Toggle sidebar Toggle sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Just Increased Prices on MacBooks, iPads, and More

Any other old-timers waiting for Jean-Louis Gassée to come out and explain how Apple makes Hondas, not Yugos, to justify pricing?

The biggest shockers to me are the $100 increases for the Neo and regular iPad. Simply seeing the 3 in the hundreds place of the regular iPad's price is enough to not only make it affordable but make it seem affordable. The same logic was true with the 5 in the hundreds place of the Neo.

I can't say I'm surprised at which items went up, but I am surprised at just how much they went up.

Those asking about the iPhones: I'd expect them those prices to hold steady but when the new models come out, they'll cost more and the old ones won't really come down in price.

Regarding trade-ins, those actually went up last month. I know my old MacBook Pro, which I traded in for a Neo, went from $200 to $220. My assumption is that Apple needed the RAM out of those. I'm also glad I got the Neo when it was $100 cheaper with a good trade-in!

Should add...for those who are questioning whether the Neo is worth it, I am thoroughly impressed by it for what I do (Office, Teams calls, etc) and love the battery life (I can get many hours of Teams calls in now as opposed to 90 minutes tops on the Pro). It's been the best asset I've acquired for my business in years and thankfully didn't set me back much!
 
  • Like
Reactions: grover5, MontgomeryG, delsoul and 1 other person
Complain however much you want, it's a reality of the industry in these times. PC's I bought last year (16GB/512GB N150 machines for office drones) now cost over double what I paid in November. My Framework Desktop PC has gone up 1.75x since I bought mine. Apple isn't raising their prices nearly as much as what I'm seeing across the industry...
 
Silence. Cricket. Many investors are doing overtime tonight, figuring what to do with the coming price increase to the iPhone.
 
SnowCrocodile said:
Read my post again. I never said that they will not be subject to component price increases. They however have a much better opportunity to undercut Apple and Samsung on price when their prices are getting into unaffordable territory. The customers who would never consider a Xiaomi to begin with, will at least take a look if they just can't afford an iPad.
Click to expand...
Xioami has no 'secret path' to lock in lower costs that they will pass along to consumers. I'm sorry you got bad info, feel free to check back in with us one year from now.
 
MacRumors said:


Apple today dramatically increased device prices across multiple product lines.


After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows:

  • HomePod mini: $129, up from $99 (+$30)
  • HomePod: $349, up from $299 (+$50)
  • Apple TV: $199, up from $129 (+$70)
  • iPad: $449, up from $349 (+$100)
  • iPad mini: $599, up from $499 (+$100)
  • iPad Air: $749, up from $599 (+$150)
  • iPad Pro: $1,199, up from $999 (+$200)
  • MacBook Neo: $699, up from $599 (+$100)
  • MacBook Air: $1,299, up from $1,099 (+$200)
  • MacBook Pro: $1,999 up from $1,699 (+$300)
  • iMac: $1,499, up from $1,299 (+$200)
  • Mac mini (M4 Pro): $1,599, up from $1,399 (+$200)
  • Mac Studio (M4 Max): $2,499, up from $1,999 (+$500)
  • Mac Studio (M3 Ultra): $5,299, up from $3,999 (+$1,300)
  • Vision Pro: $3,699, up from $3,499 (+$200)

The average price increase is $246.67. The iPhone, Apple Watch, AirPods, Studio Display, and accessories such as the Apple Pencil are seemingly the only unaffected product lines.

It is also of note that the 256GB Mac mini is now available again, but for $799. This is a $200 increase over when it was available before temporarily disappearing from the lineup earlier this year.

Last week, Apple announced that it was preparing to raise prices across its product lineup, with CEO Tim Cook confirming that that the move was inevitable. Cook made the announcement in an interview with The Wall Street Journal, citing the soaring cost of memory and storage chips. "Unfortunately, price increases are unavoidable," he said. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable." Cook described the scale of the memory shortage as a "hundred-year flood," adding, "I've never seen anything like it in any area in over 40 years."

Apple has historically absorbed component cost swings rather than passing them on to customers, so this marks a notable shift in approach.

Article Link: Apple Just Increased Prices on MacBooks, iPads, and More
Click to expand...
Does this mean that prices for Trade-Ins will also go up?
 
PowerButton said:
The Vision Pro was released 2 years ago and it’s gone up in price - sure the chip has changed but nothing noteworthy at all. These prices are crazy…
Click to expand...
My company sources consumer products that were introduced five years ago. And the same SKU has gone up over 25%.
 
Dreamail said:
The issue is not that Apple is too expensive compared to the competition.
You might have misread my comment. I apologize for being too vague.

The issue will be that the consumer and prosumer computer market will likely collapse as a whole.
People will be forced to shift their computing needs towards other solutions.
Maybe use tablets, or use phones with external monitors connected. Whatever. There will be other solutions.

But the days of prosumers buying MacBook Pros in droves have ended, I think.
It will be MacBook Neos and MacBook Airs from now on.

