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I payed $5,885.19 for my M5 Max 128GB 4TB SSD last week.

Today that same Mac is now $8,000. That’s a $2,100 increase.

Don’t get me started on the 8TB model

$10,600 w sales tax

I was hours away from pulling the trigger on that exact same 128GB/4TB config, to beat the price hike I expected to come July 1. I cannot justify this purchase now. FML.
 
I hate this for all the folks who had plans to buy in the near future, were waiting on Back to School promotions, were nearing the end of their upgrade cycle with older Intel MacBooks, iPads that are not getting iPadOS 27 support, etc.

Sadly the writing was on the wall - I have been shopping for an external SSD to use in conjunction with my new MacBook Pro for a while now, and just blown away at how expensive they have gotten. I've been kicking myself for not buying that stuff while it was still cheap, before the AI-fueled demand blew the market up.

Some of these configurations completely change income brackets effectively. I picked up an M4 Pro 16" MBP on closeout at Micro Center right after the M5 Pros came out. After the increases, configuring an M5 Pro 16" MBP to the same RAM and SSD size as my laptop would cost $1,300 more than I paid for it.... and there's no way I could justify that expense.

My last MBP spanned 2018-2026.... hopefully my M4 Pro can last even longer if these price increases stick around.
 
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All I can say is that at least I own a fair amount of Apple stock........... It obviously will continue to appreciate! .........profit growth here we come!!

(I'm all caught up on my Apple hardware needs for at least 2 years........)


We'll see what happens as memory and chip supplies come back into balance in the next couple years .... (they always have and they always will)...

............but it's doubtful that retail finished good prices will ever get reduced as a result....... fat chance of that ever happening........
 
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You are 100% wrong, and you are not alone. Unfortunately there are a lot of people like you that just don’t understand the capabilities and are going to be left behind.
Yes, I understand when my dependency on AI reaches 100% and there is a power outage, i will truly be left behind.

Will be interesting to see what new form of cognitive disorders and dementia among the now being-on-top-of-AI 15-to 45-year olds we will see in 20-30 years from now. Those choosing to be left behind now could very well be ahead by then.

Convenience AI not good for the human brain in the long run. Outsourcing your brain to CAI when that thinking organ is in its biological prime is short-sighted. It’ll be a lot harder to engage, grow, and re-learn with a 65-year old brain, a brain that was lured into into early retirement by ChattyGPT,etc., and soon by on-device off-brain Silly AI.
 
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Left behind?
Where are you going to "be" that the rest won't be?

If AI is so magical, there will be no advantage at being "skilled at prompting".
Any disparity there will be short lived.
 
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Except that they're also raising prices on refurbished devices, which contain components purchased prior to the component price increase...
Value is a difficult concept. Consumers accept it for some products, can’t understand it for others.

My home has quadrupled in value, but the components used to build it were purchased long ago at a much, much cheaper price.
 
Got my 16” M5 Max 40 core 48gb last week for $3343 before tax and with my microcenter discount. It was $3519 before the 5% discount. It’s now $4999! Wish i would have bought another. It was a maximum of 2 per household.

Now i’m reconsidering selling my M3 Ultra.
 
Sure. Windows have been great “just around the corner” since Windows XP.

“Value” is relative to competition. I have both, and I fail to see the value in a notoriously bad OS, at any price. Sure, Apple f’ed up, but more than competition? Nope.
Windows has always been a symptom of marketshare. It has never really been "great" even Windows XP and Windows 7. If developers had the same amount of passion for MacOS and we had full parity, I would have expected Windows to be much lower in marketshare.

Gaming is the only reason why I use Windows these days. If every game had a macOS native port then I would not use Windows anymore.
 
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On one hand it is true that the prices of components have genuinely skyrocketed, not just because of the AI bubble, but also because of general inflation depreciating the real-life value of the dollar.

On the other hand Apple is a trillion-dollar company with some of the highest product margins, premium contracts with chip manufacturers to ensure demand and reasonable cost, and increasingly rely on services for profit. There is no justification to increase prices by this magnitude on the entire market (including relatively low-end devices) when they could trivially absorb the cost difference. They are not desperate to survive and it is dishonest to portray them as victims of the bubble, it's pure profit, that has to be said.
How about showing your work.

If it’s “pure profit”, a “money grab” as you and many others are contending, then why did investors dump the stock today, taking AAPL over 13% below Its all time high?

This price increase will hurt Apple’s margins, it’s not going to stay the same. That’s fantasy.
 
It's pretty funny to think that any supposedly tech-forward person would rush out to buy one of these because of a price increase.

No thanks, I think i'll spend that higher amount on tech that isn't horrendously out of date. But you go for it.

It's pretty funny to think that any supposedly tech-forward person would rush out to buy one of these because of a price increase.

