DRAM prices are 5x-10x what they were a year ago. The non-ECC Apple uses is probably closer to the 5x side, but still for the high-end products like the Studio, I actually expected a bigger increase.
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Apple Just Increased Prices on MacBooks, iPads, and More
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surfbutler
macrumors newbie
East India Company
macrumors 6502
Sure. The price increase of the appleTv with Ethernet is half that. Surely it’s half as fast as an M4 Pro…
Keep drinking the Apple cool aid. Will surely help with the current heatwave
TechRunner
macrumors 68030
Glad I bought all new Apple gear less than two years ago.
I never expected Apple to be immune from the global shortages so was wondering when they would announce these increases. This could just be the beginning...
I never expected Apple to be immune from the global shortages so was wondering when they would announce these increases. This could just be the beginning...
I have some sympathy with Apple for price rises, but Apple is far from being kind with the level.
A 2TB to 4TB SSD in a MacBook Pro is now a £1,000 upgrade. I can still buy a 2TB WD_Black Gen 5 SSD from Amazon for £336 (it's not on special offer), so they are now asking a 3x markup for a 2TB upgrade over the cost of a standalone retail finished product in the same capacity.
Bear in mind the only additional materials cost for Apple is the marginal cost of bigger SSD chips, as the controller etc. was baked into the original laptop price.
I know Apple's SSD and RAM prices have always been very meanly priced, but this is taking things to the next level.
A 2TB to 4TB SSD in a MacBook Pro is now a £1,000 upgrade. I can still buy a 2TB WD_Black Gen 5 SSD from Amazon for £336 (it's not on special offer), so they are now asking a 3x markup for a 2TB upgrade over the cost of a standalone retail finished product in the same capacity.
Bear in mind the only additional materials cost for Apple is the marginal cost of bigger SSD chips, as the controller etc. was baked into the original laptop price.
I know Apple's SSD and RAM prices have always been very meanly priced, but this is taking things to the next level.
I just hope Apple will offer more configuration flexibility.
That people who do not need Pro or Max speeds could still get models with larger or better screens or more RAM or more SSD storage. Because the alternative now becomes: no computer. Or a different brand. Or some third party refurbished old Macs. None of which earn Apple any money.
Apple would basically have to give up their "upselling" strategy.
It forced people into buying MacBook Pros just to get e.g. 8TB of storage or a good quality large display - even if a plain M-class CPU would have been enough for their computing needs.
Ultimately it comes down to pricing flexibility. Once laptops reach US$ 10,000 in price, buyers will become scarce. Especially in today's economy.
Chances are there won't be enough buyers to make the product profitable.
If Apple will not offer more pricing flexibility, their MacBook Ultra models might run into the same issues that the 18-karat solid gold Apple Watch Edition did. So few were sold (less than 40,000) that Apple had to abandon the product.
I am certainly not saying that you should let AI rot your brain, quite the opposite. Setting up your own agents will help your brain, productivity and efficiency. Of course, if you use it like a google, then that is not good.
At the moment Im using a MacBook Air 11 inch from 2015 with 8 gb ram. I’m really enjoying this little machine, especially with the big price jumps. Just keep on using the old stuff also good for the environment.
kwokaaron
macrumors 6502a
Wow this sucks. Not upgrading anything for some time then but even if component prices fall in a few years I doubt retail prices will follow. Not by this much anyway.
The 18 Pro is meant to be also seeing a hefty price rise. I was going to get one but now if true I’ll get a 17 Pro now or just stick with my 13 Pro another year.
iWarnedYou
macrumors newbie
Dude. You sir, just saved me 200 dollars on a Mac Mini 512gb. I think I owe you some thanks. And, It'll be shipped in days - not a freaking month from now. Happy? Oh - just a tad.
You pay a 5% penalty if you're not a Costco member - but it's still a heck of a lot cheaper and faster than what Apple is offering.
Ty again!
I was already putting off upgrades for my zoo of Apple devices due to the high cost for RAM and SSD upgrades. This will make it even harder to justify replacing aging but perfectly good devices.
Target is selling Mac Neos for the old price vs the 100 dollar storage penalty from Apple and is also shipped in days - not 2 weeks. Didn't see the Mac Mini, but Costco was selling it for less than 770 so the 5% add-on was the old price Apple was offering (essentially).
Point being - check the retailers first before Apple - as in, "now".
Point being - check the retailers first before Apple - as in, "now".
TVreporter
macrumors 68030
I see Tim working his magic here.
He plays the “bad guy”’and raises prices as his last duties as CEO.
They bring in John who immediately plays the knight in shining armour and lowers them - say 10 per cent to start.
And everyone praises him for being “consumer friendly.”
Apple PR working its magic!
(Then I woke up)
He plays the “bad guy”’and raises prices as his last duties as CEO.
They bring in John who immediately plays the knight in shining armour and lowers them - say 10 per cent to start.
And everyone praises him for being “consumer friendly.”
Apple PR working its magic!
(Then I woke up)
skaertus
macrumors 601
The iPad mini was so overpriced that it had its price slashed despite the steep raise in all other products.
skaertus
macrumors 601
It is a good thing that the stock prices were down today. This, more than anything, sends Apple management a message that price hikes are definitely not welcome and hurt investors as much as consumers. Perhaps this encourages Apple to find ways to return prices to their previous state without compromising quality and power.
You can still buy older devices.
Yesterday I spotted a bargain refurbished 14 inch m1 pro with 32gb and 1tb. RAM speed is faster than base m5 and ssd at similar speeds. All for just £739/976 eirh a discount code.
Unless you do video editing where every minute of export matters, a 2-3 year old macbook pro offer great value for money when it comes go ram or storage. An M5 with the same spec is 3.5-4 times the price!
Similar thing happened in the early 90s. We’ll get through this one too.
$100/£100 on the base iPad is disgusting. It’s already overdue replacement. Should have been 379 if they absolutely had to.
This OLED mini better be worth waiting for because I definitely don’t want a Pro now although I was starting to think about it at £999. Will it effectively be a £200 increase on the mini too (+£100 on an almost two year old model now, then +£100 when it gets OLED?) Or +£50 when it gets OLED, mirroring the Air’s £150 increase but suddenly looking like a good deal because you get OLED for that extra £150.)
This OLED mini better be worth waiting for because I definitely don’t want a Pro now although I was starting to think about it at £999. Will it effectively be a £200 increase on the mini too (+£100 on an almost two year old model now, then +£100 when it gets OLED?) Or +£50 when it gets OLED, mirroring the Air’s £150 increase but suddenly looking like a good deal because you get OLED for that extra £150.)