Which means that higher end MacBook Pro and Ultra models may be forced to go the way of the Mac Pro eventually.
With not enough people buying them, when even businesses are switching to MacBook Airs (my company does!), then Apple may not sell enough of them to warrant keeping producing these highend products. Like with the Mac Pro.
I can totally see this happening.
Click to expand...
Computationally M5 Air is sufficient for me but I want and need a larger screen so I have no choice but to pay more to buy the 16” MacBook Pro. Apple knows there are people like me. That is why they don’t make 16” with M5 chip.
 
  • Like
Reactions: cubbie5150 and turbineseaplane
Hmm, interesting. So that means we'll all be getting raises to account for the rapidly rising cost of living in all corners of society, right?

....Right?
 
hajime said:
Computationally M5 Air is sufficient for me but I want and need a larger screen so I have no choice but to pay more to buy the 16” MacBook Pro. Apple knows there are people like me. That is why they don’t make 16” with M5 chip.
Click to expand...

I am with you. But for different reasons.

I have a lot of data. I need 8 TB minimum storage. Well, 6 TB would be sufficient but Apple does not offer 6TB.
The MacBook Air tops out at 4 TB, which is not enough for me. My current data volume is 4.5 TB and I want a solution that still has some headroom.
So I am "forced" due to Apple's "upselling strategy" to buy a MacBook Pro.

But I can also tell you here and now, that with the new prices, Apple priced me out of an 8 TB machine altogether.
I will not be able to afford it anymore. I cannot afford a laptop for US$ 10,000.

Sadly no, I do not want to lug around an external 8 TB SSDs with a laptop. That risks data loss if it gets disconnected while using it in the middle of a bus, train or car trip...

To be honest, I have no idea what I will do now.
But it will have to be a radically new solution.
Yet something will come up, I am sure.

And I am totally open to leaving Apple behind as well now.
 
  • Like
  • Love
Reactions: miq, cubbie5150 and turbineseaplane
welcome to realities of the modern world, with Iran war, Ukrainian war, Tramp tariffs and tariff wars, fuel prices up, food shortages, AI boom, FRC money printing. I only can say that Apple managed to hold prices for so long.
 
  • Like
Reactions: rixa001 and alfonsog
Dreamail said:
I am with you. But for different reasons.

I have a lot of data. I need 8 TB minimum storage. Well, 6 TB would be sufficient but Apple does not offer 6TB.
The MacBook Air tops out at 4 TB, which is not enough for me. My current data volume is 4.5 TB and I want a solution that still has some headroom.
So I am "forced" due to Apple's "upselling strategy" to buy a MacBook Pro.

But I can also tell you here and now, that with the new prices, Apple priced me out of an 8 TB machine altogether.
I will not be able to afford it anymore. I cannot afford a laptop for US$ 10,000.

Sadly no, I do not want to lug around an external 8 TB SSDs with a laptop. That risks data loss if it gets disconnected while using it in the middle of a bus, train or car trip...

To be honest, I have no idea what I will do now.
But it will have to be a radically new solution.
Yet something will come up, I am sure.

And I am totally open to leaving Apple behind as well now.
Click to expand...
bye bye
 
Dreamail said:
The issue is not that Apple is too expensive compared to the competition.
You might have misread my comment. I apologize for being too vague.

The issue will be that the consumer and prosumer computer market will likely collapse as a whole.
People will be forced to shift their computing needs towards other solutions.
Maybe use tablets, or use phones with external monitors connected. Whatever. There will be other solutions.

But the days of prosumers buying MacBook Pros in droves have ended, I think.
It will be MacBook Neos and MacBook Airs from now on.

Which means that higher end MacBook Pro and Ultra models may be forced to go the way of the Mac Pro eventually.
With not enough people buying them, when even businesses are switching to MacBook Airs (my company does!), then Apple may not sell enough of them to warrant keeping producing these highend products. Like with the Mac Pro.
I can totally see this happening.
Click to expand...
Yes, I see your point. However, for several reasons I think Apple is in a better position to manage that than any other manufacturer. So while problematic as a whole, I’m not worried about Apple’s overall market share. On the contrary. I think they put the Neo on the market at just the right time.

When people stopped buying Mac Pro, they could just kill it because it was not important forbruge bottom line. MacBook Pro is, if nothing else then indirectly, so they will not just kill it. But it may severely affect the roadmap of what the future of MacBook Pro looks like.
 
  • Like
Reactions: dabotsonline
VaruLV said:
Groupies can call whatever the hell they want it, I will call for what it is - insatiable greed by Apple, as always.
In Europe their prices went from considerably higher to exorbitant.
Click to expand...
Yes. The base Macbook Neo went from 699 euros to 819 €. Not so cheap anymore especially with 8 GB memory. I think that these prices are the new starting prices even if the RAM/SSD prices decrease
 
  • Like
Reactions: VaruLV and dabotsonline
SnowCrocodile said:
Another thing is that this provides a prime opportunity for Xiaomi, Huawei and other higher end Chinese manufacturers to flood the market. They can easily establish a foothold when both Apple and Samsung are getting too pricey. They don't even need to be cheap. Just significantly cheaper.
Click to expand...
Please show us chineses laptops with 24-128gb ram and 1-3tb storage that heavily undercut Apple.

If you can’t find any now, feel free to return to this thread in 3-6 months with links.🙂

Needs to be in stock too.
 
  • Like
Reactions: dabotsonline
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back