I have sympathy for the poor east-coast reporters (like @ihnatko) who have the tradeoff: buy bargain tickets based on the rumored date for an event, or wait for Apple's announcement a week before the event and get charged sky-high prices. It's a dilemma.
Maybe somebody out there sells travel insurance if a rumored Apple announcement doesn't pan out.
Maybe somebody out there sells travel insurance if a rumored Apple announcement doesn't pan out.