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Apr 12, 2001
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Apple has broken a tradition it maintained for 12 years, releasing no new iPads in 2023 – the first time that the company has chosen to not launch a new tablet in an entire calendar year since the introduction of the product line.

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From its debut in 2010, the iPad has been an important product for Apple and the clear tablet market leader, releasing at least one new model every year. In recent times, the company has released as many as four new iPad models per year. Before 2023, 2009 was the last year with no new iPads, simply because the product line had not yet launched.

The most recent iPad launches took place in October 2022. The only iPad-adjacent hardware released in 2023 was the Apple Pencil with USB-C.

  • 2010: iPad (1st generation)
  • 2011: iPad 2
  • 2012: iPad (3rd generation), iPad (4th generation), and iPad mini (1st generation)
  • 2013: iPad Air (1st generation) and iPad mini 2
  • 2014: iPad Air 2 and iPad mini 3
  • 2015: iPad mini 4 and iPad Pro 12.9-inch (1st generation)
  • 2016: iPad Pro 9.7-inch
  • 2017: iPad (5th generation), iPad Pro 12.9-inch (2nd generation), and iPad Pro 10.5-inch
  • 2018: iPad (6th generation), iPad Pro 11-inch (1st generation), and iPad Pro 12.9-inch (3rd generation)
  • 2019: iPad (7th generation), iPad Air (3rd generation), and iPad mini (5th generation)
  • 2020: iPad (8th generation), iPad Air (4th generation), iPad Pro 11-inch (2nd generation), and iPad Pro 12.9-inch (4th generation)
  • 2021: iPad (9th generation), iPad mini (6th generation), iPad Pro 11-inch (3rd generation), and iPad Pro 12.9-inch (5th generation)
  • 2022: iPad (10th generation), iPad Air (5th generation), iPad Pro 11-inch (4th generation), and iPad Pro 12.9-inch (6th generation)
  • 2023: None

This hiatus in new iPad releases is noteworthy considering the history of the product line and could signal a moment of reflection about the direction of the device. As the iPad has become more advanced and widely adopted, the urgency for frequent upgrades has diminished for many potential customers. This shift in consumer behavior could have prompted Apple to reevaluate its tablet strategy, focusing on more impactful and less frequent hardware updates.

Another aspect to consider is the criticism Apple has faced regarding the increasing complexity of the iPad lineup and questions around the direction of iPadOS. By taking a year off from new releases, Apple may be planning to reshape the lineup with a clearer sense of purpose going forward.

Rumors and analyst forecasts suggest that 2024 will be a much more significant year for the iPad lineup, with every model, encompassing the entry-level iPad, iPad mini, iPad Air, and iPad Pro, expected to receive a hardware refresh. With the rumored introduction of a 12.9-inch iPad Air model, 2024 could see Apple launch an unprecedented six iPad models in a single calendar year. The flagship iPad Pro is expected to introduce at least a dozen new features, including OLED display technology, the M3 chip, and a new, "laptop-like" keyboard accessory.

Article Link: Apple Just Broke a Tradition It Held for 12 Years
 

Abazigal

Contributor
Jul 18, 2011
19,575
22,030
Singapore
Begs the question; will there be a year without an iPhone release?
I assume that Apple will move mountains to make annual iPhone and Apple Watch refreshes happen.

As for the iPad, all signs seem to point to the hardware simply not being ready. The M3 was announced only towards the end of the year, which I assume the next iPad Pro will be getting. Or maybe Apple is working on a more substantial upgrade?
 

AlmightyKang

macrumors 6502
Nov 20, 2023
453
1,340
Oh goody that means my 4th gen iPad Pro will still fetch loads of money when I dump it because I barely use it.
 
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0423MAC

macrumors 6502
Jun 30, 2020
375
478
The hardware is far too advanced for how limited iPadOS is.

The fact that Apple still assumes only 1 person will ever use the device, while also questioning “what’s a computer?” is one of the most asinine things I’ve ever seen them do.

I don’t think macOS is the answer either. Start with multi profile support and a better file system. Limit it to the pro if you need to justify it somehow.
 

ric22

macrumors 68000
Mar 8, 2022
1,739
1,699
I still can’t forgive Apple for brining the iPad 4 out 7 months after the iPad 3.

-AE
I bought the iPad 3 about five weeks before the iPad 4 came out.. wasn't happy!

Edit: I used that iPad absolutely loads for the first two years. For that period it was great. Then I did an iOS update (I can't recall which one), and the thing was junk after that- shockingly slower.
 
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lm57400

macrumors member
Aug 17, 2009
69
70
The hardware is so strong in general, that a yearly refresh is really not needed anymore for what iPads are meant for. The M1 and M2 processors have so much power for these devices, that M3 will just be a marketing move.

Of course it would be nice to jump on the OLED displays. I just bought an iPad Pro 11 a few weeks ago - not because I wouldn't be able to wait for the new machines in spring, but for the enormous price hikes they will have for sure.

I won't pay maybe +1.200 EUR or even more for an 11 inch base model.
 

Osxguy

macrumors regular
Jun 23, 2010
194
286
Keizer Oregon
Let’s talk about the air for example vrs the pro.
11” iPad Pro 256gb is $899
iPad Air 256gb is $749

So there’s a big issue there why not sorent another $150 get a whole lot more power better camera Face ID etc.. maybe my math is wrong or you want all the pretty colors but buying an air wouldn’t be the best economical decision as Apple holds on to the Touch ID.
 

Nimrad

macrumors 6502
Jul 28, 2010
405
1,462
That’s great. The iPad Pro M2 was barely an update for most people. I’d rather wait for a bigger update.
 
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