I think you probably hit the nail on the head. Boring, pre-recorded, hi-res infomercials (called films), verse live, adrenaline anything can happen moments with Steve. You gotta admit, with Steve, you were at the edge of your seats. Tim is just a snooze fest if you watch all the keynotes from 2011 up to now.The later stage Tim Apple doesn’t want people to remember how amazing the Steve Notes were.