The opposite is true. Businesses are responsible for the race to the bottom, buying the cheapest Windows boxes they can get for their underpaid employees. Only when people buy computers for themselves, they begin to value user experience more than price. Windows PCs are all essentially the same, even the $1000+ ones have razor thin profit margins. Software developers need to write code with the average PC hardware in mind. You can’t assume a joystick, so most PC games are controlled with mouse and keyboard. Only Microsoft (Windows 8) and Intel (Ultrabooks) are powerful enough to force innovation within this ecosystem. Usually only after they’ve seen Apples flawless implementation (iPad, MacBook Air). OEMs are unable to differentiate from competitors and make a profit. The value of the OS X monopoly With the Mac the story is that Apple’s OS X is primarily responsible for delivering quadruple hardware margins vis-a-vis the most successful PC vendor. — Horace Dediu --- Post Merged, Dec 6, 2018 --- In the advertising world. No, I just think that’s not an impressive new technology, but a network effect of the available data. If you could make everyone in your area tell you who they are and what they like, you could start selling the same kind of ads without licensing any tech from Facebook. The art is in keeping people on the site and annoy them with ads and privacy scandals just enough without making them leave and delete their data. Social engineering, in the context of information security, refers to psychological manipulation of people into performing actions or divulging confidential information. There is (criminal) value in this skill, but I don’t consider it a technology.