Apple Just Increased Prices on MacBooks, iPads, and More

[Kidseeghost]

RIP Apple TV. Now its no longer worth it and it will sell even less. I can’t believe they still sell the outdated HomePod and dare to even increase the price. It died years ago and nobody should have bought it before and with the price increases its a no go. Should have been discounted instead of a price increase. VP is dead too now. No way you should spend money on that thing.

Its interesting that the iPhone didn’t get a price increase. They probably don’t want to lose their market share and the buying in mass probably helps.

 

[Kriss_De_Valnor]

An entry level MBPro 16 24GB/1TB for £2999. I can't remember but it is a £300 or £400 price hike 🙁

 

[Macalicious2011]

This has been overdue for months. RIP consumers.

SSD prices have more than doubled over the past two years whilst ddr5 ram has 3-4x.

Fyi Samsungs contract with apple is 200% more expensive than prior years. 😬

 

[Falco McGregor]

Beginning of the end of the Apple ecosystem.

Why? This issue is affecting every manufacturer. If anything, this is going to make it way harder for smaller companies and startups without Apple or Google’s vast resources to release devices. If anything, this makes it more likely the Google and Apple ecosystems aren’t disrupted.

 

[Rayban]

This is the dark ages of personal computing.

 

[jimmy_john]

woah they still sell Vision Pro?

 

[peanutbutter47]

I don't blame Apple for the price increases, but I think this will ultimately hurt their bottom line. The professionals are gonna do what they need to do, but so much of Apple's customer base are tech enthusiasts (like me) that upgrade at a regular cadence just to have shiny new stuff. This is going to cause of lot of us to rethink our spending habits.

Rethink?! I had a 16" pro in cart that was 3589 on the edu discount! That same spec 2TB and 64GB is almost 4400!

 

[ItsASpider]

This isn’t a money grab. Apple held out longer than most companies. You want to place blame, blame AI.

Apple's upgrade prices have always been a money grab. The market however got so absurd that their ridiculous up charges for 8 GB extra RAM became reasonable. Now we're back to being unreasonable again. Yes, this is in line with what Apple has always done, this is them just trying to keep their margins at the same level as they always have in an AI-overrun market, but lets not pretend Apple's prices weren't money grabs to start with.

 

[DoctorMesmer]

wait.... they really increased the price of the Vision Pro? 🤡

Perhaps it’s deliberate ploy to add perceived value. 😉 The Veblen Effect is a real thing!

 

[DocMultimedia]

At least it's a small bump compared to my weekly grocery bill in the past year.

As an older single guy I used to spend about $35/week. Now around $80. My boring diet never changes.

I'm glad the Apple stuff hasn't doubled in price because I'm buying an 18P in the fall.

 

[Falco McGregor]

It hasn't changed since it came out, I think 5 years ago? That is a joke.

They raised the price of the aging HomePods and AppleTVs so that when they release the new ones in the coming months it maintains the same pricing. They’re taking the hit on that now.

 

[PixelPanics]

AI is not worth it.

 

[centauratlas]

Amazon has the old prices - at least on the iPad Pro I was looking at yesterday. I may just pull the trigger.

 

[turbohatq]

Percentage wise the Apple TV 4K has ad a massive bump. From £169 to £249 for the ethernet equipped model. I need a 2nd one and was waiting for the inevitable new model but as it'll just be AI'ed up I'll nab one now from Amazon as they haven't caught up the price!

 

[cigz]

This isn’t a money grab. Apple held out longer than most companies. You want to place blame, blame AI.

Held out longer than most companies? Ok, maybe, cool.
But did you forget that Apple was constantly overcharging RAM and storage upgrades FOR YEARS?
They're asking $200 for 8GB of RAM for what? More than 10 years now? Even though 8GB of RAM was dirt cheap before AI slop

Apple has WAY bigger margins than other companies, they could have held out even longer if they wanted to, but they don't because of stocks holders.

 

[PowerMike G5]

Yeah these are all pretty steep. Hopefully when the time comes, they bring them back down and try to not normalize the current pricing as the new baseline. That's always my fear.

 

[progx]

I don't blame Apple for the price increases, but I think this will ultimately hurt their bottom line. The professionals are gonna do what they need to do, but so much of Apple's customer base are tech enthusiasts (like me) that upgrade at a regular cadence just to have shiny new stuff. This is going to cause of lot of us to rethink our spending habits.

Not really. Apple's base has changed a lot since the iPhone and Intel transition, the "Crazy Ones" were barely 2-3% of the total PC market in those days. Sure, they might see a drop, but I don't see a lot of their sales falling off with the general consumer. Especially when other PC and smart devices manufacturers are increasing their prices as well. This isn't affecting Apple, everyone is getting hit with these component cost increases. Lenovo, Dell and other PC manufacturers have started passing these cost increases already this year. Samsung already did a price increase on their devices, they'll probably do another round at some point.

 

[dizmonk]

I guess I should be grateful that those were the only price changes. I was afraid they were gonna come after the Air, Watch and/or iPhone. 😟😟

I spoke too soon... Wow....

 

[ghostanime2001]

Oh those will go up as well.

Just wait till September.

im estimating...$100 USD increases which usually translates to $150 CAD increase

 

[krspkbl]

This is the dark ages of personal computing.

the future of personal computing will be subscription/cloud based.

when the AI bubble bursts all these data centers will have extra compute power and be looking to make back money. companies will not increase specs of consumer hardware so it will forever be weak but just powerful enough for it to connect to a cloud computer.

we'll all be paying a monthly subscription to get better specs. just look at the windows cloud subscription and nvidia geforce subscription for gaming.

 

[skippermonkey]

I bought an M3 Ultra with 256GB/2TB when it was released – wonder how much it's worth today?

 

[dmr727]

Rethink?! I had a 16" pro in cart that was 3589 on the edu discount! That same spec 2TB and 64GB is almost 4400!

Yikes! That's unbelievable. I love my M4 Air but I've been thinking about upgrading to a MBP to have more GPU cores for gaming. Not anymore! I'll just deal with having the settings dialed down a bit. 🙂

 

[racer1441]

The end of the day, these changes show that they needed to do this, or felt they needed to. For example, you don't raise price on the homepod if it's a cash grab, no one wants to buy that anyway.

The refurb increase is pretty stupid. That's already there and fixed. Those machines are sitting somewhere waiting for someone to buy. New machines are being built, so I get that, but the refurb is just a dumb play.

All in all, people will blame Apple, or rant against AI, but in the end this is a supply chain problem. We are far too dependent on just a handful of companies that can produce chips and memory and storage.

We need to take this as our second, the first being covid, wake up call that we cannot put the entire global ability to be productive (computers, cars, medical equipment, and everything in-between) in the hands of just a few companies.

AI isn't the cause, it's a symptom of the larger supply chain failure.

 

[Lounge vibes 05]

oh hey, these are almost all the exact same prices these products were when Steve was alive.
People wanted Steve’s Apple back, I guess they got it.
The MacBook Pro starting at $2000, the Apple TV being almost $300, yep, straight from 2007.

 

[dizmonk]

So you didn't actually read the article then.

No I saw the headline and then it was updated later. ...