannot. So Macs and M-series iPads, which arguably have heftier operating system RAM requirements (the Mac moreso), can expand their memory as needed to accommodate Apple Intelligence, but an iPhone has a firm RAM ceiling it can't breach without purging RAM elsewhere.
Read up the thread a tiny bit. Apple seem to be setting up the current-gen iPhone buyers for exactly the same treatment next year re: memory limitations and AI.

"Oh you've only got 8GB in last year's phone? You need 12GB for AI feature X."
 
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They are pulling a EA with AI being unavailable at launch, but I'll come in a software update later 🤦‍♂️
Yeah, I think my new plan is not buy anything until AI comes and if it's too far along, then I'll just skip the 16.

At 8GB memory, I am not super confident in the longevity of those phones anyway, given they seem to be already at the ceiling for on-device AI.

I'd already bought cases for like two iPhones for the kids and two Pro Maxes for my wife and I, but I guess they can go back 😅
 
Yep. Joz resorting to the dark arts to drive sales, when they should really just be upfront about it, offer an AI service for all their customers (paid for the ones who can't run models locally) and keep everyone in the ecosystem.
I guess I don't really get it. Apple Intelligence is not required and was never promised as a feature to older models. Oh well...
 
All these kids don’t remember how hard Apple tried to tell us Siri and Panoramic camera “needed” the A5 chip when it ran just fine on A4 devices through jailbreak. This isn’t new for them, and Apple Intelligence isn’t crucial for anyone yet ¯\_(ツ)_/¯ see if it’s more than a gimmick in a year or two
I remember when they said turn by turn GPS would not run on the 3Gs, and i installed it from Cydia and used it fine.
 
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It reminds me of when Apple purchased Siri. I was using the Siri app just fine on my 4 until Apple took it over and released the iPhone 4s
 
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I guess I don't really get it. Apple Intelligence is not required and was never promised as a feature to older models. Oh well...
I dunno. If I had bought an iPhone 15 this year with a 16‑core Neural Engine and touted as an AI-capable device, I might be a little pissed, especially because it would be so easy for Apple offer cloud-based AI (and charge for it if they wanted).

Admittedly, my iPhone 14 Pro Max was a previous generation, bought new in early 2023 (still only last year), also with a 16-core Neural Engine, and touted as an AI device, but with apparently not enough memory.
 
I dunno. If I had bought an iPhone 15 this year with a 16‑core Neural Engine and touted as an AI-capable device, I might be a little pissed, especially because it would be so easy for Apple offer cloud-based AI (and charge for it if they wanted).

Admittedly, my iPhone 14 Pro Max was a previous generation, bought new in early 2023 (still only last year), also with a 16-core Neural Engine, and touted as an AI device, but with apparently not enough memory.
I honestly don't remember if iPhone 15's were promised as AI-capable.

Let me hazard a guess, and of course I could be wrong: I am going to guess that Apple's AI approach is to try to balance privacy with AI. A lot of AI tools out there really violate a user's privacy in order to produce results. This is one reason, as I understand, why Siri isn't as "smart" as Alexa and that's because a LOT of the user information Alexa will grab and analyze on central servers while Siri doesn't do as much of that.

Perhaps to balance privacy and AI, more local device processing is needed than central server.

In any case, I don't use what we currently call "AI" that much though on some occasions I do on my work laptop. A large part is due to privacy reasons and a lot of it also is because AI can generate false results or hallucinate.

Y'all probably know this. But ask AI how many "r's" there are in "Strawberry" and you'll get a very wrong answer.
 
So I am an iPhone 13 Pro Max user, and I also happen to be a HEAVY ai user.

I pay for ChatGPT and also perplexity, and have used midjourney and also Leonardo AI for image generation.

And this is why I am not buying apples BS about upgrading.

See, because I have been using these services on my three year old phone just fine, I know that there are AI features that can be run on the iPhone I have now.

I accept that some things like reading email and creating summaries take on device power, but don't you dare tell me that I need to pay you to get "all" the AI features.

To make things worse, this is the first apple event I missed.

I tuned into it, but then had a work call and missed pretty much everything iPhone related, and when I went to go look at Macrumors I saw what exactly. Typical Apple talking points rubbish:

* NEW PROCESSOR FASTEST BESTEST EVER.
* LOOK AT THE CAMERA WOW!

That is pretty much it, that and the mention of how the phone was "built for AI..." when again most of us that are actually interested in AI understand totally that we can use it on our three, four or even FIVE year old devices.

And let's talk about that launch, shall we?

I updated my M1 Pro macbook to 15 today because it was the RC, and there are ZERO ai features in this build. Not a single one.

So you expect users to pay to upgrade devices for software that is "coming soon," which can already run mostly fine on older devices now, huh?

Forced obsolesces is a thing. And apple is bringing this to an absurd degree.

Their tactics started getting really out of hand when they told users they cannot use portrait mode or noise isolation unless they are on Apple Silicon (when you can 100% do noise isolation with an app called Krisp on any processor), and it is getting way out of hand here.

I do love my apple products, but the way they are forcing upgrades is really unnerving, especially in the economy we are in where many of us decide what payment arrangement to make that much to feed out families.

Just gross.
Yeah, best read up on Apple Intelligence. Hints: ON DEVICE and PRIVACY.
 
Some people are so nitpicky, can't you just be happy? If you don't like Apple's products then don't buy 'em. It's that easy.
 
Yeah, best read up on Apple Intelligence. Hints: ON DEVICE and PRIVACY.
Don't buy the marketing too hard.

It's a hybrid model that uses the cloud too. IKR?

Hint:

1*uAsl_Npc-l3eTJScDX2hlw.png
 
So help me understand your argument here, are you claiming that since they have Private cloud compute available they should just automatically be able to offer Apple Intelligence to all iPhone users?
 
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