I think that is part of the problem, Apple never should of made deals with providers, in the long run that will come back and bite Apple in the butt.
They made deals with providers to get the thing positioned so it can take off the way it has done. And, in the short run here in the USA they can probably sell the iPhone for $40 instead of $400 and still make money off the deal with ATT. Lots of it! Tons of it.
The long run of this will bite Apple in the butt? Apple is doing something else in the long run. It's no use trying to swat at Apple as if it were a parked horsefly. Apple's R&D is far down the road working on God knows what right now.
Apple thinks the world was made round. The competition still thinks it's flat. And just over the horizon is... Apple!, running demos of working prototypes for Steve Jobs.
Don't forget Jobs more or less mocked the idea of phones awhile back, silently absorbed the feedback, then casually popped out the iTunes Phone. Apple lived and learned through that adventure, revamped the iPod line in the meantime, rolled out MacBooks and MBPs and servers and AppleTVs, made iTunes Store into a massively cooler place to hang out, worked on Leopard, opened retail stores....
Right so meanwhile everyone else in the cell biz was back there still tsk-tsking at iTunes Phone, saying see, they can't even DO phone. Sigh of relief. Stick Apple back in the box of marginal problems.
Now the iPhone rolls out. And it's clear Apple flippin' well does know how to do phone after all, and now the b-busters from the competition and from the pseudo-hacking, pseudo-anarchic entitlement community are saying it's being done badly, slowly, restrictively, unfairly, illegally, did I leave anything out? Yah, so poor Apple, poor ATT, stumbling and crying to the bank with their heavy loads of moolah and castigation from all sides. Whaddya, whaddya!