No thanks, I think i'll spend that higher amount on tech that isn't horrendously out of date. But you go for it.
My Apple TV ironically broke earlier this week. I’d rather not be out of commission watching TV for months waiting for a new one to come out. Besides, I doubt Apple will release anything useful to me in the next model.
 
people blaming AI... sure.. but who pushed AI... oh yeah big tech companies, they created this problem.
Yep this is where I stand. AI is a useful tool, I use it every day. But it is a TOOL, not the ultimate solution for everything. And it certainly does not replace employees at my company, it helps them.

The problem is companies like Microsoft buying as much hardware they can to the point they cannot even POWER them. We literally do not have the power infrastructure for Microsoft to turn on these things that they have purchased. So they gobbled up all the RAM and other hardware and it's just sitting there unused. Is it AI that is the problem, or Microsoft?
 
I am, admittedly, part of the problem and rely on AI for career advancement, gardening advice, travel planning, and home projects. ChatGPT helped me layout luxury vinyl plank flooring last week, with perfect end cut recommendations to avoid short pieces and weak H and stairstep patterns.
I will be honest, and nobody is perfect, but Claude Opus has helped us figure out this overly obscure and frustrating bug in our enterprise solution in several hours while we were looking at the issue for a few days. It is an amazing tool, but it should be used as an extension to an existing employee, NOT firing an employee so you can just use AI as a replacement. A hammer cannot function without an operator, even if you built a robotic arm, you still need to position that arm where you want the hammer to hit. And a non-dev using AI is why we hear these horror stories that "AI deleted our entire production environment!!!!!" Is a hammer the problem if I bash my TV because I was not paying attention?
 
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AI isn't at fault, only those looking to capitalize on it in the short term. Massive build-outs of data centers is a short-term plan, not long term.

Apple is taking the right approach by figuring out how to run much of AI processing locally.
This is why.


Capitalism and shareholders are destroying the economy. A shoe company moving to AI and everybody starts salivating? People are the problem, not AI directly. The entire world needs to chill the f out its like every shareholder has an addiction to AI.
 

Quick. Better learn the “skill” of asking the bot to do things.
 
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Apple today dramatically increased device prices across multiple product lines.


After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows:

  • HomePod mini: $129, up from $99 (+$30)
  • HomePod: $349, up from $299 (+$50)
  • Apple TV: $199, up from $129 (+$70)
  • iPad: $449, up from $349 (+$100)
  • iPad mini: $599, up from $499 (+$100)
  • iPad Air: $749, up from $599 (+$150)
  • iPad Pro: $1,199, up from $999 (+$200)
  • MacBook Neo: $699, up from $599 (+$100)
  • MacBook Air: $1,299, up from $1,099 (+$200)
  • MacBook Pro: $1,999 up from $1,699 (+$300)
  • iMac: $1,499, up from $1,299 (+$200)
  • Mac mini (M4 Pro): $1,599, up from $1,399 (+$200)
  • Mac Studio (M4 Max): $2,499, up from $1,999 (+$500)
  • Mac Studio (M3 Ultra): $5,299, up from $3,999 (+$1,300)
  • Vision Pro: $3,699, up from $3,499 (+$200)

The average price increase is $246.67. The iPhone, Apple Watch, AirPods, Studio Display, and accessories such as the Apple Pencil are seemingly the only unaffected product lines.

It is also of note that the 256GB Mac mini is now available again, but for $799. This is a $200 increase over when it was available before temporarily disappearing from the lineup earlier this year.

Last week, Apple announced that it was preparing to raise prices across its product lineup, with CEO Tim Cook confirming that that the move was inevitable. Cook made the announcement in an interview with The Wall Street Journal, citing the soaring cost of memory and storage chips. "Unfortunately, price increases are unavoidable," he said. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable." Cook described the scale of the memory shortage as a "hundred-year flood," adding, "I've never seen anything like it in any area in over 40 years."

Apple has historically absorbed component cost swings rather than passing them on to customers, so this marks a notable shift in approach.

Article Link: Apple Just Increased Prices on MacBooks, iPads, and More
Wait, Apple makes its own silicone and memory (it’s integrated into the silicone), so why are they hiking prices for RAM?
 
Glad I just upgraded everything during the big sales this year. No more Apple purchases from me coming for a hot minute.
Same. Really glad I updated our Apple gear during the sales last month.

Feel bad for anyone who was on the fence and needs to upgrade now.
 
Eagerly waiting for people to post that list of tech hardwas manufacturers who have not raised prices in the past few years.
That, for example, does not help the low-income bracket folks who are now getting priced out of the base model iPad by a 29% increase because since March they have been paying $1+ more for each gallon of gas than in the past few years. Meanwhile, those who never even heard of “affordability” and can pay for the AVP with cash, are rewarded with a 17% increase. To hit the iPad and the Neo with $100 increases shows what the Tim-era Apple is all about when it comes down to it.
 
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